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Friday, May 31, 2013

PLUS SIZE FASHION: ERZULLIE PRE-HOLIDAY 2013 TEASER



For those who do not know it yet, here is a little factoid about Erzullie. We actually have 4 major collections (aiming for 5 if we can still manage to come out with an official Plus Size Couture Collection this year) --- Corporate, Resort, Pre-Holiday and Holiday. The first half of the collections/year, I am the one responsible for the designs (Corporate and Resort). For the Pre-Holiday and Holiday ones, well that is where Berna Cuevas comes in.

To those who have been with us through the years, I think you can actually witness the difference in our design aesthetics. I am more of the constructivist and luxurious loungewear kind of gal, while Berna is all about the social sophisticate cosmopolitan beauty. I know that these are almost two different design perspectives but we all do it in the broad description of Fierce Plus Size Fashion. All styles are aimed to empower the plus size woman.

Anyway, to get to the point of it all, and I am not dragging it... or stalling... or what not (tee-hee got you!), this post is about the Pre-Holiday 2013 collection! At least a little hint of what the Erzulliestas can expect from the fashion line, specifically this coming Fierce+Flaunt Plus Size Shopping event this June 15, 2013!

Obviously Berna got inspired with a specific print which is being hinted by the one above. Usually Berna gets her inspiration from a song (last time it was ALLLLLLL ADELE. My goodness! Played all month long until the production season lol) but I guess this time, she is trying something different to get her creative juices flowing. We are naming the collection "The New Dress Code" because of it.

What do you think ladies? You ready for The New Dress Code for Plus Size Fashion?

Ahem, ahem --- Erzullie? Haha!

Cheers!

Aries

PLUS SIZE FASHION: ARE WE READY FOR SOME PUNK ACTION?



I couldn't sleep last night. There was a lot of creativity going on in my mind. This sometimes gets me asking --- why do all great ideas come at night when I should be sleeping?

Anyway, I was thinking that a lot of people in the fashion polis are saying that Punk will be big next year with the whole Met Gala shibang and all. I was thinking if the Erzulliestas would be ready for some punk action as well? What do you think?

I mean I know you girls would not fully adapt it with the whole working lifestyle and all but maybe we can mold it to your liking, ladies? I mean it is edgy and fierce, what the brand is all about but, you know we dialed down the outrageousness from time to time. Remember this pink fluffy skirt? Hehe yeah... we did that once. 



It (the sketches) started off punk then I went on to Cher of Clueless then married it with Taylor Momsen. Yeah. It's a little confusing. I was also thinking if it is punk enough? Lol I don't want to disrespect the style genre by just throwing in some plaids and studs then I just declare it punk, when the real hardcore actual punks says it is not. Lol. 

These are just sketches of mine anyway.

Any feedback related to the topic is welcome. 

Cheers!

Aries

P.S. I am still learning to draw curvy women for sketches okay? Obviously, I have used a template. So please be kind ;)