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Thursday, December 4, 2014

PLUS SIZE FASHION: #OOTD “CURVY OF THE BLOCK”



This is our version of the “Jenny from the block” look --- we named it aptly, “curvy of the block”. We placed the belt inside the dress (underneath the chiffon shell) for a subtle curve accent and get some poppy accessories on board for a fun and urban look.

The dress is available at the Erzullie Showroom, Legrand II, Eastwood City, Quezon City. Book your appointment here:



Buy the dress online:



Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: CHAMI VIRAY ON THE BRAND AND DESIGNER PERSPECTIVE



Erzulliesta Chami Viray, plus size designer of the brand, Chubbly, shares how her perspective as a designer affects the brand. She states in the interview, “Changing Chubbly”, that her brand is a reflection of herself. Wherever she goes or what she does, her brand adapts.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE DESIGNER: IT’S DECEMBER!



Whew! We just finished Erzullie’s Anniversary month and would like to thank all of the Erzulliestas that made it possible. It was a very successful month full of events and we just can’t get enough of it.

Now, I just realized this morning that --- OMG it’s December! It seems like January was just yesterday, or something. I know it may sound like I am exaggerating things but, I am just here wondering --- where did time go?

Most importantly, did I use it well?

I know that this year was a little rough as we start to perfect our production and correct our fashion clock. We finally did, with the Corporate 2015 collection exclusively released last November. We are currently doing the Resort 2015. We are re-doing it as I, personally, did not find it excellent enough for the Erzulliestas. Here is to hoping that the second collection would be better.

As we are about to face 2015, I am bracing myself as we are going for the next step for Erzullie as a business. It’s now time for the marketing department to have a makeover. Hopefully, we do things right for Erzullie’s 5th year in operation. (I know I have just celebrated the 4th year this year, but hey, I like thinking about the future.)

Anyway, that’s basically it. It’s been a while since I have popped my head here and share some thoughts. Hope you girls have an awesome day!

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com