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Friday, September 30, 2011

BRAND NEWS! PLUS SIZE MODEL GO SEE TOMORROW

SEPTEMBER 30, 2011
10:45 PM



COPYRIGHT ERZULLIE 2011
Tomorrow we will be holding our first ever plus size model go see. Out of the 411, we sent out 30 invitations. Out of the 30, only 10-15 ladies have reserved their schedules. Hope to see all of the fantastic women that reserved their slots! So excited! Great luck to all the girls!

Cheers!

Aries De Guzman

Co-Co

BRAND NEWS! ERZULLIE OPENS IN GREENHILLS!

SEPTEMBER 30, 2011
10:27 PM
PHOTO FROM: HEIR CLOTHING

Plus Size-Greenhills lovers REJOICE! Your favorite Fierce Plus Size Fashion line, Erzullie, is now available in Heir Clothing, Greenhills! Check out our store locator for more details.

We would like to thank Heir Clothing for allowing us to be part of their store.

So happy!

Aries De Guzman

Co-Co

Thursday, September 29, 2011

BODY TYPE SERIES: HELP! MY _________ IS TOO BIG THAN THE REST OF MY BODY!

September 29, 2011
10:33 AM


PHOTO FROM: fanaticcook.blogspot.com
As a plus size designer and stylist, I have heard this so many times, it's adorable! Tee-hee! It actually shows how normal we all are, as women. I am pretty sure even the thin ladies have a body part that is too big for their frame. 

So, as part of the body type series, I am going to tackle the most common one: Help! My _______________ is too big than the rest of my body!

 

So if you are a girl that has a big __________ and smaller size of the rest all over, this article is great for you!

BEFORE WE START


Before you start, you may want to read this article so that you'll know more of what I am talking about.

Also, technically for this type of body, you can do three things. First, you can Minimize that body part. Next, you can amp up the volume of the rest of your body. The choice is yours. Finally, just do both!

For now, I will just give you ways to minimize that body part. The article will be too long if I discuss the rest of the two. I will be discussing them anyway in the future, so let's just focus on one topic for the moment.


BODY TYPE: BIG ARMS, SMALL/MEDIUM EVERYTHING ELSE

This is I guess, the most common of all of the body parts being too big for the rest of the body.

So, to minimize this body part, you can wear clothes with sleeves that hug but does not suffocate your arms. Make sure that it reaches until your elbows. Also, dark tops would help you in this matter. Wearing light colored clothes can actually visually add emphasis on it.


Check out Erzullie Icon Kristel Ocampo for a moment.  See how
the dark blue, cut out sleeve top has minimized her arms? It's because of the color and since she has fair skin, our attention goes directly on the skin showing off right now.

COPYRIGHT ERZULLIE

In another light, be wary of cut outs that are horizontal, bigger than the width of your arms (left to right), on tight, stretchable sleeves. 


Why?


Well it will stretch and emphasize how big your arms are. Think of the baguette the bread...

However, if you still love horizontal cut outs on LIGHTER shades of tops (the fashion rebel that you are), then choose ones that is loose on your arms and everything else (to add volume to your chest and waist etc). Just like this photo


COPYRIGHT ERZULLIE 2011

BODY TYPE: BIG SHOULDERS, SMALL/MEDIUM EVERYTHING ELSE


When I mean big shoulders, I mean broad ones like a hanger thing. Hehehehe. You can actually minimize this by wearing any top that is V-neck to draw the attention away from the shoulders and no detailing on the shoulders at all. A great example would be this printed v-neck dress worn by Erzullie Icon Katrina Catapia:

COPYRIGHT ERZULLIE 2011
BODY TYPE: BIG BOOBS, SMALL/MEDIUM EVERYTHING ELSE

There are a lot of way sot minimize the boobs. You can wear minimizing bras etc. Other options would be to avoid wearing plain light colored tops as this will actually enhance your boobs. Next, wear small dark prints to minimize that area of yours. Example would be this
maxi dress from Resort 2011 worn by Erzullie Icon Jaye Querubin.
COPYRIGHT ERZULLIE 2011

BODY TYPE: BIG WAIST/TUMMY, SMALL/MEDIUM EVERYTHING ELSE

Now. WAIST AND TUMMY are different. Tummy is literally your tummy. It is the one with the belly button. It rises up and down depending on our intake of food. Your waist is the distance between your last rib and the tip of your hip bone.


So if you have a long waist, one way to cure that is to find clothes that cut you in the middle to lessen it. One example would be this
taupe abstract dress.
COPYRIGHT ERZULLIE 2011
The dress has a line that draws the attention of the eye to the middle. In addition, because of it's cut, it actually cinches your waist, lessening the distance between your last rib and hips visually.


For the tummy, you'd think that dresses that covers it would actually minimize it. Unfortunately, NOT ALL THE TIME. To minimize the tummy, the best trick would be to find a dress that makes the onlooker focus on the waist and volumnize your boobs and other parts. A great example would be this printed bell sleeve dress from the Holiday 2011 collection as worn by Erzullie Icon Khriselda Guarin.
COPYRIGHT ERZULLIE 2011

I also recommend small dark prints all over to minimize the tummy visually.  Check out this long top from Holiday 2010.

COPYRIGHT ERZULLIE 2011

Make sure though that you choose the right loose top. Do not make it too loose or you'll look bigger and slouchy.

BODY TYPE: BIG HIPS/TIGHS, SMALL/MEDIUM EVERYTHING ELSE

One way to minimize the hips is to wear something dark and loose at the bottom. Like this Erzullie Maxi Pants.

 

COPYRIGHT ERZULLIE 2011
COPYRIGHT ERZULLIE 2011

You can also wear dresses that are loose at the bottom but drops vertically and not in flair (anything flair would actually emphasize your hips more). Like this brown Maxi dress above.


WHEW! THAT WAS A LONG ONE!

And so my wonderful sexy ladies, I hope that you find these techniques to be useful in minimizing your body part of choice. Have fun with it!

Cheers!


Aries De Guzman

Co-Co









BRAND NEWS! ERZULLIE IS OPENING IN GREENHILLS!!!

SEPTEMBER 29, 2011
10:07 PM

PHOTO FROM: https://www.facebook.com/pages/HEIR/127844754590



Great news ladies! After some time, we are now going to be part of Greenhills! Erzullie will now be sold at the fabulous and sophisticated, Heir Clothing Line located at 3116 3rd floor Shoppesville Arcade, Greenhills.

We will update you asap after the set-up. Thank you so much to the owner of Heir Clothing! We are grateful!



Full of love and happiness right now,


Aries De Guzman
Co-Co

Wednesday, September 28, 2011

ERZULLIE ICONS UNDRESS! JHAKI DAVID ON HOW HER CURVES EMPOWER HER

SEPTEMBER 28, 2011
11:17 PM

"I love myself more than ever... I AM PROUD TO BE PART OF ERZULLIE
to inspire other plus size women."
- Jhaki David, Erzullie Icon, on what Erzullie is all about

"On the day of the interview, I saw this beautiful, hot and sexy plus size woman. I was praying to the Divine that she'd be one of the girls that I will be interviewing. If not, I am going to approach her anyway. Thankfully... she was one! She looked so different in the photos that she sent. Although she looked heavenly in the photos, she was sultrier in personal. It was that magnetism and charisma that made her perfect for the Holiday 2011 collection. The theme was Girls Night Out and usually, that is where all the girls are so undeniably sexy in their own right. Jhaki (David) was that. She's sexy and she knows it. It's a good thing we knew it too. Getting her as an Erzullie Icon really propelled the brand to the next level." --- Aries De Guzman, Owner/Designer of Erzullie, on the day that she saw Jhaki

1. Name, Age and Erzullie Size

Jhaki David- Calanoc
Age: 28
Erzullie size:  2L

2. Current Occupation: 


Sr. Account Executive/ Business Unit Head

3. Favorite Erzullie Icon and why:

Are you and Berna included sa choices? hehe 


If yes, well both of you are my favorites because aside from being creative, confident and professionals.
I love how you treat other people with kindness.

4. What's your journey as a plus size woman? How did you come into terms with your body?

I was always on the chubby side since I was a little girl. I also went through the bullying stage from others and being insecure of being fat plus I also suffered from anorexia nervosa and iron deficiency anemia during my teens. 


Luckily,  I am blessed with a partner, a family and best friends  that believes in me and supports my dreams, they are the ultimate source of both inspiration and confidence. And as my perspective grows I decided to accept myself and embrace my curves. 


Instead of letting them put  a good spirit down, I look at the brighter side of things with the help of positive attitude.


I love feeling good, taking care of myself and wearing what I want.

5. Why did you apply as an Erzullie Icon? What happened? (Tell us  briefly, the story form application to acceptance)

I never thought that I will have a chance to be an Icon however when I was younger my grandma predicted that someday I will be a model.


But, I knew that it was far from happening since models here in Philippines as often thin. 


Until a rare opportunity presented itself, Erzullie is searching for a new Icon and a plus size model. I took advantage of the opportunity and out of the hundreds of applicants I was picked.

6. When you were selected, what were your thoughts?


I love myself more than ever and I have no regrets about the weight issues as I see it as a blessing as long as you keep your curves in right places and to stay healthy.


On the other hand, in my opinion Erzullie is one of the most amazing brands that supports diversity in the Philippines. 


I am proud to be part of Erzullie and to inspire other plus size women to be confident and believe in themselves.
 

ERZULLIE ICON, JHAKI DAVID, UP CLOSE AND PERSONAL

7. You were also working with a new Icon, Khriselda, how is it working with her? Why do you think she deserve to be an Erzullie Icon?


She's lovely plus she also has her own unique qualities that an Icon should have.
 I'm glad because aside from the experience and opportunity I also gained a new friend.

8. You have also worked with Marian Beltran, Erzullie Icon Resort 2011, How was it working with her?

It was a pleasure working with her, Marian is approachable, smart and professional.

9. During the shoot, what were the obstacles that you have faced? How did you overcome them? Did you feel insecure with the other Icons around you?

I didn't feel any insecurities towards my co-Icons. Because I believe that Erzullie has chosen women with different qualities and each has unique personality. I had fun and I really enjoyed the photo shoot. I can't wait to work with them again one of these days.

10. You are a blogger right? Can you tell us something briefly about it?

My blog is barbiejhaki.blogspot.com and I started it last March 2011.

I named it Barbie Jhaki because I want to change many people’s perception that you should look as artificial as a Barbie doll before you can be fashionable, beautiful and feel good about yourself.

This is my campaign for a change about the standards of beauty and the images of allegedly perfect bodies.

The ideal women should have a well balance life with family, friends and a career to have a healthy, worthy and happy life.
I would love to inspire others that a real woman has her own individual shape and should embrace her curves.

11. Any message to all the plus size women out there?

Perfection isn't fixed and diversity is beautiful. Keep in mind that everyone is unique and all of us still have room for improvements.


I believe that God blessed me with a full figured body and large structured bones for a reason and that's my inspiration to love myself.


I looked at the physical differences on a broader spectrum, that sizes must not limit you from reaching the dream and it doesn't make you any less to anybody. Keep your spirit up, be kind to others, accept and love yourself.

JHAKI DAVID, NOT YOUR ORDINARY BARBIE

ERZULLIE ICONS UNDRESS! KHRISELDA GUARIN ON FINALLY ACCEPTING HER BODY

SEPTEMBER 28, 2011
10:00 PM 

"Primarily, I was grateful to God that He gave me this... opportunity to become somebody... I WANT TO CHANGE."
- Khriselda Guarin, Erzullie Icon, on how being one changed her




"To tell you the truth, Khriselda (Guarin) was actually a sure win for the Erzullie Icon search at that time. She loves the brand naturally and knows the brand by heart. I also saw in her, above all, that she applied because she believed in what the brand is doing, sincerely. I knew that picking her would be the best move the brand's cause because she embodies it. She is a woman that finally loved herself. She was the story of self-love." --- Aries De Guzman, Owner and Designer for Erzullie, on why she picked Khriselda Guarin as Erzulie Icon for Holiday 2011


Here is the Erzullie Icon interview of Khriselda Guarin. Get to know her from the basics to the deep personal story of how she finally came into terms of loving herself as is.
  
1. Name, Age and Erzullie Size


Khriselda Mari D. Guarin; 24 years old; 2L-3L

2. Current Occupation:



Investment Specialist


3. Favorite Erzullie Icon and why:


That would be Ms. Berna! I remember you (Aries) told me that you talked her into doing a shoot for Erzullie, that if she would not do it, who else will. When I scanned through her photographs, I did not fail to epitomize fierce and confidence. I feel her, I admit I was very timid at first during the shoot but then when I recalled her story, I realized that I will be representing Erzullie, I have to look confident in order to empower other plus size ladies that they can do what I and Ms. Berna and the other icons can do. :)


4. What's your journey as a plus size woman? How did you come into terms with your body?


My journey in a nutshell: dreadfully bullied and dumped. The bullying I can take, but the latter was something that stabbed me to the core. I was told by this ‘boy’ that he likes me; however we cannot be together because he is embarrassed to introduce me to his family. I was so depressed that I lost 50 lbs. My eye-opener to self acceptance was when I found out that because of my Yo-Yo dieting, I am now living with Sinus Arrhythmia. I gained back the pounds when I stopped the pills.


It’s just lately that I have embraced my excess adipose tissue. I felt recognized when some bloggers began featuring me, some boys liking me, and of course Erzullie choosing me to represent them. I realized that anyone who thinks I’m not worthy is not worth it. Right now, my priority is to become happy and healthy.


Ps. to the ‘boy’ who dumped me, I wish him happiness, love, and acceptance 


ERZULLIE ICON KHRISELDA GUARIN ---RAW


5. Why did you apply as an Erzullie Icon? What happened? (Tell us  briefly, the story form application to acceptance)

I applied as an Icon because first of all, I love their clothes! They fit me well and I want to personally show them off to the plus size hotties. Next is that I believe in their advocacy to empower the oversize ladies. Their garments practically shout confidence. And finally, like most girls, I want to be photographed professionally, it makes me feel pretty and accepted.


One uneventful morning, I was ‘googling’ for plus size models Philippines, Erzullie’s ad popped up in the first page. The following week I was emailed by Aries, inviting me for an interview. I felt like I was in a pageant during the meet-up. I thought Aries would be intimidating but she’s so not. Her good sense of humour put my nervousness aside. When I finally received an email that I’m one of the chosen three, aah, nirvana


6. When you were selected, what were your thoughts?


Primarily, I was grateful to God that He gave me this once in a lifetime opportunity to become somebody. Then it boomed me, I want to change my lifestyle. It pushed me to quit smoking, drink more water, and sleep at least 8 hours a day. I want to glow, I want to look good because I want the plus size girls to see that I am happy with who I am and with what I wear J 


7. You were also working with another Icon, Jhaki David, how is it working with her? Why do you think she deserve to be an Erzullie Icon?



Working with her is a breath of fresh air; I do not have much plus size friends and knowing her, her thoughts, and her fashion style  gave me a new perspective. Jhaki deserves to be an icon because we both share the same goal: fatshion empowerment. And also, I bet she jived with Aries during the interview because they both have a very good sense of humour.



8. You have also worked with Marian Beltran, Erzullie Icon Resort 2011, How was it working with her?



Prior to the shoot, I read Marian’s interview and it moved me. She is contented and happy, and I want that. Working with Marian is exciting. She is very supportive of us, rookies. Plus, I love listening to her stories; she is smart and funny too.


9. During the shoot, what were the obstacles that you have faced? How did you overcome them? Did you feel insecure with the other Icons around you?


Honestly, I felt insecure at first because I am the biggest of them all. I don’t even see them as plus size. But eventually, I felt as sexy as them because the icons plus Aries, Berna, and Louise kept telling me that I look great. 

During the shoot, my obstacle was projecting the sophisticated type of woman, I tried to post the look but it turned out differently. When they appreciated me in a different angle, I already felt at ease. Also, I felt awkward in a tube/sleeveless, I tried to hide my floppy arms , but I realized, hello I’m modelling for a plus size clothing, it’s not like I am expected to look thin.

10. Any message to all the plus size women out there?



Hey sexy ladies, come out of your closet and explore the FATSHION world of Erzullie! The key to a happier life is acceptance. With acceptance comes confidence. Nothing is sexier than a girl who wears confidence.

ERZULLIE ICON KHRISELDA GUARIN HOLIDAY 2011
NO NEED FOR POLISHING, SHE'S A DIAMOND ALREADY... naks! ^^

ERZULLIE ICONS UNDRESS! A MARIAN BELTRAN INTERVIEW

September 28, 2011
4:42 pm

"Before this whole Erzullie experience, I would've covered myself 
with whatever I could find in my closet."
-Marian  Beltran, on before she became an Erzullie Icon


Ever wondered what happened to Erzullie Icon, Marian Beltran after Resort 2011? Or what did she think and feel after she got called back by Erzullie? 


Erzullie Icon Marian Beltran shares her thoughts in this inspiring new interview!


1. After your first Erzullie Icon photoshoot and the release of the 2nd half of the Resort 2011 Collection, what happened?

Nothing much has happened, really. *laughs* Well, I got into this Harry Potter obsession. Other than that, nothing else... hehehe

2. Did you notice any change with yourself? What are these?


I noticed a grave change with my confidence. I became sexier and more daring with what I wore. Like, for example, the last time we went out, I was wearing sleeveless with fierce knee high boots. Before this whole Erzullie experience, I would've covered myself with whatever I could find in my closet. I feel that Erzullie has provided me with so many opportunities, not only in the fashion industry, but in my personal life as well. :]


3. When you were asked to come back for Yule 2011, what were your thoughts?


My thoughts were "THANK GOD!" *laughs* I wanted for the creators, Aries and Berna to want to have me back for their next collection that I was consistently bugging my partner with my anxieties. When Aries sent me a message on Facebook, I let out a small shriek and told everyone in the room (even those who didn't care) that I have just been asked to come back for the next collection.

ERZULIE ICON MARIAN BELTRAN WITH MINIMAL MAKE UP AND ALL CONFIDENCE

4. You were also working with 3 new Icons, what were your thoughts? How was it working for them?

Since I found out that Aries picked new icons, I immediately wanted to bring my A-Game. I watched and research on more fashionable poses that I can do. I even made a whole concept of what the photo shoot would probably be like. hehehe. In a way, I was afraid that I might not be able to deliver as good or as well as they would. Most especially since I saw their pictures during the teaser for the new icons.

However, on the day of the fitting, it was so refreshing to know how nice and friendly they are. I immediately found out what Aries saw in them and I felt honored that I will be working with such empowering women.

5. What can you say about each of the 3 new Icons? Were they great? Why do you think that they were right for the roles of Erzullie Icons?

They were awesome! Personality wise, they were all very much kalog and funny. During the pre-production, there was never a dull moment with them. I think they were right to be chosen as icons because they do embody what Erzullie aims to portray -- strong, relatable women who are confident with the gift that they have been given.

6. After this experience, the Yule 2011, what lessons with regards to being a plus size woman, did you get?

I learnt that plus size women literally come in all shapes, sizes and packages. We, as women, embody different physical attributes that add up to our personality. It's how we carry our confidence and package ourselves that really does affect how we are perceived in the general media.

I mean, if you think of yourself as invincible, powerful and confident, then that is what other people will really see. Like what I said in the previous interview, embodying these thoughts will eventually shine through for everyone to notice. :]




ERZULLIE ICON MARIAN BELTRAN
COPYRIGHT ERZULLIE

BRAND NEWS! ERZULLIE COMMERCIAL SHOOT AT ROUGE STUDIO!

SEPTEMBER 28, 2011
2:04 PM


ERZULLIE ICONS ON THEIR "FIERCEST" MODE YET...


Last September 23, 2011 we had a commercial shoot for Erzullie. It's actually double purpose.


First, it would actually be the video for our new plus size campaign: "Now I'm Fierce". Basically, our campaign is about how plus size women found their inner strength and change for themselves for the better --- which is also what our brand is about (in general, self-love).


Hopefully, by this week we would be able to post it in all of our social sites.


Second, this would also be displayed in all Empresario Manila social sites and direct site as well. We are very excited because ultimately, it's about spreading the word of Self-Love to plus size women that counts.


I must admit that we also had some emotional moments in this shoot as all the stories shared there, are  personal stories of the Erzullie Icons, which I am sure, if not some, all plus size women went through.


Anyway, for now, let's just settle with photos of the behind the scenes shall we? Cheers!

ERZULLIE ICON JHAKI DAVID'S MAKE UP TIME WITH ARIES DE GUZMAN

BERNA CUEVAS DOES THE HAIR FOR THE EVENT, ERZULLIE ICON KHRISELDA GUARIN GETS THE CURL TREATMENT

ERZULLIE ICON MARIAN BELTRAN MAKE UP MODE

IN ROUGE STUDIO, SETTING UP!

THE PLACE WHERE THE MAGIC HAPPENED... NAKS!

ERZULLIE ICONS + ARIES = HAPPY!

ERZULLIE ICONS + BERNA = SEXY!
 Cheers!
Aries De Guzman
Co-Co

Monday, September 26, 2011

BRAND NEWS! ERZULLIE PLUS SIZE MODEL GO SEE UPDATE!

SEPTEMBER 26, 2011
10:51 PM


PHOTO FROM: en.wikipedia.org




Wow! 411 applications!

Again, we would like to thank all of you who have sent us their applications. We have already sent out the first wave of invitations. Yes ladies, the first batch of invites are out!
 

We will only take in twenty (20) ladies, due to the venue of the go-see. As much as we want to accommodate all 411 of you, we are still on our way on becoming a bigger and better brand for all of you!

Soon perhaps? Hehehe Chikabells!
A lot of love for all of you!

Great luck to the ladies!

Cheers!


Aries De Guzman

BRAND NEWS! ERZULLIE PLUS SIZE MODEL GO SEE APPLICATIONS JUST CLOSED!

SEPTEMBER 26, 2011
9:20 PM

PHOTO FROM GOOGLE.COM


Hello ladies! We would like to thank the 411 ladies who have sent their applications for the plus size model go see. We will start screening them today and start sending out the invites by tomorrow.

Just a love note though, it does not mean that if you are not accepted, you are not beautiful/sexy etc. It just means that this is not the project for you and you are reserved for a better one okay? Keep loving yourself!
 

Cheers!

Aries De Guzman

Co-Co

ERZULLIEFIED! THE SOFT OUTERWEAR

SEPTEMBER 26, 2011
7:25 PM


PHOTO FROM: SCOTTDAVE.COM

Last week was such a jam packed week. We had a commercial and a bazaar at the same time. Although it was tiring, it was definitely a lot of fun. 

I think napagod lang talaga ako kakatawa with the Icons, Marian Beltran, Jhaki David and Khriselda Guarin. (I just got tired laughing so hard with the Icons, Marian Beltran, Jhaki David and Khriselda Guarin.) Honestly, the jokes kept on rolling, we were almost late in our schedule! Hehehe.

At the bazaar, well it's the same thing, aside from catering to our customers, I also had a laugh trip with the sexy ladies of Rome (Christine and Jezl), 1/2 of my favorite down to earth bazaar neighbor, Peace, Love and Fashion, Ingrid, the one and only Diana of Flattering Tops and of course, my new friend, Acha of Pirouette!

Anyway, this monday, Berna and I had a meeting in our favorite place, Figaro. I actually wanted to wear something soft, comfortable and a little warm because of the weather. So I wore a golden brown chaleco shawl from the Holiday 2011 collection.

COPYRIGHT ERZULLIE 2011
To be honest, this type of outerwear is not really great on me because it actually make me loose my natural shape. So I made a little "fashion cheat!" I took a thin belt and cinched my outerwear in the middle, creating some ruffles for my south bound. This actually thickened my hips more so that it can jive with the rest of my body.

So girls, if you love a specific outerwear and it seems like it's not working on your body, maging matigas ang ulo! (Be stubborn!) Find ways to make it work for you! Tee-hee!

Your plus size Fashion Rebel,

Aries De Guzman
Co-Co

ERZULLIEFIED! CAREWELL SOUK BAZAAR OUTFITS!

SEPTEMBER 26, 2011
3:44 PM


DESIGNER'S DESIGN FOR CAREWELL SOUK 2011


We would like to thank everyone that went to the Carewell Souk bazaar and supported the brand/Carewell. You girls are amazing! I have met such brave and fierce women out there. I am so honored!


In the spirit of Carewell Souk (and also a bazaar requirement... hehehe) we wore the Souk Shirts and Erzulliefied it with the Navy blue A-Line Skirt with Lining from the Holiday 2010 collection.    


COPYRIGHT ERZULLIE 2011

COPYRIGHT ERZULLIE 2011

Then Day 2 came and we no longer have souk shirts to wear, so we decided to wear Erzullie clothes. We had a small shoot outside of our house. Thank you to our neighbor for their gate. Hehehehe. I wore our popular maxi pants from the Resort 2011. Berna wore our Gray U-Shape Garter Blouse from the Resort 2011.
COPYRIGHT ERZULLIE 2011


COPYRIGHT ERZULLIE 2011

See you girls at the next bazaar! ^^

With a lot of love,


Aries De Guzman
Co-Co

Friday, September 23, 2011

BRAND NEWS! ERZULLIE JOINS EMPRESARIO, SHOOTS FIRST EVER COMMERCIAL

SEPTEMBER 23, 2011
6:58 AM

PHOTO FROM EMPRESARIO MANILA
We have mentioned before that we are going to participate in one of the most prestigious trunk shows in the Metro. We have now finalized everything and the Erzullie Holiday 2011 fashion show is soooo on!

The Erzullie Holiday 2011 is special, not only because we are the first plus size fashion line to be featured by Empresario Manila, but because this is the time that we are now going to launch our campaign --- "Now, I'm Fierce!"

Basically, the campaign is about plus size women discovering self-love and channeling it to become their new power as women.


Our Icons are going to shoot a commercial today. The first ever ERZULLIE COMMERCIAL, to be shown in various websites by Empresario Manila.

We are very excited!!!

We will post behind the scenes photos soon!

Viva Erzullie!


Aries De Guzman
Co-Co

Thursday, September 22, 2011

BODY TYPE SERIES: GETTING TO KNOW YOUR BODY

SEPTEMBER 22, 2011
11:27 AM

PHOTO FROM: womens-business-clothes.com


How Big is Big? How Small is Small? How do I know if I have a narrow waist or long waist?

I know that the human body is so fascinating because of its uniqueness. That is why at times, it is so confusing on determining what kind of body we do have.

So before we get started, here are some notes that you need to know.

THE NOTES: BEFORE WE PROCEED
 

NOTE 1:It's about the proportion

You might be asking, how big is big? How small is Small? How long is long and so on...

Well I am here to tell you that this article is about PERSONALIZATION... for the purposes of this article, there is no particular "industry" standard that we are going to follow, only yours. You are now the queen of the world, so you are the standard.


As such, sexy being, when we determine the big and small, the narrow and the long etc. we will see it in accordance to your whole body.

NOTE 2: All we need is honesty and love



Do we need tape measure? It's optional actually. However, what we do need is honesty and a lot of self-love. When you look at your body, let's just be honest to ourselves about our body shape. Let's not lie to ourselves by thinking we are TOO FAT or TOO THIN etc. Let's just see it as it is.

We tend to judge it also in a negative way (all women have been there) but remember to shower yourself with love and acceptance. This is you and you are beautiful.

All right, so now that we are done with the notes, let's start!

THE STEPS

STEP 1: WHAT YOU NEED
It actually helps that you have a correct full body mirror. Remember, there are some mirrors that are not aligned properly and will show a bigger or a smaller you. So in selecting a full body mirror, select the correct one where you body is shown as it is and not blown up and slimmed down.

When you have the correct full body mirror, grab a pen and paper stand in front of it wearing only your panties (or non if you like... sizzle! lol).

STEP 2: LOOKING AT WHAT YOU REALLY ARE

Examine your body into 7 parts:


1. Arms
2. Shoulders
3. Boobs
4. Waist

5. Tummy
6. Hips

7. Thighs


Look at your body in GENERAL. Find the biggest part of your body and again, remember to love it. Do not think that you are ugly and fat or else just stop there and don't do this. This exercise is meant to empower you as a curvy woman. If you feel otherwise, then just postpone this exercise for now and do this again when you are ready. No harm done. Remember! It's about personalization!

However, if you are ready, continue and then with that reference (which one is the biggest part of your body) Which is smaller than that? Then smaller than that? until the smallest part of the 6 areas. So it's like descending.

A personal example is that my biggest body part are my boobs. Next to it are my shoulders, then arms, thighs then hips. My smallest part are my waist. (I know I have said that I am an inverted triangle before. However, after analyzing my body more, it seems like that term is limited already --- thus this new article).

Obviously, I have discovered that I am not just an inverted triangle. I am definitely something else that we will be discussing soon! ^^ 


STEP 3: FINDING YOUR BODY'S FLOW

One thing that I love about our curvy body is because of the flow of our body. The eyes of the onlooker can literally trail off all over our curves, that if done right, can create a very sensual and sultry aura.

Now that you know the biggest and smallest part of your body, look at your body again and see how it flows. What shape does it make? For now, you can describe it in anyway that you can --- may it be in letters, objects or things.

Is it south bound heavy?

Is it north bound heavy?

Is it middle heavy?

Is it heavy all over?

Is it heavy in both north and south?

Take note of these.
 

FINAL LOVE NOTE: With great knowledge, comes great fashion powerNow that you fully know your body, you will know where to place more volume, physical and/visual (the smallest part) and where you can place minimizing effects (physical/visual) the biggest parts.

Remember that the aim of any great style is about bringing about your natural and proportional body shape in color(s) that suits you or your mood.

This will come in handy with the rest of the Body Type Series. Keep your note and also know that your body shape changes from time to time. We gain and lose weight without our notice, so remember to look and adore your body from time to time!

Cheers!

Aries De Guzman
Co-Co

BODY TYPE SERIES: INTRODUCTION

SEPTEMBER 22, 2011
11:09 AM


PHOTO FROM: en.wikipedia.org


In the blog, I talk about body shape a lot. However, I have realized that I have not been giving enough exposure to other body shapes as well. Mind you, and this is with all honesty, the knowledge/wisdom that I type in this blog is all on my experience in dressing up plus size women as a plus size stylist and designer.

It is also in my experience in dressing up myself, as a curvy. No. I do not have a fashion degree or anything. To be honest, I was not even able to finish my course in Fashion Institute of the Philippines.

All I have is my passion, experience and observation about things. Reading books too! I particularly love TRINNY AND SUSANNAH --- they are my idols! (In the photo it's L-R Susannah and Trinny)



PHOTO FROM: emerging-technologies-news.info
So going back, I have realized that all of our bodies are so unique there is actually a number of body types! It's no longer limited to just the usual --- triangle, inverted triangle, rectangle, oval. All of which, in my opinion, ignores two other important factors to us curvies --- ARMS AND THIGHS, which also varies in shape and size.

For the body type series articles that I am going to make, I am going to include these two new factors so that we can further personalize your styling. 



I hope you girls are excited, because I sure am! ^^

With a lot of fashion love,



Aries De Guzman
Co-Co
Proud to be a Plus Size Stylist

BRAND NEWS! STYLES THAT CURVIES CRAVED!

SEPTEMBER 22, 2011
10:33 AM

PHOTO FROM: blog.gohunt.ph


Erzullie's first anniversary is around 2 months away. I have just checked our inventory and after a lot of final check ups, here are the styles that curvies loved so much, it got sold out already. Unfortunately, we do not reproduce any of our styles as we want to keep each design as unique as possible to the owner. We like to keep it fierce that way. Enjoy memory lane, fabulousness!


THE EVER POPULAR MAXI PANTS
THE ADJUSTABLE BUBBLE SHORT
THE CURVACIOUS AND EVER BODACIOUS GOLD DOT JUMPSUIT
THE ADAPTING GARTERIZED WAIST DRESS
THE SHEER SQUARE PATCHES LEGGINGS

THE ROCK N' ROLLA GOLD DOT LEGGINGS
All of these fabulous styles will be remembered forever as those that made a lof of curvies feel fashionable and fierce! I hope these clothes serve you well ladies!

Cheers!


Aries De Guzman

Co-Co