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Thursday, November 30, 2017

PLUS SIZE FASHION: "YOU ARE COMFORTABLE WITH MONEY" #THEPOWEROFE



One of the unique things about you as an Erzulliesta is that you have the complete balance of humility and authority when it comes to your making and having your own money.

You are not afraid to learn it, grow it and share your knowledge to other people about how you do it. To you, this is not being boastful or a know it all. It's as normal as your breath. Money is something that you just happen to make and know how to manage very well.

In a society obsessed with money but afraid to discuss it like any other tool of life, you stick out in such a way that you are comfortable with discussing, growing, learning, loving and making money.

You are not ashamed of how much you earn as long as you did it on your own. You are so comfortable with money it flows back and forth with you in waves that you can't even stop.

And you should know, Erzulliesta --- I am so proud of that. Remember, you got #THEPOWEROFE.

Mother Fierce

Join your powerful, wealthy, beautiful Erzulliesta sisters! Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Wednesday, November 29, 2017

PLUS SIZE MODEL: JANELLE RIVAS #TNEI2017 TOP 5


Erzulliesta Janelle Rivas has not even graduated and she already has her business. At a young age in her 20's, she is now building her empire and hustle. What more can top that off?

How about being part of the TOP 5 #TNEI2017? We ask her, who she is as an Erzulliesta and this is her reply:




"I represent those young women who are now in the stage of entering the adult life/work life or also known as Strong-independent women. I really want to represent them because it is the time wherein everything is at the first time and having that balanced of young and adult life.

I want to tell them that they don't have to be scared about the outside world of the four sides of the University. Also, they have to be confident and proud of what they have because it will be their edge in their careers and they have nothing to be ashamed of.

The more important thing is that they believe in themselves and believe that they can do whatever they want. And of course, to tell them that even though that they are starting working and having more responsibility in life, don’t forget to enjoy and have fun, to have a balance work-life." - Erzulliesta Janelle Rivas

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Tuesday, November 28, 2017

PLUS SIZE STYLE: TASK OF THE WEEK...


Teal is not much of a known color. Go and search for it in the net. You might be surprised that you like it after all. Not a fan? Purple is a good style dare substitute.

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Monday, November 27, 2017

Sunday, November 26, 2017

PLUS SIZE POWER: "YOU REALLY ARE ALL THAT YOU NEED."



So go ahead. Fall in love. You're still going to be whole whether or not it succeeds.

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Saturday, November 25, 2017

PLUS SIZE FASHION: ERZULLIE INSPIRATION #5


Have that sexy pull --- Erzullie cropped top and pencil skirt at your service. Pop in some colorful heels and accessories and you got yourself the perfect slay-day fierceness.

Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Friday, November 24, 2017

PLUS SIZE FASHION: ERZULLIE CUEVAS SIGNATURE LOOK 3


A dress that serves some serious lace visual effect, defining your waist and enhancing your fierce curves even more. If you have some formal events going to and you want to shine in an effortless manner, this dress is the one.

Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

PLUS SIZE FASHION: "YOU ARE AUTHORITY" #THEPOWEROFE


You speak your truth and you know what you are talking about. People know that you don't mess around and you don't waste your time. You are respected for being on time, making most of it and ending it as so.

You are authority manifested and people won't even dare sway from your position. They know it's futile because you are where you are now because you deserved it. Even better --- they know you worked for it and earned it with no favors. You won the approval for the output you have done and the tasks that you have knocked of your list.

You are who you are now because of you and you alone.

You are the authority. Your word is the first and last that they will ever hear. Why? Because it's right.

Let me shine that crown for you my dear, Erzulliesta. Let #THEPOWEROFE shine through from within.

Mother Fierce

Join your powerful, wealthy, beautiful Erzulliesta sisters! Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, November 23, 2017

PLUS SIZE FASHION: IN THE MOOD FOR...



Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Wednesday, November 22, 2017

PLUS SIZE MODEL: ANGEL BAUTISTA #TNEI2017 TOP 5


Erzulliesta Angel Bautista has an innate and unspoken intensity. She can just stand in a room and her presence, her mere breath, announces herself. Armed with her creative expressions, you will definitely have your senses surrender to her arresting charms.

And now, here she is --- part of the TOP 5 of #TNEI2017. We now ask her the important question: "Who she is as an Erzulliesta?" and this is her answer:





“I represent the out- going, easy, fearless, independent, strong, and confident Erzulliesta because I want every woman to know, especially the young girls that, it’s okay to have flaws. It’s okay to be big and it’s okay to be you.

Sure. I still do have "those days" and "those moments" but looking back, I’m happy that I burned all my doubts and insecurities, and I have found the courage to step out and stand up for myself because at the end of the day, me, myself and I will be there when no one else can.

This is the message that I would want to put out there, no one can do you, only you. You are beautiful.” - Erzulliseta Angel Bautista

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Tuesday, November 21, 2017

PLUS SIZE STYLE: TASK OF THE WEEK...


It may look like just a small piece of cloth, but a scarf has many uses. Search the net for some "scarf hacks".

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Monday, November 20, 2017

PLUS SIZE POWER: "KNOW YOUR LIMITS"



Because even goddesses know the limits of their domain. Respect your boundaries. It will help you focus on what you're really great at and yield the most fruit.

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Sunday, November 19, 2017

PLUS SIZE POWER: 5 EMPOWERING THINGS TO TRY AT LEAST ONCE



We have made a fashion version of this list, but it inspired us to make another one. The difference? This is about self-empowerment (as usual). And yes, of course we know you are already empowered, Erzulliesta, but just in case you are feeling a bit down and you want to have a whole new experience: these are the 5 fierce things you should try at least once.

#1 Call in for a “mental health day”.

In some countries, we know that it is not honored. It should though, for our view at least. After all, all action come from the head and when you are not thinking right, how can you act right?

Be bold and “call in sick” for a day (if you haven’t been using those vacation days) and just relax and melt into your own chosen bliss.

#2 Say “no” to that friend “who always need you”.

It’s nice to be needed. Let’s not deny that. However, if it comes to the point that you are not allowing the person to experience the situation to grow from within, then you need to be part of the solution.

Say no to that friend who always need you and watch them deal with their problems the way that they want to.

#3 Dance with a stranger.

This one is a little too risky for my taste, but for the really adventurous and the ones who is dying to have a fresh new approach for the night --- why not gather up the girls and go out dancing?
Whatever club you choose --- salsa, hip hop, pop or electronica --- dress up to the nines and try to dance with a stranger.

Of course, safety is always sexy, but we know that you got this. Make sure that your girls are at bay having fun alongside with you while you meet and dance with this new energy.

#4 Stand up to the “concerned” relative.

Family is family. Unfortunately, we can’t escape it (or can we?). And at times there are just some relatives who will always be “concerned” about the way that you deal with your life.

But that is the point --- THIS IS YOUR LIFE --- and so far, you are still alive and fierce, doing it in style, so we really think that you are doing great already.

So what to do with this kind of relatives? Literally “stand up” and leave them there, if you know you can’t take it anymore or just talk about them more instead of you.

#5 Write your journey as a plus size woman and post it on social media.

Time to inspire the next generation of Erzulliestas. As our numbers grow, the stronger we get. And one great way of growing our numbers is to open up to our own stories as fierce plus size women.

And the reason that this is empowering is because it will also show you how strong you are that despite all those bad things happening, you are now here, writing this story for the next generation to get strength from.

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Saturday, November 18, 2017

PLUS SIZE FASHION: ERZULLIE INSPIRATION #4


Can you work it? You know you're worth it. This Erzullie peplum top and pants is worth the corporate glam up. Pair it with you purple heels and some bangles and you are good to go. Silver belt for the perfect metallic accent too!

Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Friday, November 17, 2017

PLUS SIZE FASHION: 3 THINGS YOU ONLY REALLY NEED ONE PIECE OF


Can’t deny this one. Even I am guilty of buying a lot of things only to actually just use one of them for a long time daily. And as Erzulliestas, we aim to love all parts of us as much as possible. But then again if it saves us a few pennies for our other future investments, why not learn the things that you only really need one of, right? These are mine. What are yours?

#1 Lipstick

Yes. We all love different shades of lipsticks. I have 4 in my roster/rotation, but I have to admit I only have one go-to shade, when time for make-up is extremely pressed and it must go well on my face and any outfit I can think of, it is always MAC “Up The Amplified”.

#2 Daily flat shoes

I am going to be honest. I have around 3-5 flats, but I only tend to use JUST ONE for all of my daily outfits. I wear heels only when I want to amp up my mood to Erzulliesta mode or when there are events that call for it. But most of the time, if I can wear flats --- I will.

My current one is a white jelly sandal flat. And truth be told, when I come rushing to the door, it cuts my decision time in half on what shoe would look great on my outfit that day. It’s always that sandal.

#3 Nude bra

I have 3 nude bras that I RARELY WEAR. All of the bras I do wear are all black and because of the following:

First, black is my favorite color.

Second, black goes with the majority of my outfits.

Third, black makes me feel sexy and powerful.

And the only time that I do wear a nude bra is because I have no other choice because my 9 other black bras are in the laundry or something --- and that happens rarely. I am very strict with my laundry schedule.

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

PLUS SIZE FASHION: ERZULLIE CUEVAS SIGNATURE LOOK 2


Too fierce. Two piece.

Erzullie designer, Berna Cuevas, decided to make two pieces and combined them into one fierce curve look. A lace top underneath this deep-V dress that can be worn separately too. If you are looking for romance and versatility (in style and relationships) then this ensemble is it. One set left!

Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, November 16, 2017

PLUS SIZE FASHION: 3 UNSUNG STYLE HEROES


They are not the most stylish and most written pieces of plus size clothing or fashion accessory, but by all the Fashion gods' generosity, they are always there to serve you when you need them. Here are the 3 unsung style heroes that you probably have in your closet (or at least should):

#1 The Granny Panty

A serious smear campaign has been done against the granny panty. "It's big" they said. "It makes you look old" they said. But you cannot deny the fact that the reason they still exist today is because they are comfortable and even avoid some serious infections in your special area.

We thank you granny panty. You may not be the most stylish, but we turn to you when we just want to relax and feel comfortable.

#2 The Old School T-Shirt

Whether it was from your high school Physical Education class down to your current Alma Mater, the old School T-Shirt is one of your go-to things to signal that they day is over.

The comfort of the over-sized shirt is the perpetual sign to every body to "not disturb" the one wearing it. It's time for some sleep or time in the "bed zone". Plus it looks so cute on you with just undies on.

And with that we thank the old school t-shirt. You are comfortable, reliable and a socially acceptable attire to sleep in or just hang around the house in.

#3 Rubber Flip Flops

From the house to the beach, rubber flip flops take you there. They may not be the most stylish thing in your shoe roster, but you cannot deny the power of "where it takes you".

Of course there are some who wear heels by the pool (we salute the commitment and to each their own), but for the Erzulliestas that just want to chill in simple fierce style, you know you want to reach for them.

So thank you dear Rubber Flip Flops. You vary in sizes, style, price and color and we love that we can take you from our homes to the beach without worry. You can get wet and it's okay because you will dry up anyway in a few.

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Wednesday, November 15, 2017

PLUS SIZE FASHION: IN THE MOOD FOR...


Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

PLUS SIZE MODEL: MAXINNE ALINELL #TNEI2017 TOP 5


Erzulliesta Maxine Alinell first came in for Erzullie's Plus Size Model Open Shoot. At that time, she was the second client (the first one is her best friend, Erzulliesta Angel Bautista). She was very shy at first, but I like that once she got in front of the camera, she got her fiesty energy on.

And now, here she is, part of the #TNEI2017 Top 5. We ask her --- who she represents as an Erzulliesta? This is her reply:




"I am Maxine and I represent the Erzulliestas who are breaking free from the norms that they've been tied to. Not that its wrong but self-discovery leads to a better expression of yourself the way you want to express yourself.

I was brought up in a very conservative family so I used to be really stern when it comes to studies and work but when I realized I can also be good at what I’m doing while I’m enjoying who I wanna be.

This is my body and I will enhance it the way I want, I don’t have to follow certain standards.
I am a professional but that doesn’t mean I cannot look like Beyonce.

I was 27 when I have realized that and that this is what I want to show other women. Discover who you really are, embrace it and from there you will be surprised how much you love that person you see when you look into the mirror. It is never too late, after all, nothing is sexier than a person who does his or her job with confidence while looking like a star." - Erzulliesta Maxinne Alinell

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

Tuesday, November 14, 2017

PLUS SIZE STYLE: TASK OF THE WEEK...


Grab your some men's wear and put on some fierce female touches. Pant suit and stilettos, anyone?

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Monday, November 13, 2017

PLUS SIZE POWER: "HOW WOULD YOU FEEL ABOUT IT?"



When in doubt, chuck it out. Relationship - wise.

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Sunday, November 12, 2017

PLUS SIZE FASHION: 5 FIERCE THINGS YOU SHOULD TRY AT LEAST ONCE


We know that you Erzulliestas are always up into your style game. And just when you thought you cannot grow in style even more, here are 5 fierce fashion things you should try at least once.

#1 Try a piece that you don’t prefer wearing.

We know that your confidence is all the way up, Erzulliesta, and you can definitely pull everything off. However, we do know that there are just some things that you do not prefer. Whether it is that polka dot print or that new neon highlight trend of a dress, why not try a piece of clothing that you don’t really feel like wearing?

If you are not into sleeveless, tube tops or even ultra conservative clothing, now is the time to actually get out of your comfort zone and expand your fashion horizons.

Why you ask? Well, this can actually broaden your fashion horizon. You’ll never know. Maybe it will end up better than you thought.

#2 A very bold hair color.

Some Erzulliestas are more into hair experimentation than others and of course that is definitely okay. But for those who are too attached to the way that their crown looks, this is a good style challenge to try.

Shake things up and find a trust worthy salon and hair dresser. Consult on the wildest bold hair color you can think of and do your thing.

Not only will this breathe in new life to your look, but it can also bring a new perspective about yourself.

#3 Bejeweled nails. 

It has been trending for years. Those massive claws with jewelry on them has some staying power for their fierceness, creativity and of course --- amazement! (How do they -insert action- with that?)

So why not get curious yourself and try it just this once?

If you think it’s too flamboyant. Just tone down the rest of your clothes and shoes. Keep the accessories to a minimal and you got yourself a fashion forward statement.

#4 Fashion Tourism

Every country has a specific fashion to offer. So why not save up to shop in their local malls and find amazing designers in the process? And the worst thing that can happen? You just dropped yourself of in a luxurious location full of fresh experiences.

After all, Erzulliestas are women of the world. Pretty sure you will find a new obsession after this trip.

#5 Watch a fashion movie.

Exercise your brain cells, Erzulliesta. Why not watch a documentary or a biography about fashion? Whether it is your favorite designer down to your blogger --- update yourself and get inspired with the stories of people that made the fashion industry as it is.

Alternative? Watch an extremely fashionable movie. From The Devil Wears Prada down to Breakfast at Tiffany’s, there is an absolute plethora of options for you to choose from. And once you do (Sex and the City movie is mine), feel free to slip into your sexiest and daintiest robe, pull up with some finger foods and drinks and you are great to go for the night.

 Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Saturday, November 11, 2017

PLUS SIZE FASHION: ERZULLIE INSPIRATION #3


Feel like a fierce golden goddess with this "glam nude attitude". Erzullie maxi pants and top at your services, draped with gold accents and nude booties.

Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Friday, November 10, 2017

PLUS SIZE FASHION: ERZULLIE CUEVAS SIGNATURE 2017 LOOK 1



Classy, sexy and sophisticated --- a bit edgy too if you ask us. When Erzullie designer, Bernalyn Cuevas made this dress, she was a bit nervous. She thought that Erzulliestas would never embrace it --- well guess what? It got sold out!

Channel you sexy vixen with this Erzullie dress. You know you want it.

Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

PLUS SIZE FASHION: HOW TO CUT YOUR DRESSING TIME IN HALF


We know you Erzulliestas have you style down to every minute detail, but as career women, there are times that obligations can get in the way. So in order to maximize your style better with your time, here are 3 ways to cut your dressing time in half.

#1 Know your core items and put them where you can see them immediately.

Core items are basically your plus size fashion pieces that you absolutely go to THAT goes well with the rest of the items in your closet. These are basically the foundation pieces that you need to wear to be able to go out in public.

For example, you are a dress person, then dress is your core item. But not all dresses are made equal. And even if you deny it, there is always this 1-5 dresses that you just put in rotation that you always wear all year round. Find out what are these and always put them on sight. This way, you can easily grab them.

Same goes with the top + bottom jean Erzulliesta. If you are always wearing tops and bottoms (whether it's jeans or what) then that is your core item. However, pick ones that you always swear by and always put them in front of the rest.

Tip: it's usually the dress that is easy to put on and makes you feel fierce instantaneously. Mine would be this Erzullie maxi dress that I style in various ways. I pile on think to thick belts. Chunky to minimalist accessories from clutch down to cross body bags. Even heels and flats. It just goes well to almost everything!

#2 Have a small and open accessory tray.

It can just be an old cheap dish from your kitchen, but as long as you feel fierce when you put your go to accessory on it, it's more than enough.

Now this accessory tray is different from your other jewelry organizers. For one thing, the only thing you will place there are the accessories that you wear DAILY. Yes. That's right. When you go home, you take off your accessory and you place it there. The next day, when you are almost out the door, the dish is open (no need to fiddle with the cabinets) and take what you need and go.

And if you see that your dish is having a "second layer" of accessory on it already, it's time to organize and file.

#3 Know your week.

We know you ladies love to dress for the occasion with a twist of your style, of course. And knowing you ladies, we know that you have a lot of things going on.

So take a look at your calendar a week ahead and it only takes a maximum of an hour to scan if you need to prepare for something special. If you, plan the outfit and hang it up. When that day comes, you just need to take out that outfit, put it on and you are good to go.

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, November 9, 2017

PLUS SIZE POWER: 5 IMPORTANT LIFE LISTS


Erzulliestas have their own way of organizing their life. Whether you are a post-it person down to the ultra-scheduler, we all have one thing in common --- we like to make lists. And what wonderful way to use the power of lists to remind us of the important things in life. With that in mind, we present to you 5 important life lists that every Erzulliesta should make.

#1 List of values

We have said it before and we will say it again. Values are important because these are the ideas/feelings/aspects that helps you define who you are as a person and as well as how to shape your life.

You don't have to necessarily rank it, but listing down your values and placing them where you can always see them (or memorize them) will keep you in line to your own personal truths and decision making about your life will definitely become easier.

#2 List of dreams (short term or long term)

Erzulliestas are all about their ambition. Whether it is having a family with kids down to the life of a jet setter, everyone knows that she is the sole designer of her life.

To keep things in track, why not list down the dreams that you want to achieve within this year (short term) or the next five (long term)? This way, you are aware of how you are going to use your time and where your efforts should really go.

#3 List of great friends

Despite the fact that Erzulliestas are independent women, we know that you ladies also have a group that helps you keep on going. Even if we are strong on our own and create amazing lives, it is definitely much sweeter to share it with other empowered women.

So why not make a list of your great friends and make sure that you call/text or interact them within this week? Say how grateful you are to have them in your life and catch up.

#4 List of things to try

Come on now, Erzulliesta. We know that you are socially active and are always about life exploration and expansion. Despite the fact that you feel that "you have done it all" maybe this is the right time for you to sit down and discover other things to try next.

Why is this important? It gives you something to look forward to and if you want to spice up your life, then you have a handy list to do just that.

#5 List of favorites

Just like values, it's nice to just know what are the things that you always go to --- your favorites. These are things that make you feel good to great. And when you feel that the world owes you a treat, why not go down to this list and pick one out to do?

***

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Wednesday, November 8, 2017

PLUS SIZE FASHION: IN THE MOOD FOR...


Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

PLUS SIZE MODEL: YONON KOFFA #TNEI2017 TOP 5


The first time I have met Yonon Koffa, she actually participated in the Plus Size Model Open Shoot. Truth be told, the whole team was excited. For the first time, a woman who is proud of her morena skin has applied and for us, it was one of those yummy fashion treats that the fashion gods would bestow every now and then.

We felt really good that day.

She approached a bit shy, a bit tentative, but as soon as she warmed up in front of the camera, I saw that there was a spark inside of her. She knew that she finally belonged in this Erzullie tribe and now, here she is --- part of the top 5 for The Next Erzullie Icon 2017.

And with that in mind, we asked her --- who does she represent as an Erzulliesta? And this is what she replied:





"I represent those who are misunderstood. Those who hide in the shadows. Those who think negatively about themselves because of their size or the color of their skin. That one girl in class who had no friends. The shadow underneath a shadow.

I used to be that girl. I used to be ridiculed because I was different. They called me fat and ugly. At the age of 10 I already wished I was dead. I wished I was invisible. They called me names because my dad is black. They laughed at me because I was fat. I didn't want to go out because I was scared to be laughed at. I was scared to love because I was scared to be rejected.
Have you ever felt that way?

I learned to speak out my mind. I finally had a friend. She showed me that looks are nothing. Despite the color of my skin and size she talked to me and made me realize that the world is much bigger than what I thought it was. She opened my eyes.

Now? I am an independent woman. I work for my family, my true friends and myself.

Don't think of the color of your skin or how big you are. These will not and will never make you less of a person. We are beautiful! Live life to the fullest! We only live once. Make the best out of it. Be confident! You are smart! You are beautiful! We are women with power. Women with curves. Women with inner and outer beauty. Do not let anyone tell you that you are less of a person or tell you who you are. You know who you are!

You are confidently beautiful. Flaunt it!" - Erzulliesta Yonon Koffa

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

Tuesday, November 7, 2017

PLUS SIZE FASHION: IN THE MOOD FOR...



Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Monday, November 6, 2017

PLUS SIZE FASHION: ERZULLIE IS 7 YEARS OLD!



HAPPY BIRTHDAY ERZULLIE!

7 years of full on fierce curves! Wow. I am eternally grateful. You girls have always been there through all of our changes.

From being mass produced to high quality demi-couture pieces. From exclusive photoshoots and now to our legendary and fierce open shoots. From 4 collections --- now to 6. From bazaars to our own showroom where legendary fierce plus size parties, shopping and events are made. From base prices to Erzulliesta prices --- you ladies (and more of you) are indeed joining the ride!

You ladies are our greatest patrons and abundant boss babes and we are eternally grateful.

With every re-invention, you ladies were supportive and for that, we are eternally grateful.

Above all, with every new Erzullie Icon shuffling, you ladies were telling us the perspective we need to represent what fierce curves really mean. For that, we are eternally grateful.

Seven sexy fierce years, ladies! You helped us grow into the fiercest brand that we are right now. You are indeed the reason that we are who we at the moment and will still be the reason of our evolution for tomorrow.

Thank you again and here is to more years of fierce curves! Believe us, this is just the tip of the iceberg or even the tiniest tip of it.

I see this brand continuously growing, connecting more fierce plus size women every year --- making the voice for empowered plus size women even stronger than before. I plan to make this bigger than it is already, ladies and I know with your help and the future Erzulliestas joining us --- it's going to happen.

Keep the fierce,

Mother Fierce

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

PLUS SIZE POWER: "WOULD YOU DO THAT TO YOU?"



Before you do anything to your partner... ask this question.

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Saturday, November 4, 2017

PLUS SIZE POWER: 5 IMPORTANT LIFE QUESTIONS EVERY ERZULLIESTA SHOULD ASK



We know that your life is from one achievement after another, Erzulliesta. You just can't help it. You have dreams and aspirations and you love to work towards them. But as you go on and do your fierce thing, a little moment to reflect on your life every now and then can be a great cup of tea for the tired spirit. Are you ready? Here are 5 important life questions every Erzulliesta should ask:

#1 Who are these dreams for? 

As I have said before, Erzulliestas love to create a life that pleases them. In that life, we know that you ladies have dreams and goals that you want to achieve through your impressive skills. With that in mind, you just have to ask (just to be sure) are you doing this for yourself or for what people would think about you when you actually have it?

Feel free to explore.

#2 What are your values?

Values are things that are important to you. These are ideas and feelings that you always want to be present in your life. May it be family, money, career or relationships --- you should know your own set. For ultimately, at the end of the day, what makes you feel "authentically" you, is when you can actually answer anyone with an honest face that you have honored them and molded your life in accordance to those aspects that are important to you.

So ask yourself --- what are your values?

#3 Have you honored your values?

At times, we can't help but to compromise to achieve one goal. But then again, you just have to ask --- is that goal really worth that value you are letting go? \

And if you have honored your values, what are the ways that you did? Writing down the times that you honored your values will empower you in the future when you are feeling down. You can go back to those moments that you have defended them and actually won. And if you did it once, you can do it again.

#4 Have I done a self-love ritual this week?

Don't freak out. A ritual does not necessarily involve anything out of the ordinary. A ritual is something that you just do all the time to feel or get something.

Example. I love going to cafe's once a day to re-charge my creativity or center myself from the hustle and bustle of my job. It helps me "end my day" and make sure that I don't go back to work. This helps me relax.

So what's yours and have you done it this week already?

#5 Did I honor myself this week?

Yes. As an Erzulliesta, you can take care of almost anything. And with that, you have to make sure that you also take care of yourself. Did you honor yourself this week?

Have you thrown a compliment to yourself as you passed by the mirror? Did you sleep when you were absolutely tired? Did you say no when someone was forcing you to do something that you know you can't do? Did you give in to one treat that makes you feel good about yourself?

If not, this is the perfect time to dedicate a moment in honoring your beautiful self, Erzulliesta. You deserve it!

***

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Friday, November 3, 2017

PLUS SIZE FASHION: ERZULLIE INSPIRATION #2


A little sparkle and highlight never hurt anybody. In fact, it only turns everyone fiercer! Check out this Erzullie dress and blazer combo. perfect for those night outs with the girls.

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Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, November 2, 2017

PLUS SIZE POWER: WHY HAVE A RELATIONSHIP WITH AN ERZULLIESTA?



Erzulliestas are notorious with their careers as much as their love lives. They can choose to be single or not, depending on how they prefer it to be. People see the strength in their beauty, majesty in their power and wisdom in their wealth. It's definitely not an enigma why people are pulled towards them. But just in case these three details are not enough --- here are top 10 reasons why you should date an Erzulliesta.

#1 Erzulliestas are the type of women that want you, but don't need you.

For short, their only motive is to love and share the love that they have from within. And if you like the kind of love that is life and spirit changing, then you know that an Erzulliesta is for you. Her love is strong and can overpower almost anything.

The only catch though is that you have to earn it. Because from her side, she knows what her love can do, you just have to show her that your love can offer something as well.

#2 Erzulliestas can think and feel for themselves.

Gossip rarely affects an Erzulliesta. In fact, if she does receive gossip, she tries to verify first if it is true. She only acts when things are real and don't make up unnecessary drama to begin with.

After all, she already has challenges in other aspects of her life. She definitely does not have time to "make-up" more in a relationship that is already strong.

#3 Her girlfriends are also Erzulliestas

Powerful women attract powerful women. And with that in mind, you can be at ease knowing that she can protect yourself while you are around and her girlfriends won't be delving in sabotaging your relationship either.

They are well-balanced women with occasional slip-ups. Nonetheless, you know that she belongs in a healthy group of women who are only there to constantly remind your Erzulliesta of who she is.

#4 Erzulliestas do not mess around with people's hearts. 

So, don't be reckless with theirs. She will be clear with you what her intentions are from the start. And if you do not like those intentions, then you are always free to go.  (As much as she can too!)

#5 There is always something happening with her (in a good way).

Forever a fighter, an Erzulliesta is always determined to achieve her goals, live her life to the fullest and be unapologetic about her personal choices and preferences. To her, life is a great big adventure with ups, downs and mediocrity. The important part is that she is aware that it's happening!

She is her own woman and if you are up with that kind of exhilarating energy, then you will definitely enjoy an Erzulliesta's company. It's never boring with an empowered plus size woman around.

#6 An Erzulliesta already knows she is drop dead gorgeous.

So there is absolutely no need to constantly secure her daily and continuously about her looks and her body. But of course, if you can't stop yourself from showing your admiration --- why not? You might get plus points to her favor.

#7 An Erzulliesta is very secure about herself.

You saw a beautiful woman pass by? Most probably she saw it too. And if you haven't, she might even point it out to you. An Erzulliesta knows that there are a lot of gorgeous women just like her and even she can't help, but to stare at them in admiration.

She knows that just because you admire another woman of her beauty, does not mean that you admired her less. She knows that whether or not it's acknowledge --- she is as hot and as sexy as every other woman.

#8 An Erzulliesta understand that bodies change --- and that's good!

An Erzulliesta is always in it for the spirit and she knows that the package that it came in (your body) is a very unique wrapper. If you gained or lost weight, decided to change your body, an Erzulliesta won't mind. For her, as long as you are healthy and can handle what you are doing, then it's all good. She knows that that body is yours. You have more chances of losing an Erzulliesta because of disrespectful manners, than a changed body.

#9 An Erzulliesta knows boundaries. 

You can't really catch an Erzulliesta complaining about your time with your own set of friends. Just like you, an Erzulliesta also have other social obligations to fulfill. She will never reprimand you for having a life outside a relationship, as much as she also expects you not to do the same.

#10 An Erzulliesta is an optimist.

True to her warrior spirit, an Erzulliesta knows that it's always looking at the opportunities presented rather than crying about what was lost. And who wouldn't love to be around a person who has a great fighting spirit?

FYI, the point of view can be infectious too!

***
Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com