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Friday, November 29, 2013

PLUS SIZE FASHION: HOLIDAY 2013 CAMPAIGN 4 OF 4



To add fierceness to your Friday, here is the last photo of the Erzullie Holiday 2013 Collection campaign. The lovely and curvy Erzullie Icon and Plus Size Model, Loren Monares, is working it like a fierce Erzulliesta!

Keep it fierce, ladies!

Cheers!

Aries

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: NEW BREED/BREATH 5 0F 5



Well, the last week of Erzullie’s 3rd year Anniversary month has arrived and with that, we cap it with the fierce photo of Erzullie Icon and Plus Size Model, Audrey Lee, for the New Breed/Breath campaign.

Keep it fierce and fresh, Erzulliestas!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

Thursday, November 28, 2013

PLUS SIZE FASHION: 3 STYLE RULES THAT NO LONGER APPLY



Time to dust up on the updated fashion rules ladies! Here are 3 fashion/style rules that we think no longer apply for plus size ladies.

#1 Never wear stripes and prints



Reason: It makes you look bigger and that’s wrong.

Why it's outdated: There is nothing wrong with looking big.  

Fashion is about creating your own persona. We even see models nowadays wearing oversized everything and it looks chic. So what’s wrong with looking big? Nothing. So go on and use the stripes and prints! Yes, you can!

#2 Never wear skinny jeans/maxi pants



Reason: It's unflattering for curvy bodies

Why it's outdated: Skinny jeans can actually support your curves, making them look firm, while maxi pants can streamline anyone's look.

Think of how many styles you can wear right now if you just shut people off from your brain. You are free! As such, you can work the skinny jeans/maxi pants if you want to. All you need to do is to find the confidence to wear them and blend it with your personal style.

#3 The aim is to look slimmer/taller 



Reason: Looking slimmer/taller is beautiful/stylish.

Why it's outdated: Style is about looking like the best version of you.

Looking like you is the new trend! The definition of beauty is vast now, ladies. In fact, you will look stylish, if you dress to look like the best version of yourself.


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE STYLE: "PRINTS ON CANVASS"



Never underestimate the power of a great solid colored, simple silhouette garment. It can become a great canvass and foundation of a powerful outfit or the simplistic style for that coveted polished look.

This is what Erzulliesta Mitch is displaying in an ensemble we are now giving a title, “prints on canvass”. She used the basic brown maxi pants from Erzullie as the foundation of her beautiful printed top, bejeweled chain accessory and constructive clutch. Topping it off with a relaxed set of hair and neutral strap heels, and you got yourself an effortless and sophisticated chic style great for both formal and informal affairs!

So what are you waiting for? Get the perfect canvass item for yourself today. There are still a couple of basic brown maxi pants available online: http://erzullie.wix.com/shop

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

Wednesday, November 27, 2013

PLUS SIZE FASHION: ERZULLIE’S PRE-HOLIDAY 2013 IS SOLD OUT!



Last #ErzullieInRockwell event marked something momentous! The whole Erzullie Pre-Holiday 2013 collection just got sold out! Thank you, Erzulliestas! You ladies are the sexiest bombshells we know!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: (DESIGNER’S THOUGHTS) WHAT ERZULLIE’S 2014 YEAR WILL BE LIKE



#ErzullieGlobalPinoy was our last public bazaar for 2013, and now Berna and I are looking towards the year 2014. We know that there is still a month left before this blessing-filled year ends, but you know us, we like thinking about the future --- it’s exciting!

First of all, because of you ladies, our business has grown exponentially. With that, we are eternally grateful and we are now in the process of fixing our production schedule.

We plan that by the first half of 2014, we are already done with the production of all of the 2014 collections. And by the last half of that same year, we are finished with the 2015 collections.

On 2015, we plan to be finished with the 2016 collections, finally correcting our “fashion time clock”. With this move, you may be able to get all the 2014 collections by July 2014, making our “First Look” events more fiercely fashion forward!

Next, we are also focused on leveling up the quality of our clothes. We heard your feedbacks (thank you!) and we are working on it. We are doing what we can to be more knowledgeable about material quality and getting the best production people (with rightful salaries) to make sure that each item will last you more than a season.

Finally, we have a semi-good news. 2014 will be started with the Resort collection, instead of Corporate. This means that the value of the last collection (price-wise) stays for another year and we have more time to give you a better Corporate collection.

Hopefully, we do everything right and the outside factors get synced to it. Thank you again for continuous growing support for the brand. We hope to make Erzullie bigger and better to serve you ladies better!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE EVENT: #ERZULLIEGLOBALPINOY PHOTOS!



Greetings, Erzulliestas!

Here is another batch of event photos for you girls! We know that you some of you have already seen it on instagram (@erzullie_plussize) but here are more from the fabulous #ErzullieGlobalPinoy event!

Enjoy!

FIERCE PLUS SIZE FASHION LIKE SOLDIERS WAITING TO SERVE THEIR ERZULLIESTAS

PERSONAL SHOPPER, MONICA REYES, LOOKING GRUNGE FIERCE IN THIS OUTFIT (SHE'S ALSO RUNNING FOR TNEI2013)

ERZULLIE DESIGNER, BERNA CUEVAS, WEARING THIS SOLD OUT ERZULLIE LEOPARD PRINT TOP

ERZULLIE DESIGNER, ARIES DE GUZMAN, WEARING THE CORPORATE 2013 BLAZER

PERSONAL SHOPPER, MONICA REYES, STYLING AN ERZULLIESTA

HAPPY ERZULLIESTA SERVED! BEAUTIFUL LADIES!

SHOPPING ERZULLIESTA

ERZULLIE DESIGNER, BERNA CUEVAS, WEARING THE SOLD OUT STRIPE TOP OF THE PRE-HOLIDAY 2013 COLLECTION (DAY 2)

PERSONAL SHOPPER, APPLE PUEBLO, TRUE HIPPIE STYLE

ERZULLIE DESIGNER, ARIES DE GUZMAN, WEARING THE PRE-HOLIDAY 2013 CROPPED TOP AND CORPORATE 2013 PANTS

FLOW ACCESSORIES

MAUDE

MAARTE

LITTLE LULI

MANO

SIMONE'S CLOSET


Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop
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Tuesday, November 26, 2013

PLUS SIZE FASHION: THE ERZULLIESTA NOVEMBER 2013 (4)



Another fierce week just ended. What happened with Erzullie? Check it out! (For the past issue: The Erzulliesta November 2013 (3) )

#1 Monday Mantra: “I am the definition of Fierce Curves.”

#2 We ask: “have you forgiven yourself, lately?”

#3 It’s #ErzullieGlobalPinoy week and we have invited you girls to shop on the pop shop itself or follow the event via instagram (@erzullie_plussize)

#4 This black peplum dress was up for grabs, but it got sold out already.

#5 In celebration of your fierceness, we list the Top 5 fierce lines Erzulliestas have said in our Pop Shop

#6 We give you tips on 3 ways to do a fashion cleanse

#7 Erzullie Icon and Plus Size Model, Loren Monares, shares her thoughts about the importance of plus size models’ visibility in the fashion industry. You can also check out her fierceness in this Holiday 2013 campaign, as well as Erzullie Icon and Plus Size Model, Kat Lopez for the New Breed/Breath campaign!

#8 Erzullie Icon and Plus Size Model, Audrey Lee, also shares her thoughts on the power of Filipina Plus Size Models in the fashion industry


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE OPINION: WHY DO WE WANT TO LOOK LIKE CELEBRITIES?



I thought that this generation’s mantra is about individualism. Why do we still want to copy what celebrities look like?

There are a lot of articles out there about how to copy celebrity styles and people undergoing surgery just to look like them. Although I got nothing against that (to each their own, I always say), it just got me to thinking how ironic it is that we are all shouting about standing out and looking different, yet we crave other people’s style like it was god-touched.

To myself, I was thinking  --- am I missing something here?

But before I go on further, I reflected if I am also doing the same. I guess my obsession with celebrities would be more of their lives (I know it’s bad, but that’s me). With regards to style, to be honest, I would rather go to fashion websites with actual journalism.

With that out of the way, why then are some people want to look like celebrities? You see a celebrity perfectly dressed and it turns heads, which means that it’s worthy of other people’s time.

In a world where hyper connection is present, but attention is sparse, that kind of power is definitely desirable. But above all, I think that this is what people want to feel --- they are worth someone’s time. And the secret to that is what celebrities are subtly projecting --- the best version of their self.

So should you copy a celebrity, go deeper than the “cover” and grab the wisdom instead --- be the best version of yourself all the time, like you are about to work the red carpet. The saying is true: “the world is your runway” and the spotlight is on you.


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE POWER: “I AM THE EMPOWERED PLUS SIZE WOMAN.”



Erzulliestas! It’s the last week of this fantastic 3rd year anniversary month of the brand and to celebrate, we are ending it with a very powerful mantra:

“I am the empowered plus size woman.”

Simply because you, Erzulliestas, are the epitome of it. Your sheer will, power, poise and grace is enough to fill a whole room and even overwhelm any obstacle.

Keep the fierce, ladies!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE EVENT: #ERZULLIEINROCKWELL PHOTOS



Hello, Erzulliestas!

We know that it’s long overdue but well, better late than never, as Erzulliesta Abi of Belated Bloomer blog, would always say!

Here are the photos of the #ErzullieInRockwell event. Again, we would like to thank all of the Erzulliestas that went there and shopped like a boss! You ladies are amazing! 

As you can also see, we have found other brands that were in the event. From the first photo to the last, here are the brands: Erzullie, Charlie, Lola, Maxara & Sofia, Laia, Rolu, Abby Jocson, La Joyas and Piesa. 

ERZULLIE DESIGNER, BERNA CUEVAS, READY TO SERVE!

ERZULLIE HOLIDAY 2013 COLLECTION

ERZULLIE FIERCE PLUS SIZE FASHION

THE SHOPPING CROWD

BELT BY CHARLIE

BRACELET BY LOLA ACCESSORIES

GOLD DESK ORGANIZER/GIFT SUGGESTION BY MAXARA & SOFIA

A FASCINATING BIB NECKLACE BY LAIA ACCESSORIES

PENNY LOAFERS BY ROLU

BELT BY ABBY JOCSON

NECKLACES BY LA JOYAS

ACCESSORY BY PIESA


Google their names, ladies! I think you'll love 'em!

Cheers!


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE EVENT: THANK YOU! #ERZULLIEGLOBALPINOY



Hello, Erzulliestas!

Well the last public bazaar of our 2013 year is over and we would like to thank all of the Erzulliestas that went to the bazaar and shopped like a boss at the #ErzullieGlobalPinoy event!

You ladies are amazing and we love you!

More power and fierceness for you!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

Sunday, November 24, 2013

PLUS SIZE EVENT: LAST DAY OF #ERZULLIEGLOBALPINOY!




It’s the last day of this fantastic social event, ladies!

Shop for your fierce plus size fashion at the Global Pinoy Bazaar, Rockwell Tent, Powerplant Mall, Makati City, today! The event is from November 23-24, 2013 (Saturday-Sunday; 10am-10pm). http://ow.ly/qZljC

We would like to thank all of the wonderful girls that went yesterday and also advance gratitude to the ones who are going today too! For the Erzulliestas who wants to catch all the fierce shopping experience online, follow us in instagram (@erzullie_plussize).

See you there, ladies!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

Saturday, November 23, 2013

PLUS SIZE EVENT: #ERZULLIEGLOBALPINOY TODAY!



DAY 1 of Erzullie in Global Pinoy Bazaar, Rockwell Tent, Powerplant Mall, Makati City! This shopping social is happening from November 23-24, 2013 (Saturday-Sunday; 10am-10pm). http://ow.ly/qZljC

See you there ladies! On duty today is personal shopper, Monica Reyes, and of course, you can catch all the action via our instagram account (@erzullie_plussize).

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to creating limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

Friday, November 22, 2013

PLUS SIZE MODEL: AUDREY LEE AND THE POWER OF FILIPINA PLUS SIZE MODELS



#1 What do you think of the current plus size modeling industry?

Based on my own experience, the work available for us is still limited to plus size fashion and food. Even on fashion, it is only now that designers are exploring possibilities. There are limited high fashion exposures and many would portray the plus size people are plain or the butt of jokes, both in print and commercial.

To add, Filipina Plus Size models are not yet being given the same exposures and work as those who are currently working in the US and Europe.

#2 Despite this observation, what do you think are the advantages of being a Filipina Plus Size model?



Filipinas are very versatile in terms of look. A change in hairstyle and hair color, makes them look like a whole new different person. In addition, we, Filipinas, are very good chameleons. Just be given an instruction on what to internalize, already makes them the character they need to be at the moment.



Previously, plus size models only model for clothes, and would only be seen covered and commercial looking. Now we try to do fierce, and try to do the same pegs as regular models would have.



#3 What do you think Filipina Plus Size Models need to do in order to change the “game” as they say?



It means breaking stereotypes. We have to carry the message that “Plus Size” does not mean sedentary. It means accepting the self regardless of size and shape. I hope that it is seen in my works, that being plus size means that I am also capable of doing the same things like those who are considered to be regular size.

For me, “plus” is simply more.  In my case, I am a plus size model so I am sexier, more fierce, more beautiful. Simply just more of everything. As such, be the best you. Never stop learning. Perfect yourself (self-mastery).


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to creating limited designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop