Saturday, April 20, 2013
PLUS SIZE FASHION: THOUGHTS BEFORE THE ERZULLIE FIRST LOOK RESORT 2013 EVENT
In a few hours, we will be meeting up with Erzulliestas for the Erzullie First Look: Resort 2013 event. We have been doing this for a year now, but each and every time, Erzulliesta events like this happen, I will be honest, I have butterflies in my stomach, specifically when I am the one responsible for a collection.
This Resort 2013, I am responsible for all of the designs. I will be presenting later and there are a lot of news to share, events to invite our Erzulliestas too and of course, the whole shopping/bonding experience that our sisters in fashion is about to do later. In my heart and mind, I am a little nervous because I am wondering if I got what the Erzulliestas wanted "right".
Last year's Resort 2012 first look (the first ever, first look) was a huge success indeed, but of course, I always go around asking them what would they want to see on the next Resort collection or what they think is lacking in the collection this year. I remembered that they are requested "more color" for the collection. So this year Resort 2013, I made sure that I have prioritized that somehow. It still has the toned down and grounded hues but the Erzulliestas are my boss. Color is their request and so, I must incorporate that this year as well.
Hopefully, later, they love the collection. I actually dedicate it to all the Erzulliestas that knows how to treat themselves right after a hard day at work, whether it's a planned luxurious vacation in the Saharan desert or just their preferred alone time at home curled up with book and drinking their favorite beverage.
Crosses fingers. Let's do this!
ERZULLIE FIRST LOOK: RESORT 2013!
See you later, girls!
Aries
PLUS SIZE FASHION: ERZULLIE FIRST LOOK RESORT 2013 TODAY!
Just a few hours more before the private and exclusive launching of the Erzullie Resort 2013 collection. We are very grateful for all of the Erzulliestas and their guests that have reserved their slots and will be going to the event later!
See you later, Erzulliestas and remember to dress: "Erzulliesta Fierce" later!
Cheers!
Aries
Friday, April 19, 2013
PLUS SIZE FASHION: ERZULLIE FIRST LOOK: RESORT 2013 TOMORROW!
This is it Erzulliesta! Tomorrow is the private viewing of the Resort 2013. We are very excited to see you girls! It will be filled with shopping and socialization. Also, we will be making important announcements there as well and we hope that you girls will be happy with it.
Anyway, before we go any further with the Resort 2013, here is a little 'throwback' a whole new word that I have learned recently. Haha. A little Resort 2012 special!
Resort 2012 Erzullie Icons were Jhaki David, Karen Diokno, Loren Monares and Andrea Ventosa. In the history of Erzullie this was the first official 4 Erzullie Icon shoot that we have. It's also the first time that we had more new icons than recurring ones.
The Resort 2012 was more focused on the colors and sheer. So we incorporated these trends to the collection. The best seller was the maxi pants that got sold out in the public launching and for the first time, it no longer was able to reach our outlets.
I must admit, if I look back at that time, my collection was a bit all over the place. I was still developing my footing with regards to being a designer. Looking at the current collection now though, I think that it kinda makes more sense than before. Haha.
Anyway, here is the last collection for your viewing pleasure for the last time before we launch the Erzullie Resort 2013 collection tomorrow:
Cheers!
Aries
PLUS SIZE LIFE: ERZULLIESTAS' EYES
"They say that the eyes are the windows of the soul. If you look into the eyes of an Erzulliesta, it will only show one thing. I am fierce!"
Have an amazing fierce Friday, Erzulliesta!
Tomorrow is the big Erzullie First Look: Resort 2013! To all the Erzulliestas and their guests that have a slot, see you there!
Cheers!
Aries
PLUS SIZE LIFE: A LITTLE POSITIVE PUSH
For all the Erzulliestas that feel a little 'stuck' with their life or just themselves, if you feel a little angry for all the bad decisions that you have made and you can't seem to move on, here is a little positive push.
Super hugs!
It's going to be okay. It's going to be better.
Cheers!
Aries
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