The 3rd year anniversary editorial was named “New Breed/Breath” because it is our vow as a fashion line to be the new generation of plus size fashion here in the Philippines.
For us, gone are the days that plus size fashion here in Philippines just sat quietly in one corner being bought just because women had no other choice size-wise. Erzullie aims to provide a whole new level of option for the plus size women who are innately fierce and wants garments that reflected that.
In 3 years of the brand’s operation, we have seen our Erzulliestas evolve from someone that just broke out from the plus size fashion norm and shocked society to a woman whose power she exercises greatly even with just a faint smile or a gentle wave of her fingers. She has become the new plus size woman --- the new breed and breath of our plus size community.
We are fierce plus size women and we no longer need anyone to tell us that. But a new challenge emerges --- we must now learn to live it. It’s now time to live like the fierce plus size women we claim we are!
That is why, our 3rd year anniversary looks futuristic because we believe that this is the future of Philippine plus size fashion --- more refined, high end and fresh new faces (Erzullie Icon and Plus Size Models, Audrey Lee and Kat Lopez) popping up.
Happy 3rd year ladies! Not only are we celebrating the brand’s birthday but also our victory as fierce plus size women! For now, after 3 years of fighting for our right to have a place in society, we are now finally recognized --- we are the new breed/breath of the Philippine plus size society.
LET’S DO THIS.
Cheers!
Aries
Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing demi-couture styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop
