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Monday, January 11, 2016

PLUS SIZE DESIGNER: THE DARK AND LIGHT SIDE OF THE PLUS SIZE FASHION INDUSTRY



I think this was the point when I was about to cry during the interview. Entrep TV asked us about how and why we started Erzullie​ and I don't know but my emotions just gave.

I cried because I remembered all the hardships that we went through and the major events that shaped us and the brand. It showed me how much I really love Erzullie and how long I have been losing my mind doing this (haha).

Being an entrepreneur, a designer --- a plus size designer, can really kick your spirit and ass to the ground. It makes you bleed, happy, crazy and wise all at the same time. You get punched, used and stabbed in all places of your body (internal and external, metaphorical and not). Tougher part is that you have to act like you are still okay because being optimistic about the present and future is all that you can do, until you have finally materialized your goal.

But what kept us alive for all these years are the women and people that helped and supported us along the way --- our Erzulliestas --- all of them... from the Icons, Team and Customers. You girls are the balm that healed all of my injuries and scars so that I can do this until my last breath.

So thank you, Erzulliestas. I would literally not be alive if it wasn't for you.

Cheers!



Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com