Just some things that happened this 2013 year that gloriously shaped 
Erzullie to its upwards direction.
#1 Erzullie’s Secret Sale (Up to 70% off!) last January. It was the first and only time that we went that far in discount. New 
Erzullie Icons were crowned --- 
Audrey Lee and Kat Lopez.
#2 February was the month where 
Erzulliesta Timmy Mariano went on board as an 
intern and revolutionized the content of the blogs. The first post for 
plus size opinion was done too: 
“Are you brave enough?”
#3 The 
first issue of The 
Erzulliesta was launched in March 2013, as well as the first ever 
Corporate 2013 collection.
#4 April was the birth month of the first 
Erzulliesta mantra --- “I am confident with my curves.”
#5 By May, we started making style inspirations called, “Wednesday Wear”. First theme was: 
“Graphic Flow”. Our 
first solo Pop Shop also happened this month.
#6 Probably the most memorable event in June was the 
“Fierce+Flaunt” event, where we partnered with 
plus size brand Chubbly. The union of all the fashionable 
plus size Filipinas was positively exhilarating!
#7 July marked the change in 
Erzullie as we have launched our first ever 
demi-couture plus size collection via the 
Pre-Holiday season. 
Erzulliestas loved it so much it got sold out even before the year was out!
#8 August was the month was started posting 
“Saturday Styles”, wherein we feature 
Erzulliestas wearing 
Erzullie. We also joined 
instagram (@erzullie_plussize) that month.
#9 We launched the column “Thursday tips” on September and the first post was 
“3 not-so-good shopping habits”. Since it was also a globally declared, 
fashion month, we celebrated it with 
“The Fashion Feast event”. It was also the month wherein we shared the first ever 
Erzulliesta’s story about 
“surviving fashion debt/death”.
#10 Last October, we had our first try opening a pop shop in Alabang. You 
Erzulliestas, of course, made it successful! We also privately launched our Holiday 2013 collection.
#11 November --- Anniversary month! What can we say? 
New Breed/Breath and the 
Holiday 2013 collection reigns supreme!
#12 December was rocking as international 
plus size blogger, 
Garner Style, 
shared a photo of 
Erzullie’s interview of 
Erzullie Icon and 
Plus Size Model, 
Audrey Lee, on her facebook page. We also gave you girls a sneak peek about the 
2014 collections.
These are just some of the memories and experiences that made 
Erzullie and our lives as designers better. Thank you, 
Erzulliestas for the constant business!
Cheers!
Aries
Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop