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Wednesday, January 13, 2016

PLUS SIZE MODEL: #TNEI2016 UPDATE (BATCH 1 OF 4)



Are you The Next Erzullie Icon (#TNEI2016)? We asked this question just a few days ago and so far, around 648 Erzulliestas have responded. Thank you so much for this overwhelming response. Now remember for this batch, the cut-off for the forms is on January 23, 2016.

Want to apply? Click the button below:



May the fierce be with you.

Cheers!

Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE DESIGNER: WHY DO WE ALWAYS LOOK FOR TROUBLE?



It's a classic thing to happen inside of me. Recently, things have been going very well with Erzullie. I had a collaboration with Q-York and after that a heartfelt interview with Entrep TV. After doing all the aftermaths --- post press and clean up --- I have decided to go to BGC to at least have a change of scenery.

I have been in Eastwood too long. I need some Taguig air.

I went there and looked through my usual section. Out of my curiousity, I saw this book about Chinese horoscopes. These things have not always been kind to me. Last 2014, it didn't exactly paint my year right. So for 2015, I have decided to forgo that and just get lost my own way. 2015 was cruel and hilarious to me. So whether or not I have read anything bad, I felt like crap anyway.

So, as that year 2015 was about to end. I wanted to own my 2016. I don't know what happened to me but for the first time in the long time, I felt great. It felt like I can actually have a great year. So, with all my positivity, I opened that Chinese horoscope again ---just to confirm this great feeling. I looked at mine and saw a disturbing news about a specific month due to a specific start that fell on that gauge.

I felt down.

I felt worried.

I felt --- "World! Why me?"

It was at that point that I thought to myself, if I didn't go and open that book, I think I would have stayed on may positive path and would go on just fine. But this disturbed me,, why do we always look for trouble or something that might go wrong, when everything around us is totally fine?

I was thinking, maybe we want to be ready. Maybe we also just want to validate what we are feeling. Or maybe we just really can't believe it that for the first time in a very long time, everything is fine. We look for the things that are about to ruin it because that is the only thing we can count on.

Now isn't that a nightmare?

Just a thought.

No cheers here.


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

Tuesday, January 12, 2016

PLUS SIZE STYLE: 3 OCCASIONAL THINGS FOR A STYLE REVIVAL



No need to buy new things for the new year, Erzulliesta! Learn to shop in your closet for an instant style revival!



#1 THAT EXPENSIVE BLAZER (OR ANY PIECES OF FASHION ITEM) YOU NEVER WORE

I am guilty of this. I have this white Mango blazer in my closet that I bought and swore that I will only wear it for special occasions. When I bought it 2 years ago, I only wore it once for an important job interview. I didn’t get the job, but hey! I found a great occasion.

But that’s not the lesson here. Time to wear that expensive item and let it pay itself by usage.



#2 THAT COCKTAIL DRESS YOU ONLY WORE ONCE

There are now many ways for you to downplay a cocktail dress for daily casual use. Adding a denim jacket/blazer or basic flats can do that for you. Minimize the accessories or partner it with your daily bag will also do the trick.



#3 THAT SPECIAL SET OF JEWELRY

Anything basic, paired with a special set of jewelry (faux or not) instantly gives it an “expensive” lift. So start wearing it every now and then for a sudden style surprise.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com



Monday, January 11, 2016

PLUS SIZE DESIGNER: THE DARK AND LIGHT SIDE OF THE PLUS SIZE FASHION INDUSTRY



I think this was the point when I was about to cry during the interview. Entrep TV asked us about how and why we started Erzullie​ and I don't know but my emotions just gave.

I cried because I remembered all the hardships that we went through and the major events that shaped us and the brand. It showed me how much I really love Erzullie and how long I have been losing my mind doing this (haha).

Being an entrepreneur, a designer --- a plus size designer, can really kick your spirit and ass to the ground. It makes you bleed, happy, crazy and wise all at the same time. You get punched, used and stabbed in all places of your body (internal and external, metaphorical and not). Tougher part is that you have to act like you are still okay because being optimistic about the present and future is all that you can do, until you have finally materialized your goal.

But what kept us alive for all these years are the women and people that helped and supported us along the way --- our Erzulliestas --- all of them... from the Icons, Team and Customers. You girls are the balm that healed all of my injuries and scars so that I can do this until my last breath.

So thank you, Erzulliestas. I would literally not be alive if it wasn't for you.

Cheers!



Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE NEWS: ERZULLIE IN ENTREPTV BTS



Erzullie fierce plus size fashion had an interview with Entrep TV last January 10, 2016. Erzullie designers and owners, Berna Cuevas and Aries De Guzman were asked about the origins of the brand and as well as to whom do they owe their success. Of course, this would not be complete with Erzullie Icons Loren Monares, Kat Lopez and Audrey Lee, along with fellow Erzulliesta, Carol Perla.

Check out the behind the scene photos!

ERZULLIE AND ENTREPTV TEAM PREPARING FOR THE INTERVIEW

ENTREP TV GETTING THE ANGLE RIGHT

FIRST UP IS ERZULLIE DESIGNER AND CO-OWNER, ARIES DE GUZMAN
NEXT IS ERZULLIE DESIGNER AND CO-OWNER, BERNA CUEVAS

ERZULLIE DESIGNERS AND OWNERS, BERNA CUEVAS AND ARIES DE GUZMAN, GETTING THEIR CAMERA SKILLS ON

ERZULLIE ICON LOREN MONARES WORKING THE CAMERA


ERZULLIE ICON KAT LOPEZ WORKING IT


Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com