CURVES DOCUMENTARY MAKING WAVES, GET'S NOTICED BY INTERNATIONAL BLOG

MARCH 31, 2011
2:29 PM

Earlier this morning, I was looking
around google and noticed that the documentary, Curves (a documentary about plus size women made by fabulous St. Scholastica Women. I participated as a representative of Erzullie), was making waves in the internet. Aside from the fabulous "The Plump Pinay", it has also been noticed by one of the submissions in F*CKYEAHCHUBBYGIRLS blog, one of which is the line given by me. I am absolutely surprised and happy to know that the documentary is inspiring more plus size women out there!


photo from: http://fuckyeahchubbygirls.tumblr.com/post/4189745334/your-body-is-not-suppose-to-look-like-everybody

Yey for CURVES DOCUMENTARY!

To quote:

“Your body is not suppose to look like everybody elses, it’s suppose to look like you. So you should learn to love it not because it’s the only thing you’re stuck with but because it is YOU. Your body is the greatest instrument you will ever have. It allows you to write, to dance, to touch, to feel. It deserves to be loved and to only love yourself, you’ll feel better.” -Raisa De Guzman. I’ve watched this documentary in Youtube and this curvy girl said those words. I thought to myself that I will always think of those words to remember that my body (and for all you curvy girl’s body too) is unique! :)

http://curvygirllovesfashion.tumblr.com

see the full article here: http://fuckyeahchubbygirls.tumblr.com/post/4189745334/your-body-is-not-suppose-to-look-like-everybody

Cheers!

Aries De Guzman

A BACKSTAGE STORY: THANK YOU! ^^ ♥♥♥

MARCH 31, 2011
10:52 AM

Today, Erzullie feels so blessed as it seems like we are gaining tremendous amount of support from another store! ^^ BACKSTAGE STORE, SERENDRA.

Thank you very much for all the women that supported, supports or will be supporting us there! ^^ Thank you to all those who bought, buying and will be buying! (lol I know! Weird sentence construction!!! but what can I do??? I love thanking in all the known timelines! Hahaha!)

I would also like to thank Mr. Stanley Balonan who allowed us to be part of the fantastic store in Serendra. Thank you very much also to all the promodizers/store managers there! ^^ They are always very accommodating and ready to help us with the needs of the brand!

Thank you!!!

Cheers!

Aries De Guzman

ERZULLIE OPENS IN ROCKWELL ON APRIL 1, 2011!

MARCH 30, 2011
10:38 AM

YOUR FIERCE PLUS SIZE FASHION LINE WILL BE AVAILABLE IN ROCKWELL ON APRIL 1, 2011!!!

photo from: http://code-limited.com

AND THIS IS NOT A JOKE! ^^

Thank you to all those who are supporting the fashion line. Super hugs!

Cheers!

Aries De Guzman
Co-Co

ERZULLIE'S GRATITUDE NOTE: CINDERELLA, GLORIETTA 3 BRANCH

MARCH 29, 2011
2:46 PM

TO OUR DEAR ERZULLIE GIRLS!!!



Thank you very much for the wonderful and overwhelming support that you girls have been showing in our Cinderella, Glorietta 3 branch. We appreciate those who bought, is buying and will be buying from that branch! ^^

Keep it coming because we love to serve your needs!

I have also received word from our promodizers that there are also some recurring customers (thank you! ^^ you know who you guys are!) We really appreciate it! ^^

You girls are fabulous and thank you, again for supporting the line, we will always be there because of your purchases! ^^

Cheers!

Aries De Guzman

ERZULLIE IS EDITOR'S PICK IN STYLEBIBLE.PH! (SUPER THANK YOU!!!)

MARCH 27, 2011
1:20 PM


Apologies for the blog flood but I just can't contain the happiness that I am feeling right now. First, we have been worn by our favorite celebrity, Danah Gutierrez (yes Danah, for me you are a celebrity because everytime I read your blog, I CELEBRATE hahahahaha).

photo from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggHg_vI3EJXEXZ7j3zf0gn_vQmYHHVUEeX8eG5hHIo_eoZTnRMFLjxC4MYifXTqzaoOTr_p-Kt7FpIz2Cr7RtPCtliFSil8P5RLDuTXN9823MOgXQSuhvojimrQirwn-R09x5qjud7uzRF/s1600/200170_10150169160413554_549003553_8176790_4259503_n.jpg

NEXT, we have been notified that we have actually been picked by the great STYLEBIBLE.PH as part of their EDITOR'S PICK!!!



Plus size women rejoice!!! We are the first plus size line to be featured in the Editor's Pick of StyleBible.ph

We would like to thank, again (neverending), The Plump Pinay for wearing our clothes and also notifying us of this one!

We would also like to thank StyleBible.Ph because you guys have always been very supportive of our cause and allowing us to be part of StyleBible.Ph

Cheers!

Aries De Guzman
Co-Co

WATCH OUT FOR THESE GIRLS!!! ♥♥♥

MARCH 22, 2011
2:59 PM

You know that you are in the zone of fierceness when you see them!!!

Yesterday, I had a meeting with Cinderella and they have decided to approve the following tarpaulins!!! ♥♥♥

Thank you very much! Cinderella!

Cheers!

Erzullie

ERZULLIE IN SOFA RETAIL LAB??? ♥♥♥

MARCH 19, 2011
8:52 AM

Get ready for fierce curves in...

photo by code-limited.com

Great news Erzullie Girls!!!

We are currently in the process of having Erzullie in SOFA Retail Lab, hopefully by April 2011. ^^ We are very excited as we have been really looking forward in servicing our fabulous ladies in Rockwell. ^^

Super Hugs and Cheers!

TODAY IS DIVISORIA DAY! ♥♥♥

March 17, 2011
6:47 am

Today is Divisoria day! We are doing to be expanding a little bit more in Cinderella. So many clothes, so little number of hangers. We really need them!

Here is to hoping and praying that there is one out there!

Cheers!

Aries De Guzman
Co-Co

YOU BETTER SIT DOWN FOR THIS... COULD IT BE??? ♥♥♥

MARCH 16, 2011
6:54 PM

Okay ladies... hold on to your seats for this one okay? Last month (we think) we have been interviewed by Illustrado Magazine. We have been waiting for this super ULTRA SEXY edition and it has come out right now! ^^



to get a clearer view of the magazine cover, visit:

http://www.facebook.com/photo.php?fbid=10150422659830051&set=pu.112194000050&theater#!/pages/Illustrado-Magazine/112194000050

I must admit, I need to fully see it first before I go wild about this!!!!!!!!! ^^ hehehehe In the words of Will.I.Am "I can't believe it... it's so amazing!" (from the song, Check it out with Nicki Minaj)

Cheers!

Aries De Guzman
Co-Co

OMG! ANOTHER ERZULLIE FIRST!!! ♥♥♥ ERZULLIE IN BUSINESS INSIGHT!

MARCH 16, 2011
6:19 PM

We would like to thank Ms. Cacay Moras for allowing us to be presented by Fabric Group Philippines. Because of her, we have been featured in Business Insight today! March 16, 2011. Check out the lifestyle section!


read more here! ^^ http://www.malaya.com.ph/mar16/livcacay.html#

Thank you to my Erzullie Icons that night:

Jaye Querubin
Paola Deleoz
Katrina Catapia
Aisheryl Artates
Vanessa Alariao
Laudale Zabala

My Erzullie Beauty Team!

Acie Miranda
Jopee Genato

and also to my friendly Press team!

FBTL Manila
Manila Street Style
New Order
Business Insight

Photos by:

Norman Lleses

Cheers!

Aries De Guzman
Co-Co

ERZULLIE ICONS IN FBTL MANILA! ^^

March 16, 2011

9:39 AM

We would like to encourage you girls to visit FBTL Manila today!

http://fbtlmanila.tumblr.com/

Ms. Daphne is featuring Erzullie Icons and we are oh so proud! ^^

Cheers!

Aries De Guzman

Co-Co

ERZULLIE LEGGINGS ON SALE!

MARCH 15, 2011
11:34 AM

HI GIRLS!

Just wanted to say that we are having some items on sale! (In celebration of Women's Month)

ALL OF THEM ARE NOW JUST Php 300.00!

order now! ^^ http://erzullie.multiply.com/photos/album/11#

Check it out!

Aries De Guzman
Co-Co

SNEAK PEAK! ERZULLIE GC's

MARCH 15, 2011
11:14 AM

Hello Erzullie Girls!

As you all may know, Erzullie will have their first contest in collaboration with Kikay Exchange. In preparation... here is a sneak peak of a (possible) prize!!!



Again, the above is just a sample! ^^ If this is successful, we are definitely going to do it again! ^^

Cheers!

Aries De Guzman
Co-Co

ERZULLIE JOINS TUMBLR!!!

MARCH 15, 2011

7:59 AM

YOUR FAVORITE MODERATE TO HIGH FASHION PLUS SIZE LINE JUST JOINED TUMBLR!

http://erzullie.tumblr.com/

We love social networks and finally, we have joined this one!

More news! More Fashion! More you!

Cheers!

Aries De Guzman

Co-Co

ERZULLIE RELEASES NEW DESIGN!!!

MARCH 15, 2011
7:53 AM

Erzullie will be delivering a new style in Cinderella, Glorietta 3 by today. Check it out because of it's "short" supply??? (A little hint right there for you).

Cheers!

Aries De Guzman

GRATITUDE NOTE! ^^

MARCH 14, 2011
12:07 PM

We would like to thank everyone who has been buying from our store in Cinderella, Glorietta 3, Makati City. It is because of your love and support that keeps this business going.

We would also like to thank the people who believed and supported us in our endeavor and those who are also continuously helping us along the way.

We would also like to thank for the upcoming support of future customers as well. ^^ If everything goes well for Glorietta 3 --- HELLO ALABANG! ^^

I would also would like to thank our employees in Cinderella for helping us with our cause by assisting the customers and notifying them of our presence inside the store.

You girls are a real blessing.

Hehehehehe.

Cheers!

Aries De Guzman
Co-Co

ERZULLIE CONTEST UPDATE!

MARCH 13, 2011
11:48 AM

Last night we have received word from Kikay Exchange that we will be having hte contest the week after the next. We will update you as soon as the link isup. ^^

More contest updates soon!

Cheers!

Aries De Guzman
Co-Co

A POSSIBLE CONTEST? ERZULLIE WORKS WITH KIKAY EXCHANGE

MARCH 12, 2011
9:26 PM

Well, it started with me posting some of the proposed tarpaulin for Cinderella. So far, the people are really supportive of the fabulous Icons that we have and I would really like to thank all of you for liking the photos! ^^ I really appreciate it.

Well currently, we are working with the top fashion blog, Kikay Exchange for a contest. Of course, we are still ironing things out. We are just waiting for their confirmation. ^^

We would like to thank Kikay Exchange for helping us spread the word about our cause for plus size women!

http://kikay.exchange.ph/

Cheers!

Aries De Guzman
Co-Co

ERZULLIE DESIGNER IN "CURVES" DOCUMENTARY

March 11, 2011
4:24 pm

We have always been supportive of anything positive about plus size women. That is why, when we are given an opportunity to be interviewed for a documentary about PLUS SIZE WOMEN, we did not hesitate!

The result is fabulous! The documentary's title is "Curves" by Sharina Salam, Monica Reyes and Princess Tan.

Thank you very much!

to view the video... http://www.youtube.com/watch?v=H5U2Yx3EAOQ



Cheers!

Aries De Guzman

FEATURE! ERZULLIE IN CODE-LIMITED.COM

MARCH 8, 2011
9:46 AM

We would like to thank code-limited.com for spreading the word about our opening in

Cinderella, 2nd floor, Glorietta 3 last March 01, 2011.

check it out! http://code-limited.blogspot.com/2011/03/erzullie-at-cinderella.html



CHEERS!

Aries De Guzman
Co-Co

LET'S HONOR WOMEN'S DAY! ♥♥♥

MARCH 8, 2011
12:19 PM

Today is Women's Day. I would like to send out some love to all the women, specifically to my extra sexy ones.

I actually want to share my thoughts too about women's day.

For me, it's wonderful that someone came up with this idea because as women, there is so much to celebrate for! Sure there are the usual issues but we are WOMEN and issues are nothing to stop us celebrating ourselves!

Top reasons why I love being a woman:

1. We have a way of showing and hiding power, that men have a hard time to decipher.

We cry when we are happy. We smile when everything is going bad. We are soft, yet in the sensing of urgency, we can definitely kick as hard as a horse! We impose power with grace. We dress gallantly within a budget. We understand but be firm for our own beliefs.

2. We can multitask like there is no tomorrow and we do it well.

Even if you are single, you are still going to juggle: career, friends, family, society and time for yourself.

If you are taken, you are going to balance: love, career, friends, family (if your married, sometimes both your nucleus family and your immediate), society and yourself.

Sometimes I find it fascinating, how do we all do it in one day?

3. We can wear anything we want.

You have to admit, we have more fashion options than men. Thus, more ways to express one's self. It also means that society is open to the fact that one moment is indeed different for another... it's because we are all unique.

Cheers!

Aries De Guzman

VOTE FOR YOUR FAVORITE ERZULLIE ICON! ^^ ♥♥♥

MARCH 04, 2011
3:16 PM

CINDERELLA has been such a nice fashion house for us. The experience is really unique. I have found myself bursting with ideas and learning new things each and every day. They have directed me to my real passion. ^^

As such, we are actually proposing to have a tarpaulin placed inside the Cinderella, Northmall. ^^ The size is just enough for plus size women to notice that there is a spot there for them.

AGAIN... this is just in a proposal stage. ^^ Cinderella has the last say on whether or not this tarpauline is a go! ^^

So, in our facebook page, I just need your love opinions. ^^ Tell me which one you love. ^^

So far, we have 4 Erzullie Icons:

Berna Cuevas: http://www.facebook.com/photo.php?fbid=186207768088121&set=a.156070214435210.24953.133925039983061&ref=nf



Katrina Catapia: http://www.facebook.com/photo.php?fbid=186201538088744&set=a.156070214435210.24953.133925039983061&ref=nf



Kristel Ocampo: http://www.facebook.com/photo.php?fbid=186201208088777&set=a.156070214435210.24953.133925039983061&ref=nf




Jaye Querubin: http://www.facebook.com/photo.php?fbid=186204538088444&set=a.156070214435210.24953.133925039983061&ref=nf



Remember, it's just for fun guys ayt? No prizes, whatsoever. ^^ Just some fun and love. hehehehe.

So, like the ones that you like. ^^ Share some love and love it! ^^

Cheers!

Aries De Guzman

ERZULLIE CAREERS: HIRING! FASHION ASSISTANT

ERZULLIE IS LOOKING FOR A

FASHION ASSISTANT

3-4 days of work; flexible time

Php 4,500/month

• female
• 18-25 years old
  
• must love fashion and respect plus size women
• Independent and hardworking
  
• must live in Cainta area and knows how to commute to Taytay, Pasig and around the metro
  
• have a background/interest in marketing, fashion, public relations, entrepreneurship, business administration, operations and other business related courses
• can assist in photoshoots, fashion shows
• can manage/assist/sell in a bazaar
• can manage/assist in fashion production,
  
• can do simple office task work, errands, delivery etc.
  
• must be able to work in flexible hours
• can do business calls and type formal business letters
  
• great in speaking English and Filipino
  
• can follow instructions and great with deadlines
• has leadership skills
  

SEND YOUR RESUME WITH COLORED PHOTO TO:

erzullie@yahoo.com

with subject: "FASHION ASSISTANT"

FOR MORE INFORMATION ON ERZULLIE:
http://erzullie.multiply.com/
Facebook: Erzullie: Fierce Fashion for Plus Size Ladies
Twitter: http://twitter.com/erzullie

Blogspot: http://erzullie.blogspot.com

THANK YOU FBTL MANILA

MARCH 3, 2011
8:57 AM

We would like to thank FBTL Manila for posting about our opening in Cinderella, Glorietta 3, Makati City.

http://fbtlmanila.tumblr.com/

Cheers!

Aries De Guzman

ERZULLIE WENT TO THE BALL: OPENS IN GLORIETTA , MAKATI CITY! (by: Yvalia Castellino)

ERZULLIE WENT TO THE BALL: OPENS IN GLORIETTA, MAKATI CITY!
by: Yvalia Castellino

On March 1, 2011, Erzullie opened their outlet in Cinderella, Glorietta 3, Makati City. You can now buy all favorite curvy fashion there, in addition to their other previous outlets: Backstage Store, Serendra and Sueno Makati City.

For the past 2 weeks, Aries De Guzman, Co-owner and designer of Erzullie, has been blogging about her experience, and basically, it was not that easy. "It has been a long hard road for us to be able to open. We did not even thought that we can open on time because of some obstacles. However, with some help, we were able to do it."

So what is she and her bestfriend and business partner feeling right now? "Grateful... always grateful for the wonderful things that have happened so far."

Erzullie opening in Cinderella is also another milestone for the brand, as the latter is the first plus size clothing to ever be approved and allowed to be part of the store. Aries De Guzman again expresses her gratitude for the prominent fashion house of the country: "We are very grateful for Cinderella because they have really helped us with everything. They have also provided an opportunity for us to grow as a brand. We are eternally grateful."

So what is next for this fierce and curvy brand? Aries De Guzman stated that after they have established themselves in Glorietta, they will also open in Alabang. When asked about a concept store, Aries stated around 2012-2013, hopefully in major malls (they are targeting either SM or Ayala Malls).

Personally, I have my fingers crossed for this brand, as they live to design for the sexy plus size women, to make them all feel happy and confident! And as I have stated in the earlier article I wrote for them, they have never disappointed me when it comes to excitement. It seems like with every breaking news we get, the brand is becoming bigger, better and more high fashion as they have promised!

Yvalia Castellino, Fashion Writer

ERZULLIE OPENS IN CINDERELLA, GLORIETTA!

MARCH 02, 2011
10:20 AM

The road was rough but it was worth the work! ^^

We would like to invite everyone to drop by our newest outlet! --- Cinderella, Glorietta, Makati City!

Buy both the remaining pieces of the Holiday 2010 and Resort 2011 there! More Resort 2011 to come!

Cheers!

Aries De Guzman
Co-Co