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Tuesday, February 18, 2014

PLUS SIZE EVENT: ERZULLIE SHOWROOM HOUSEWARMING PARTY



We would like to thank all of the Erzulliestas that joined the Erzullie showroom house warming party last February 15, 2014, Saturday. You girls are amazing!

Details for showroom appointments to be released soon.

Check out the party photos below.















Cheers!

Aries

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE NEWS: LOREN MONARES IN ERZULLIE FOR A MAGAZINE SHOOT



Last February 16, 2014, Sunday Erzullie Icon and Plus Size Model, Loren Monares, just had a shoot for a magazine (details to follow). She was wearing Erzullie during the whole shoot and we are both excited and proud of our sister in fashion!

Here are some of the behind the scenes photos.






Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE OPINION: THE (TIRING) FASHION SIZE LABEL DEBATE



There is a great fashion size label debate going on out there. Some women are having problems with regular size women claiming they are plus and vice versa. Then there is a third faction who says, “just chuck the label and wear it”. It all gets confusing but for me, when it comes to fashion and style, I am with the third faction.

I mean, what’s wrong with being called plus size or calling yourself as one? If some women feel that they are more connected to the plight of plus size women or fashion, then who are we to stop them? Same goes to the women who call themselves regular size.

I actually learned this the hard way. In a bazaar, when a regular size woman would approach our booth. I would immediately notify them that we are a plus size store, gently “shooing them away”.



Now mind you, the reason that I was doing this is because before, a regular size customer came in, fell in love, grabbed everything and then when she found out it was a plus size fashion line she threw the clothes at me and left the store angry --- because she is not plus size and she felt that she was ‘led on’.

Since then, I make it a point that I notify the regular size customers about it. But then, one day, a regular size woman told me that she was offended with what I have said. “Your fashion line is meant to liberate women of different sizes. Why are you not allowing me inside your store?”

I went to defensive mode at first. In my mind, I was like, so if a fat girl enters a regular size store and gets turned away because nothing would fit her --- it’s not discrimination but when a small girl goes to a big girl shop and we tell them nothing fits --- it is?

But in the end, she is right. Erzullie was made to make any fierce plus size woman feel great about herself. And if this woman is celebrating her inner plus size woman (which we all have), then who am I to stop her?

From then on, if a regular size girl comes in, I just treat her just like any other Erzulliesta. Believe it or not, Erzulliestas have now come in different shapes and size indeed. So what’s in a name? Nothing. The affinity to it differs from one person to another, so respecting that person’s notion would be the better approach or else, this debate is never going to end.

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE LIFE: “I AM THE DEFINITION OF TRUE PERFECTION”



If you need an example of perfection --- it’s you. Within you are the extremes of everything. So you got everything. And when you got everything --- you know you are a perfect being.

So shower yourself some love this love month. Say it, “I am the definition of true perfection.”

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE NEWS: THE ERZULLIESTA FEBRUARY 2014 (3)



Your fierce plus size fashion concentrate this week! For the past issue: The Erzulliesta February 2014 (2)

#1 This week is where Valentine’s day has fallen. As such we open with “I love myself” and wrote about speed dating outfit ideas. Speaking of dates, Erzulliesta Beau Soleil tells you where to find them in the Metro Manila dating scene.

#2 You ladies already know that the Resort 2014 collection will be launched at the Super Sale Bazaar, World Trade Center, Pasay City on February 28-March 2, 2014 (11am-10pm). As such, here are more details about it like: the partial and unofficial list and the color palette.

#3 Speaking of shopping, do you know that in Erzullie your style is someone’s savior?

#4 Erzullie designer, Aries De Guzman, went “Casual Chic” this week, while Erzullie Icon and Plus Size Model, Khris Guarin, shows us her “wild feminine” side. She also stars in the editorial, “Style Sneak” and gives advice on new beginnings.

#5 This week also marks the Erzullie Showroom house warming party! But what are our thoughts as we almost finished the room?

#6 We also asked the 2014 Erzullie Icons on their thoughts about love. We then capped it off with: “The kind of lover that I would really want would be ___”

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE DESIGNER: WENT FOR A MINI VACAY, BUT WE’RE BACK!



Hello Erzulliestas! Sorry we went AWOL for a couple of  days. I just had a mini vacation as things has been building up for Erzullie.

We just had the house warming party last Saturday and then we are also preparing for the launch of the Resort 2014 collection at the Erzullie Super Sale Bazaar, World Trade Center, Pasay City on February 28 – March 2, 2014 (11am-10pm). I also went on to do some styling work related to Erzullie Icon and Plus Size Model, Loren Monares, wearing the brand last Sunday. Whew!

But the good news is, I came back refreshed! So, brace yourselves for a lot of posts. And I really mean that.

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop