5:39 pm
So Erzullie, Krave Minerale Cosmeceuticals and Ravish collaborated for a beauty editorial called "Just You". The Erzullie Icons and Leigh Villegas of BLPE are the models. ^^ Like?
Cheers!
ARIES DE GUZMAN
Showing posts with label PLUS SIZE COMMERCIAL. Show all posts
Showing posts with label PLUS SIZE COMMERCIAL. Show all posts
Tuesday, February 21, 2012
ERZULLIE ICONS IN "JUST YOU" BEAUTY EDITORIAL!
FEBRUARY 21, 2012
5:39 pm
So Erzullie, Krave Minerale Cosmeceuticals and Ravish collaborated for a beauty editorial called "Just You". The Erzullie Icons and Leigh Villegas of BLPE are the models. ^^ Like?
Cheers!
ARIES DE GUZMAN
5:39 pm
So Erzullie, Krave Minerale Cosmeceuticals and Ravish collaborated for a beauty editorial called "Just You". The Erzullie Icons and Leigh Villegas of BLPE are the models. ^^ Like?
Cheers!
ARIES DE GUZMAN
Saturday, October 1, 2011
PLUS SIZE WOMEN CAMPAIGN: "NOW, I'M FIERCE"
October 1, 2011
5:49 pm
Erzullie is a brand for plus size women empowerment through fostering self-love from within. We do that through providing fashion items for these women to feel beautiful in themselves. It's like "Finally, may nagkasya sa akin na para sa age ko." (Finally, something fits that is fit for my age!)
When we started this business almost a year ago (Erzullie officially launched on November 6, 2010), we wanted to have a campaign that would jive with what the brand really is and at the same time, targeted solely for the plus size women, before our first year anniversary. I have actually conceptualized this way before and though that we'd actually put it on hold for a while due to some circumstances.
Turns out, when it is meant to be... it's meant to be.
We joined Empresario Manila and then we had the push needed for us to make this video for the "Now, I'm Fierce" campaign.
The "Now, I'm Fierce" campaign is about plus size women inspiring other plus size women with their own stories on how they finally accepted their curves and combined it with fashion to further empower themselves as women.
I actually hope that there are other plus size women out there who would join in and share their own stories on how they have finally accepted their bodies and how now they are fierce...
We will be uploading the video soon.
Fingers crossed,
Aries De Guzman
Co-Co
5:49 pm
 |
| ERZULLIE PLUS SIZE WOMEN CAMPAIGN: "NOW I'M FIERCE" |
When we started this business almost a year ago (Erzullie officially launched on November 6, 2010), we wanted to have a campaign that would jive with what the brand really is and at the same time, targeted solely for the plus size women, before our first year anniversary. I have actually conceptualized this way before and though that we'd actually put it on hold for a while due to some circumstances.
Turns out, when it is meant to be... it's meant to be.
We joined Empresario Manila and then we had the push needed for us to make this video for the "Now, I'm Fierce" campaign.
The "Now, I'm Fierce" campaign is about plus size women inspiring other plus size women with their own stories on how they finally accepted their curves and combined it with fashion to further empower themselves as women.
I actually hope that there are other plus size women out there who would join in and share their own stories on how they have finally accepted their bodies and how now they are fierce...
We will be uploading the video soon.
Fingers crossed,
Aries De Guzman
Co-Co
Wednesday, September 28, 2011
BRAND NEWS! ERZULLIE COMMERCIAL SHOOT AT ROUGE STUDIO!
SEPTEMBER 28, 2011
2:04 PM
Last September 23, 2011 we had a commercial shoot for Erzullie. It's actually double purpose.
First, it would actually be the video for our new plus size campaign: "Now I'm Fierce". Basically, our campaign is about how plus size women found their inner strength and change for themselves for the better --- which is also what our brand is about (in general, self-love).
Hopefully, by this week we would be able to post it in all of our social sites.
Second, this would also be displayed in all Empresario Manila social sites and direct site as well. We are very excited because ultimately, it's about spreading the word of Self-Love to plus size women that counts.
I must admit that we also had some emotional moments in this shoot as all the stories shared there, are personal stories of the Erzullie Icons, which I am sure, if not some, all plus size women went through.
Anyway, for now, let's just settle with photos of the behind the scenes shall we? Cheers!
Cheers!
Aries De Guzman
Co-Co
2:04 PM
 |
| ERZULLIE ICONS ON THEIR "FIERCEST" MODE YET... |
Last September 23, 2011 we had a commercial shoot for Erzullie. It's actually double purpose.
First, it would actually be the video for our new plus size campaign: "Now I'm Fierce". Basically, our campaign is about how plus size women found their inner strength and change for themselves for the better --- which is also what our brand is about (in general, self-love).
Hopefully, by this week we would be able to post it in all of our social sites.
Second, this would also be displayed in all Empresario Manila social sites and direct site as well. We are very excited because ultimately, it's about spreading the word of Self-Love to plus size women that counts.
I must admit that we also had some emotional moments in this shoot as all the stories shared there, are personal stories of the Erzullie Icons, which I am sure, if not some, all plus size women went through.
Anyway, for now, let's just settle with photos of the behind the scenes shall we? Cheers!
 |
| ERZULLIE ICON JHAKI DAVID'S MAKE UP TIME WITH ARIES DE GUZMAN |
 |
| BERNA CUEVAS DOES THE HAIR FOR THE EVENT, ERZULLIE ICON KHRISELDA GUARIN GETS THE CURL TREATMENT |
 |
| ERZULLIE ICON MARIAN BELTRAN MAKE UP MODE |
 |
| IN ROUGE STUDIO, SETTING UP! |
 |
| THE PLACE WHERE THE MAGIC HAPPENED... NAKS! |
 |
| ERZULLIE ICONS + ARIES = HAPPY! |
 |
| ERZULLIE ICONS + BERNA = SEXY! |
Aries De Guzman
Co-Co
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