PLUS SIZE FASHION: THE ERZULLIESTA JULY 2013 (5)

HAIR STYLING BY: APPLE PUEBLO, MALE MODEL: MICHAEL KEH

Wow, ladies! Can you believe it? July is almost over! We are on the last few days of the month and the Holidays are just around the corner. We are so excited!

But of course, before we go waaaaaayyyy into the future, let's look back at the past "The Erzulliesta July 2013 (4)" and catch up. After you do, check out the summary of last week! We are sure that you are doing to enjoy it!

#1 Last week, we surprised you girls with the latest Erzullie Pre-Holiday 2013 demi-couture campaign Ad, featuring Erzullie Icon and Plus Size Model, Katrina Catapia and male model, Michael Keh. Hairstyling, of course, by the beautiful, Apple Pueblo.

#2 Starting the week strong, we also had the weekly Erzulliesta mantra. In this case, it was "Dear Fashion, Bow down to the allure of my curves." Because why not?

#3 As one of the stars of the Erzullie Pre-Holiday 2013 demi-couture campaign, Erzullie Icon and Plus Size Model, Katrina Catapia, shares her thoughts for the plus size model applicants of The Next Erzullie Icon 2013 (#TNEI2013).

#4 For Wednesday Wear, we decided to dedicate a post about "loose clothing". Here is how to not get lost with our favorite loose silhouette.

#5 We also posted our first NSFW post about Tara Lynn and her latest set with L'Officiel Homes.

#6 We are very grateful for the result of the public release of the Pre-Holiday 2013 collection this July. As such, here are some of the styles that ran out before it was launched online.

#7 For fierce friday, it's a no brainer that we need to release another campaign ad for the Pre-Holiday 2013 because we can't get enough of this steamy set.

#8 As we have announced before, we have already released the Erzullie Pre-Holiday 2013 collection online. Visit and shop at our digital flagship today!

#9 For Saturday Style, we have shown you a "blooming" photo of Erzullie Icon, Khriselda Guarin, wearing one of our latest Resort 2013 styles.

TOP POSTS:

#1 PLUS SIZE MODEL GO-SEE: THE NEXT ERZULLIE ICON 2013

#2 PLUS SIZE FASHION: LET 'LOOSE'

#3 PLUS SIZE FASHION: (SOME SOLD OUT) ERZULLIE PRE-HOLIDAY 2013 DEMI-COUTURE PIECES

#4 PLUS SIZE NEWS: (NSFW) PLUS SIZE MODEL, TARA LYNN, FOR L'OFFICIEL HOMMES

#5 PLUS SIZE FASHION: ERZULLIE PRE-HOLIDAY 2013 CAMPAIGN 2 OF 4

MUST READ:

#1 PLUS SIZE LIFE: "A TREND IS NOTHING IF IT DOESN'T COMPLEMENT MY STYLE."

#2 PLUS SIZE FASHION: "BLOOMING"

#3 PLUS SIZE FASHION: ERZULLIE PRE-HOLIDAY 2013 NOW AVAILABLE ONLINE!

PLUS SIZE MODEL: ERZULLIE DESIGNERS THOUGHTS ON THE #TNEI2013

Well all the Icons chimed in on the matter. We thought that Berna and I should also give some as well, given that we will be your client (among the thousands of Erzulliestas). We hope that you girls will get some nuggets of wisdom from it should you apply for The Next Erzullie Icon Search 2013 (#TNEI2013). Btw, super thank you for those that already did apply. We really appreciate it!

On sending your application: 

Aries: We receive a lot of applications but it usually gets cut in half (or more) because of technicalities. I like being fair to everyone with regards to following the right and required model applications for #TNEI2013. So to be fair with those who went out of their way to follow it, we immediately eliminate all those who did not. 

Berna: Si Aries ang nagscreen lahat ng application for technicalities. Very rigid siya sa ganun. So, sa ganito, mas maganda kung follow niyo na lang ang instructions ng buo. (Aries is the one who screens all applications for technicalities. She is very rigid. So with this, it's better if you girls just follow the instructions fully.)

On creating a portfolio: 

Aries: A portfolio is the representation of your work and how you want to be treated. If you want to be a professional ANYTHING, then present a portfolio that represents that. I also like diverse portfolios. It can definitely show the model's skills. 

Berna: I like professional portfolios because it is clearer and I can see the model better. Hindi okay sa akin yung mga selfies or obvious na pang facebook lang yung photo. (Selfies are not okay with me or the ones that is obviously meant for facebook only.)

On the plus size model go see proper: 

Aries: Be professional and polite. No plastics allowed. We have a way of sensing that. Also, we suggest that since you know the brand, you have to mold your portfolio to what you think and know we are looking for. 

Berna: Gusto ko on time ang model para sa go-see. (I want the model to be on time for the go-see)

On being interviewed by the designers: 

Aries: You have to know the brand as a whole. Ultimately, we are looking for The Next Erzullie Icon and not just a plus size model. An Erzullie Icon is a natural representation of the brand. As such, she must know (almost) EVERYTHING about the brand.

Berna: Speak up clearly and be yourself. We need real and authentic confident plus size women whatever that interpretation may be. 

On being selected as an Erzullie Icon: 

Aries: Being an Erzullie Icon is a FULL TIME JOB (in a way). It goes way beyond the photo shoot. It is more than just photos or runways. It is also not about being a CELEBRITY or BEING FAMOUS. It is about being the representative of the REST OF THE FIERCE PLUS SIZE FASHIONISTAS out there a.k.a. ERZULLIESTAS. As such, once an Erzullie Icon, you cannot turn it off, you are one of the representations of what being an Erzulliesta is.

Berna: We want someone that really supports the brand naturally and promotes it at the same time without us asking. Ultimately, we are a family. So we really need sincere and authentic people that want to be part of it.

PLUS SIZE POWER: "MY DRESS SIZE IS JUST A SMALL PART OF WHO I AM."

With a fashion world obsessed with dress sizes (but we would like to think that things are changing for the better), an Erzulliesta definitely knows that a dress size is just a small part of who she is as a person. I mean, if I think about it, Erzulliestas are more obsessed with the right fit and style of the design rather than what size it comes in. Why so? Because she is too busy thinking about other things like her career, family, friends and other social obligations.

Her life and style are her priorities and not the dress size. So regardless if she fits in regular size stores or plus size ones, you can definitely count on an Erzulliesta to just rock it!

Agree?

Cheers!

Aries