ERZULLIE ICONS IN "JUST YOU" BEAUTY EDITORIAL!

FEBRUARY 21, 2012
5:39 pm

So Erzullie, Krave Minerale Cosmeceuticals and Ravish collaborated for a beauty editorial called "Just You". The Erzullie Icons and Leigh Villegas of BLPE are the models. ^^ Like?

Cheers!

ARIES DE GUZMAN

BRAND NEWS! BATCH 2 APPLICATIONS FOR ERZULLIE ICON, NOW OPEN

October 23, 2011
11:25 pm

ARE YOU THE NEXT ERZULLIE ICON?

Last October 22, 2011 we had our interview for the Resort 2012. We met 4 wonderful ladies at our meeting place in Starbucks, Eastwood City. 2 of which is our current runway models, Andrea and Loren.

Keep the applications coming in ladies! We are still open for batch 2! Here are the requirements...


DEADLINE IS ON NOVEMBER 20, 2011 FOR BATCH 2
We need plus size women who can:

1. Wear shorts, bathing suits, tubes and go sleeveless with confidence and class
2. Do High Fashion poses and cooperate in a professional photo/commercial shoot environment as well as possible runway or media heavy events
3. Represent and embody the brand's cause --- plus size empowerment through self-love
4. Be polite, humble, relate-able and hard working
5. Naturally explain the brand, has tried the brand and promotes the brand constantly and naturally even before you applied
6. Can work for exchange deals only
7. Can devote time and effort to all Erzullie Projects when necessary
8. Can and constantly use social sites.

So if you know that you can do this apply now! ^^

HERE ARE THE DETAILS AND REQUIREMENTS. ^^ ♥♥♥

HEIGHT: 5" 2' AND ABOVE

AGE: 20 - 28 YEARS OLD

BUST: 40-48 INCHES

WAIST: 31-39 INCHES

HIPS: 43-51 INCHES


please email the following to erzullie@yahoo.com:

FULL NAME:

CITY OF RESIDENCE:

MOBILE NUMBER:

BIRTHDAY:

AGE:

BUST (INCHES):

WAIST (INCHES):

HIPS (INCHES):

1.WHY DO YOU WANT TO BECOME AN ERZULLIE ICON? (5-10 SENTENCES)

2.HAVE YOU BOUGHT ERZULLIE FASHION BEFORE? IF YES, WHAT WAS IT? HOW DID YOU FASHION IT? (ATTACH A PHOTO)

3.WHAT DO YOU THINK ERZULLIE IS ABOUT? WHAT DO YOU KNOW ABOUT THE BRAND SO FAR?

4.WHAT DO YOU THINK ERZULLIE ICON IS FOR? HOW DO YOU THINK THEY ARE CHOSEN?

5.IF CHOSEN, WHAT DO YOU THINK YOU SHOULD BE DOING AS AN ERZULLIE ICON? HOW ARE YOU GOING TO DO IT?

6.CAN YOU WEAR/MODEL BATHING SUITS?

7.CAN YOU WEAR/MODEL SHORTS?

8.CAN YOU DO HIGH FASHION POSES FOR PHOTO SHOOTS, DO RUNWAY AND COMMERCIAL SHOOTS?

9.CAN YOU WEAR SLEEVELESS/TUBE TOPS WITH CONFIDENCE?

10.TELL US MORE ABOUT YOUR JOURNEY AS A PLUS SIZE WOMAN (5 SENTENCES TO 10)

send PROFESSIONAL HEADSHOTS AND BODYSHOTS or your portfolio as well. ^^


love love!


Aries De Guzman
Co-Co of Erzullie

P.S. ERZULLIE RESERVES THE RIGHT TO ACCEPT AND DECLINE ANY APPLICATION THAT DOES NOT FIT THE REQUIREMENTS STATED ABOVE. Thank you! ♥♥♥

Cheers!

Aries De Guzman

Co-Co

ERZULLIE PRESENTS: NOW I'M FIERCE CAMPAIGN

OCTOBER 18, 201111:04 AM

 Hi girls,

Here is our Erzullie: Fierce Fashion for Plus Size Ladies video for our plus size empowerment campaign, "Now, I'm Fierce". I hope that this touches you in a personal level and inspires you to become more than what you think you are or what people make you think about yourself as a plus size woman...

If this video inspires you, share this with your other plus size friends through sharing them the link of this entry.
You can also participate in the campaign through making your own video of the same theme or taking a photo of yourself in your fiercest (Erzullie or not) outfit and posting it on your own profile with the statement "Now, I'm Fierce. How about you?"

If we spot your video or photo, you may see it here at our social sites as well.

You are your own heroine to yourself and others. Let's make a plus size women revolution of our own okay?

YOU CAN ALSO VIEW THIS HERE: https://www.facebook.com/photo.php?v=10150341930123043

Aries De Guzman
Co-Co

ERZULLIEFIED! LOREN MONARES! ♥♥♥

OCTOBER 10, 2011
8:02 PM

PHOTO FROM: LOREN MONARES

PHOTO FROM: LOREN MONARES

We would like to thank Loren for visiting us at the last Trendsetter's Bazaar. I really appreciate it! Check out her Erzulliefication! SO FIERCE! Just like how we want it! ^^

How do you fashion your Erzullie? Send an email to erzullie@yahoo.com

Cheers!

Aries De Guzman
Co-Co

PRESENTING THE FINAL FIVE PLUS SIZE MODELS FOR THE RUNWAY!

October 10, 2011
1:18 AM

COPYRIGHT ERZULLIE 2011

We would like to thank all those who has shared love to all of our 10 beautiful, plus size models. Like what we have mentioned before in the plus size model go-see to all of the models, we will only choose around 4-5 models.

As much as we would like to get all 10, requirements of the fashion show for Empresario Manila, states that we can only have 10 models. We have 3 current Erzullie Icons, Marian, Jhaki and Khris plus 2 past Icons who will join us in the runway, Katrina C. and Jaye Q. So we need 5 more.

We would like to reiterate AGAIN AND AGAIN that all of the girls are fantastic. We based our choices on the following criteria:


1. Availability for the project (and all other events leading to it)
2. Personality and Confidence during the go see 
3. (Most important of all) their runway walk. (It has to be confident, poised and fierce)

Just a love note, it does not mean that when a specific candidate is not picked by us for the runway, they are not great or anything negative okay???All of the 411 ladies are perfect just the way they are. It's just that at this time, this project has specific requirements that we need.

So I hope and plead that our choices for our runway be received with deep love, understanding and respect.

Here they are, in random order:

LOREN "THE FIERCE WALKER" MONARES

CAROLINE "THE ROCKSTAR OF THE RUNWAY" PERLA

COY "THE BOMBSHELL OF THE CATWALK" ECHAS

KAREN "ANGEL OF THE RUNWAY" DIOKNO

ANDREA "THE FASHION SHOW DIVA" VENTOSA

Cheers!

Aries De Guzman
Co-Co

PLUS SIZE WOMEN CAMPAIGN: "NOW, I'M FIERCE"

October 1, 2011
5:49 pm

ERZULLIE PLUS SIZE WOMEN CAMPAIGN: "NOW I'M FIERCE"

Erzullie is a brand for plus size women empowerment through fostering self-love from within. We do that through providing fashion items for these women to feel beautiful in themselves. It's like "Finally, may nagkasya sa akin na para sa age ko." (Finally, something fits that is fit for my age!)

When we started this business almost a year ago (Erzullie officially launched on November 6, 2010), we wanted to have a campaign that would jive with what the brand really is and at the same time, targeted solely for the plus size women, before our first year anniversary. I have actually conceptualized this way before and though that we'd actually put it on hold for a while due to some circumstances.

Turns out, when it is meant to be... it's meant to be.

We joined Empresario Manila and then we had the push needed for us to make this video for the "Now, I'm Fierce" campaign.

The "Now, I'm Fierce" campaign is about plus size women inspiring other plus size women with their own stories on how they finally accepted their curves and combined it with fashion to further empower themselves as women.

I actually hope that there are other plus size women out there who would join in and share their own stories on how they have finally accepted their bodies and how now they are fierce...

We will be uploading  the video soon.

Fingers crossed,


Aries De Guzman
Co-Co