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Friday, July 25, 2014

PLUS SIZE NEWS: (DESIGNER’S THOUGHTS) ERZULLIE PRE-HOLIDAY 2014 SHOOT TOMORROW



Yeah. It’s the obligatory post of my thoughts before a season’s photoshoot, but don’t worry. I will take this in a different route. It’s not the usual nervous feelings that I get.

Actually, I feel kind of grateful this time. Things have been really different for Erzullie lately. With the correction of our fashion clock, our activity has been from mild to wild. I actually feel grateful for all of the Erzullie Icons and the whole team for being patient with regards to all the projects as it has been constantly on for quite some time.

Almost every weekend, there is an activity for the team and appointments in the showroom are also starting to become a daily matter.

So what does this have to do with the photoshoot tomorrow? Well, the Pre-Holiday 2014 collection has been open for pre-selling since June. It has only been publicly released this July and now by August we will be selling it online. I feel grateful because even though we haven’t gone to the traditional route of “shoot first-before sell”, Erzulliestas embraced the changed with us and for that, we are forever grateful.

So tomorrow, may just be another season shoot but I have a feeling that it’s going to be different this time. Will post the behind the scenes photos in instagram but for the followers of the website, I will post some here too.

Thank you, Erzulliestas! Wish us great luck tomorrow!

Cheers!


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving exclusive designer styles to the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE EVENT: 17 SLOTS LEFT! ERZULLIE’S #THEFASHIONFEAST



There are only 17 slots left for Erzullie’s #THEFASHIONFEAST on August 16, 2014, Saturday; 12NN-7PM at the Erzullie Showroom, Manggahan, Pasig City. 

RSVP your slot today and get a chance to grab fierce plus size fashion for only Php 300 each!

Send your FULL NAME and MOBILE NUMBER via email (erzullie@yahoo.com) with the subject “THE FASHION FEAST” on or before August 13, 2014, Wednesday. Follow instructions in our reply to confirm your slot.

See you there, ladies!

Cheers!


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving exclusive designer styles to the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE MODEL: THE “LOVE LAGUDA EXPERIENCE” IN #TNEI2015

PLUS SIZE MODEL LOVE LAGUDA WEARING THE #ERZULLIE CROPPED TOP AVAILABLE AT THE ERZULLIE SHOWROOM


Almost 2,000 plus size model applications were received for this year’s The Next Erzullie Icon 2015 (#TNEI2015). When we picked Ms. Love Laguda for the Top 50, it was her model chameleon prowess that struck us the most. She knows her body well and was able to create poses that has been deemed difficult to be flattering for almost any model.

But what made her get stuck in my mind? This moment during the go-see.

Aries: So you said here that you haven’t even tried Erzullie --- how can you represent a brand that you yourself haven’t even worn?

Love: (tries to explain on how she can represent a brand she just knew) *deep breath*… I will be honest, I don’t know much about Erzullie yet as I just discovered it right now, literally this month. 

Aries: I’ll take honesty over bullshit anytime. Thank you for saying that. 


PLUS SIZE MODEL LOVE LAGUDA WEARING THE #ERZULLIE CROPPED TOP AVAILABLE AT THE ERZULLIE SHOWROOM

Most models would try so hard to win us over by telling us they are the brand’s biggest fan and even when it is already obvious that they do not know what they are talking about, they still try to run with it.

Great modeling skills can be rare, but being honest when the outcome seems more favorable with a lie is something that I love hanging on to.

Ms. Laguda did not take the easy route in that uncomfortable question and I think that is a characteristic that any possible Icon should have. Being one is not an easy route either, it’s a commitment to an advocacy for fierce plus size women. And thus, she became part of our Top 4 for #TNEI2015.

Hopefully, you ladies would love her to represent you for 2015. Thoughts?

Cheers!


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving exclusive designer styles to the empowered Erzulliesta. Shop online: www.erzullie.com