PLUS SIZE MODELS SIZZLING!!! (PRE-HOLIDAY 2012)

JUNE 30, 2012
7:27 pm

PHOTO FROM: LOREN M.

The photo shoot is such a success. We will be blogging about it more in detail soon! For now, settle for some beautiful plus size model photos (Loren M and Kat C.) above.

Cheers!!!

Aries

SNEAK PEEK! PRE-HOLIDAY 2012 COLLECTION

JUNE 30, 2012
5:59 PM

PHOTO FROM: LOREN M. 

Just a photo of Erzullie Icon and plus size model, Loren M., waiting for her turn in front of the camera during the PRE-HOLIDAY 2012 photo shoot. Glam-o-rous!

Cheers!

Aries

ERZULLIE IN SUPER SALE! BAZAAR THIS JULY 13-15, 2012

JUNE 29, 2012
1:20 PM

Erzulliestas!


We are very excited to say that we are going to publicly launch the PRE-HOLIDAY 2012 collection at the SUPER SALE! BAZAAR at the WORLD TRADE CENTER, PASAY CITY on July 13-15, 2012 (10am-9pm).

Remember to go there early as all of our pieces in this collection is Limited to only 6 stocks per design/per size!

Cheers!

Aries

PLUS SIZE MODEL (EI) LOREN M. FOR PRE-HOLIDAY 2012

JUNE 29, 2012
1:12PM

Erzullie Icon, Loren M., is going to be part of the PRE-HOLIDAY 2012 collection photo shoot as well. This is her 2nd time to be part of the Erzullie collections.

Love it!

Cheers!

Aries

WHAT WOULD LOOK GOOD WITH OUR PRE-HOLIDAY 2012 COLLECTION

JUNE 28, 2012
11:24 AM

PHOTO FROM: SIGER MORRISON FALL 2012 

This shoe... and oh! This one too!

PHOTO FROM: DKNY FALL 2012

Cheers!

Aries

KRAVE MINERALE COLLABORATES WITH ERZULLIE FOR PRE-HOLIDAY 2012 PHOTOSHOOT

JUNE 28, 2012
8:47 AM

PHOTO FROM: KRAVE MINERALE COSMECEUTICALS

The title says it all! We are going to collaborate with Krave Minerale yet again for our PRE-HOLIDAY 2012 photo shoot this weekend. As most of you may know, we have used their make up since the last collection (RESORT 2012). We even had a JUST YOU campaign shot for it. Check it out below!

KRAVE MINERALE COSMECEUTICALS is a Philippine company & brand of mineral make up & organic skin care products that are all formulated & manufactured in the USA by a GMP (Good Manufacturing Practice) compliant facility. Products are imported from the US and legally distributed in the Philippines with all the necessary regulatory requirements from the United States of America and from the companies that formulates & manufactures the whole product line. The ingredients in all our products have been assessed, approved and certified in compliance with the EU Cosmetic Safety Regulations and US-FDA (The United States- Food and Drugs Administration). (from their facebook page: https://www.facebook.com/kravemineralecosmeceuticals/info)

Cheers!


Aries

PAST ICON FOR THE FUTURE COLLECTION (PRE-HOLIDAY 2012 COLLECTION UPDATE!)

JUNE 27, 2012
9:22 AM

This Pre-Holiday 2012 collection, Erzullie Icon, Loren M. will be joined by a past icon... KATRINA C.! As you all remember, Katrina Catapia is our very first ERZULLIE ICON. Since then she concentrated on her business (she's a chef... a very sexy one at that! Lol!) and has continued to support the brand. We are very honored to have her back for the PRE-HOLIDAY 2012 collection.

More deets soon!

Cheers!

Aries

ALL NEW SIZE TABLE! (SOON!)

JUNE 26, 2012
4:17 PM

PHOTO FROM: EMILYJANE90.BLOGSPOT.COM

Erzulliestas!

We have heard your demand that we increase the inches within our size ranges. As such, we have created a whole new size table to conform (a little) with one of the international standards out there (US).

This will start to apply on the Pre-Holiday 2012 collection and will be uploaded with it soon, after the launching!

Cheers!

Aries

ERZULLIE PRE-HOLIDAY 2012 COLLECTION UPDATE!

JUNE 25, 2012

7:27 PM

PHOTO FROM: RENATA-BEAUTYANDELEGANCE.BLOGSPOT.COM

Hello Erzulliestas!

We know that it has been a long time since we have updated. Anyway, the PRE-HOLIDAY 2012 collection is about to be finished (literally) in production. We will be releasing it on July 13-15, 2012 at the World Trade Center via Super Sale!

If you want a little hint, let's just say that pearls and laces would go well with the style of the collection --- something 'class-chic' and when you buy it, the clothes will definitely transcend from one season to another. INFINITE if you may say...

More deets as we progress!

Cheers!

Aries 

THE SUPER CAPE

JUNE 25, 2012
6:23 AM

Because Erzulliestas are super women, they need a glamorous cape to go with that!

Cheers!

Aries

MAKING FACES: DO WE HAVE TO WEAR MAKE UP EVERYDAY?

June 9, 2012
9:23 AM

This actually has been hanging on my head for quite some time. Do we have to put on make up everyday?

I actually love make up. I love it, but I do not wear heavy make up every day. I will be lying if I said that I put on heavy, full on make up every single day. Most of my days are in a rush balancing work and business. The least that I do would be putting on my facial moisturizer and my vit. e lip gloss and I am good to go (sometimes minus the lip gloss). I am more into taking care of the skin.

But then with the advent of social media and of course, the ever trust worthy (?) magazines it seems like everyone is always on full on make up --- or at least at first glance. Then there is this sudden pressure to always look flawless and 'fashionable'/pretty. That is why, I think, there is a resurgence of people out there who says that 'make up is superficial'.

I wonder then do we have to put on make up everyday, if we do, are we shallow?

When I took a step back, I have realized that wait a minute, it's their (social media related to fashion and magazines) job to always look like they have full on make up. Geez! Just realized that it was only my own lack of understanding that is why I feel the pressure.

What we see in the social media and fashion magazines, as Angela Alarcon of Mega Magazine, puts it are 'hyper realities'. These pages both in social media and magazines, related to fashion, are an escape for our own day to day existence. They are made to excite. They are made to provoke thought. They are made to sell through those ways which is the visual effects of everything in it!

For short, we don't have to take it literally, but the level of how we take it (lightly or heavily), now depends on our own perception. Make up is a personal thing (men and women alike). It's a way of expressing our own preferences, just like in clothes. We are all not required to do it and we are also not required to judge anyone for using it.

Putting on make up does not necessarily mean you are shallow or insecure of your looks, while not putting on make up does not make you 'less beautiful'. At the end of the day, it depends on your own personal reason that you don't have to explain to anyone else.

So for me, my personal opinion is, I put on heavy make up whenever I need to for the rest of the days, I do not. How about you?

DEAR ERZULLIE: 'HOW CAN I BE A FASHIONISTA?'

JUNE 9, 2012
8:51 AM

I have read this email 2 days ago and again, it was requested to be published publicly. So I hope that I helped a little with my answer.

Dear Erzullie,


I hope that you girls are having a great day. I really love your line of clothes, hoping to buy one really soon. 


I actually wrote this email because I want to know how can I be a fashionista like your models? What do I need to buy and should it always be expensive and branded? 


I'm a newbie when it comes to fashion so, I really don't know much. 


Ria D.


MY ANSWER:


Dear Ria,

Glad that you love our clothes. Hope that we see you very soon as well! We have an upcoming bazaar this July, where we will launch the PRE-HOLIDAY 2012. So we hope to see you there again.

With regards to your question, it all depends on how you view what a 'fashionista' is. I guess it varies from one person to another. For me, being a fashionista is a person in love with fashion. When it comes to love then, there is definitely VARYING DEGREES of it so we can go on forever with this. Lol.

Again, I really don't know if my models considered themselves as 'fashionistas' as well. But I do know however, that they are women with their own personal style.

I admire how Jhaki and Loren is always glam cosmopolitan corporate, how Andrea looks grounded in casual to formal, and how Karen is all about fun and youthful looks. So I guess ultimately what I can answer is how can you have style?

Style is determined by the lifestyle (no pun intended lol) that you have. Jhaki and Loren are about glam cosmopolitan corporate looks because they are working in the office that permits that. Andrea is more on the formal professional because she works in a school setting which of course needs a sense of conservative look. Karen on the other hand is young and into entrepreneurship so she loves to experiment with her fashion pieces.

It is further refined by your own preferential taste in color and silhouette. Jhaki is more of the cosmopolitan, urban jungle, full of vibrance. Loren is a little bit more dark in color choosing but she always blings it up with something bright. Andrea, as far as my observation goes, is more focused on the comfort and its elegance. Finally, for Karen it's more on the combination of textures of the clothes that makes it fun and youthful.

So with regards to you, you have to ask yourself --- what is your lifestyle? Then combine it with your favorites. You will know what is right for you.

With regards to does it always have to be expensive and branded? OF COURSE, not. It's actually more admirable if you look expensive in items that are in budget price. It shows that you are not bound by price tags, but your own preferred style. Also, with regards to the brand, I'm pretty sure that no one cares about it, so feel free to carry some items that you find here and there.

I do know for a fact that my models, Jhaki, Loren, Andrea and Karen (current ones) are not bound by just one brand name. What I love about them is their ability to combine different types of clothing in different price ranges and brands to create an exquisite looking ensemble.

Really chic.


Hope this helps,

CHEERS!

Aries

PLUS SIZE MODEL, LOREN M. (INTERVIEW)

JUNE 7, 2012
5:45 AM

Sorry for the late post ladies. @_@ Things got super hectic. This is the last part of the Erzullie Icon Interviews! Get to know more of Loren M.!

When I met Loren M. in the plus size model go-see, I was very impressed with her walk that my jaw dropped. It was something about the way that she presented herself that had "Erzullie" written all over. It was special. I just hoped thereon that she would also apply as an Erzullie Icon. --- Aries D.G., on what Loren M. did to impress her


1.       Name 

Loren Mae E. Monares

2.       Occupation 

Certified Public Accountant – Currently a Financial Specialist in a German Investment Bank


3.       Before you became an icon, what was your journey as a plus size woman? What was the meaning of being ‘plus size’ to you? Why?

         Even before being an Erzullie ICON, I have been spending my life inspiring others to love themselves. My size has never been a hindrance for me to reach my dreams and become successful. Way back in my childhood, I remember a lot of high school students pinching my cheeks. I asked my parents why they loved teasing me. Mommy said: “Because they find you cute that’s why.” From then on, I always believed that I am cute and beautiful which gave me the confidence to face everyone. Thanks to my parents then!

        I have always been active. In high school I went through training for CAT officer, performed (acting, dancing and singing) on stage, climbed a 50 feet wall during our Ayala Congress, and a lot more. How can a plus size woman do all that? My tip: It’s all in the mind! Believe that you can do anything. No matter how thin or big you are, anything is possible! ;)

4.       Before you were an Icon, were you already able to come into terms with your body? If yes, how did you come about accepting yourself as plus size? If no, go to the next question.
         
       Yes, I never considered myself different. I just basically did what i want to do and never doubt my capabilities because of my size. You define your own happiness. It's a choice that you have to take. Learn to be contented with what God has given you and make the most out of that life to share His blessings to others.

5.       What triggered you to accept yourself as a plus size woman? Why?

Every step of my journey, i discovered so many great things about myself which made me love myself more and more each day.

6.       As an Erzullie Icon, you did some fashion projects, what was your most favorite and memorable? Why?

         My most memorable fashion project was when I took part of the Erzullie Holiday 2011 Fashion Show. Memorable for one, because it was my first fashion show ever! Second, because it was a fashion show with a mixture of slim and plus size models. When you say “fashion show,” what comes into my mind are beautiful dresses, runways, spotlights, and starvation in preparation for the show. But the funny thing is, being a plus size model you have the privilege to eat before, during, and after the fashion show. At that point somehow I felt lucky. Some of my co-models even brought some snacks after we just had our lunch! As a result, Erzullie models were full of energy during the runway which hyped the audience. Third, some players from the Philippine Azkals team modeled with us. Last but not the least, I met new friends. Lots and lots of new friends!

7.       How did being an Erzullie Icon, in general, change you as a plus size woman? Did it enrich you or you just feel the same about it? How so and why?

When I became an Erzullie ICON, it gave me the opportunity to inspire more plus size women. I became more inspired to share that positive mind set with others. This led me to be more active on different social sites such as twitter, facebook and my very own blog site. It may sound simple posting pictures and sharing stories in those social networks, but for me, it’s not just about posting photos and writing blogs. It’s more of sharing those moments and hopefully making other plus size women empowered. You can be fashionable and beautiful regardless of size.

                Initially, my reason for joining Erzullie was to gain experience and exposure. When I made it through the screening, and started being an icon, I realized that I became a part of Erzullie for a greater purpose. It was not solely for myself, but also for other women whom I have inspired.
Bottom line is, Erzullie ICON has been a blessing for me and I will always cherish every moment of this.

8.       During your iconship, you have met other people who are also part of the plus size community from regular customers to people actually working on the field of the plus size fashion industry, did that change your perception of what plus size is? How and why?

                     Since I became part of the Erzullie family, my perception of plus size was just reconfirmed. I always believe that size is just a number, and that it shouldn’t stop you from doing what you want or achieving your dreams. In my life, I have met so many dynamic, successful and beautiful women. I then realized that the old perception of fashion industry has changed. Before, it is normally associated with slim women. Now, I am grateful that regardless of what your size is, women are given equal opportunities to make it to the runway.  I’m thankful that our society has eventually acknowledge the beauty that plus size women have to offer. I admire specifically my plus size friends who have ventured and are successful in the fashion industry, from brilliant designers to sexy models and to fashion line business owners. Way to go girls! Stay empowered.

9.       To you then, what is plus size? Is it about measurement or outlook? Elaborate

                 My perception of “size”, in general, is it’s just a number. It doesn’t define you as a person. It shouldn’t stop you from doing what you want to do or reaching your dreams. It shouldn’t let you feel less beautiful.

10.   What is your message to the plus size community, in general? What do you think is the most important thing that they should know about how they should handle their body right now?

       It all starts in you. There is more to life than you could ever think of. Start loving yourself, if you haven’t yet. You must realize that God created you, and that God made everything beautiful. It’s just a matter of outlook in life. Life is short, so make the most out of it! For those who have accepted themselves and are soaring high in reaching their dreams, well done!

Let’s always remember that the world is diverse, and it is diversity that makes the world more colorful. This makes the world more fun and exciting! ;)

PLUS SIZE MODEL: JHAKI DAVID (INTERVIEW)

June 1, 2012
9:24 am

Jhaki (David-Calanoc), just like Khris (Guarin), has inspired a lot of plus size women and a lot of new Erzulliestas came out because of them. I love her style because whatever it is, you know --- IT'S JHAKI. --- Aries De Guzman, on why Jhaki David became a model again for Resort 2012


1.       Name:  

Jhaki David-Calanoc

2.       Occupation:  

Sr.Account Executive / Business Unit Head

3.       Before you became an icon, what was your journey as a plus size woman? What was the meaning of being ‘plus size’ to you? Why?

I was always on the chubby side since I was a little girl. I also went through the bullying stage from others and being insecure of being fat plus I also suffered from anorexia nervosa and iron deficiency anemia during my teens.

Luckily,  I am blessed with a partner, a family and best friends  that believes in me and supports my dreams, they are the ultimate source of both inspiration and confidence. And as my perspective grows I decided to accept myself and embrace my curves.

Instead of letting them put  a good spirit down, I look at the brighter side of things with the help of positive attitude.

I love feeling good, taking care of myself and wearing what I want.

On the other hand, being a “Plus Size” is also a privilege. I am just one of the Plus Size women out there who wants to inspire others and who seek changes when it comes to beauty and fashion world. But I didn’t know how, until I was chosen as one of the Erzullie Icons.

4.       Before you were an Icon, were you already able to come into terms with your body? If yes, how did you come about accepting yourself as plus size?

Before being part of Erzullie as an Icon, I already accepted and love myself  the way I was created by God.
However,  there are still questions in my mind. Like, why I have slow metabolism? Why I’m not skinny? Why I’m not long legged? And so on and so forth.

Later on, I realized that I was born this way for a reason. I was destined to inspire other women who are also facing the same issue with their body.

5.       What triggered you to accept yourself as a plus size woman? Why?


I decided to look at the bright side of being a plus size. Instead of comparing myself  to others especially when it comes to body measurements, I bear in my mind that diversity is beautiful and all we need to do is to embrace and accept our uniqueness.

Through Erzullie, I discover a lot in the Plus Size world.  I met the most beautiful, kind and talented plus size people. Erzullie opened my eyes to accept my imperfections and to be contented plus appreciate more what I have.

6.       As an Erzullie Icon, you did some fashion projects, what was your most favorite and memorable? Why?

I had numerous favorite and memorable moments with Erzullie as a brand and also with the people behind it.  So far, my top favorite was The Erzullie and Empresario Fashion Show. It was my first runway walk. I love it!

7.       How did being an Erzullie Icon, in general, change you as a plus size woman? Did it enrich you or you just feel the same about it? How so and why?

Erzullie developed  my skills professionally and enhanced my personal relationship with other people.

8.       During your iconship, you have met other people who are also part of the plus size community from regular customers to people actually working on the field of the plus size fashion industry, did that change your perception of what plus size is? How and why?

I always admire and always will respect the plus size people. I was amazed to found out that there are many plus size women out there, just like me.

9.       To you then, what is plus size? Is it about measurement or outlook? Elaborate


  Being a Plus Size is more than just our body measurements. It’s more of the way we see it and our attitudes towards being a plus size.  If you are confident that you are sexy and beautiful, then everyone will agree.

10.   What is your message to the plus size community, in general? What do you think is the most important thing that they should know about how they should handle their body right now? 

Perfection isn't fixed and diversity is beautiful. Keep in mind that everyone is unique and all of us still have room for improvements.

I believe that God blessed me with a full figured body and large structured bones for a reason and that's my inspiration to love myself.

I looked at the physical differences on a broader spectrum, that sizes must not limit you from reaching the dream and it doesn't make you any less to anybody. Keep your spirit up, be kind to others, accept and love yourself.