ERZULLIE 2ND ANNIVERSARY SHOOT (JUST A PREVIEW)

Just got inspired again today. ^^

Anyway, this is just a preview of the coming wave of Erzullie 2nd anniversary plus size editorial shoot. ^^ We are so excited because this is one of the top things that I absolutely love! ^^

Cheers!

Aries

ERZULLIE'S NEW WEBSITE! (GOODBYE MULTIPLY, COMING SOON)

Hello Erzulliestas!

As part of our 2nd anniversary, we are about to launch our very own website. We know that you girls will miss multiply but with our new website, you will be dealing directly with us! So no need to subscribe to new websites just to purchase our products. It's also our way to keep our prices just the way that you like 'em.

Hugs!

So stay tuned for the big announcement on when we are about to launch the website.

Cheers!

Aries

ERZULLIESTAS SHOULD KNOW...

Because you can, ladies! ^^

Cheers!

Aries

ERZULLIE IN GLOBAL PINOY BAZAAR NOVEMBER 2012!

It's our 2nd anniversary this November 2012! As part of our tradition, we will be having our anniversary bazaar at the Global Pinoy bazaar, Rockwell Tent, Powerplant Mall, Makati City on November 10-11, 2012 (10am-10pm). Enjoy the latest collection and discounts on some of the past items!

Cheers!

Aries

P.S. So how do you like our latest plus size editorial? Starring our latest Erzullie Plus Size Model and Actress, Caroline Perla. More to come on the following weeks! ^^

MAKE UP BY: AZAZA RODRIGUEZ

PLUS SIZE MODEL GO SEE BATCH 2012

Let's shower these ladies with only all of our LOVE AND SUPPORT! ^^ These are the models that attended the Plus Size Model Go See Batch 2012.

Cheers!

Aries

ERZULLIE IS TURNING 2 NEXT MONTH! ^^

photo from: elegant-gown.com

Erzullie: Fierce Fashion for Plus Size Ladies is about to turn 2 next month! We are so excited! We did something spontaneous to commemorate this special occasion. Of course, we would like to thank all of you, Erzulliestas, because it is with your constant growing support that the line is still here —- staying fierce and curvy! ^^

Stay Tuned!

Cheers!

Aries

LOREN MONARES INTERVIEW: LIFE AS A PLUS SIZE MODEL

1. This is your 3rd collection with the fashion line is it not? How does it feel to represent the fashion line 3 straight times in a row? 

It's always a great honor for me to not only represent the brand during events or new releases, but actually carry it in my day to day life.

Yes it is my 3rd time to represent the brand and I'm looking forward for more to come! :)

2. We have also heard that you have been hired to model some plus size garments. Can you tell us more about it? Also, how did you feel working as a professional plus size model? 

Erzullie has indeed opened the doors of opportunity for me in the fashion industry. Through the "exposure" hehehe, I got discovered and was offered some projects. The recent project was about a website that features Filipino plus size designers. I got to model these brands, including my very own Erzullie.

Working as a plus size model and promoting plus size Filipino designers is like taking my passion to the next level. It encourages me to improve my modeling skills to give justice to their creations. But despite the challenges, nothing beats the happiness and fulfillment gained from these experiences.

3. As a plus size model and Erzullie icon, what can you tell other aspiring plus size models out there about it? Like what are the top 3 tips that you can give to them about being one?

3 simple tips for you: First of all, you must love yourself, what you have and how you look because God knows you are beautiful when He made you. Second, know your purpose. This is not just about you. This is about the many plus size women who will be looking up to you and how you will be able to touch their lives in a positive way. Third, practice practice practice! If you really want to be successful in modeling, it's important to constantly improve your skills and discover new things. You must always surprise the public! :)
 
4. How do you think Erzullie is doing so far? Was it different from the first time that you have modeled for them? Why or why not? (Resort 2012 vs. Holiday 2012) What do you think is the difference of the Resort from the Pre-Holiday and Holiday collections?

Erzullie has gone a long long way! And what's good about the designers of Erzullie is they never stop improving and discovering new things for the brand. They always think out of the box and see how they can cater to the changing demands of their customers which is a key strength of the brand. Difference between the two collections? They have their own unique styles, Resorts was more of the edgy and dashing styles while the Holiday was more of the classy and elegant.

5. It's obvious that the 2 designers of the line, Aries and Berna, have completely different aesthetics when it comes to design. Since you have modeled for both collections (Aries for Resort 2012 and Berna for both Pre-Holiday and Holiday 2012), what do you think is the major difference between the two (design wise) and personally, do you think that this makes the line confusing or more 'Erzullie'?

In terms of personality, Aries is more of the sociable "darling of the crowd", assertive and "kikay" type. This reflects her Resort 2012 collection which includes innovative styles and different colors perfect for day out with family and all night parties with friends. As for Berna, she is the more quiet and demure type.  In terms of style, Berna is expert in terms of creating the basic ones, as what she did for the Resorts 2012. For the Holiday 2012, Berna took her designs into the next level, from the basics now to the classy and sophisticated pieces.

I must say that both of them are perfect compliments of each other. With their diversity, this is the reason why Erzullie is getting even more in demand by the increasing market. Why? For me, as I speak not only as their model but also as their customer, this is exactly what we are looking for. A brand that is diverse and constantly adopts to the varying needs of their customers.

6. Out of all the photo shoots for the Erzullie collections so far, the Pre-Holiday 2012 campaign was the most buzzed about, why do you think that is the case? How do you feel about it? 

I believe there are different reasons why the latest campaign has been the most trending. In my own view, this is because of the change of advocacy of the brand. I remember last year, Holiday 2011, the campaign was more of plus size getting out of the dark and telling everyone that we exist and we are no different from anyone. This time, the designers realize that the women that they are representing do not actually care what other people say. That we are confident on how we look, with our qualities and strengths. That we believe we are beautiful and are successful in our different fields. This is what Erzullie is all about.

7. Since you have experienced modelling for both designers and with the next batch of plus size models coming in, what is the greatest advice that you can give them with regards to booking a modeling or Erzullie Icon position with the fashion line?

You must have the right reason. Apart from the self confidence and skills, the most important thing is you must first realize why you want to do plus size modeling. Is it because you just want to get exposed? You want to wear nice clothes in the public? I joined Erzullie for a greater reason, and that is to promote the advocacy of the brand. I want to touch others lives and influence them to love and believe in themselves.

8. You have also worked with another Erzullie Icon, Katrina Catapia, how is she to work with? What can you say about her?

Not a dull moment with her! Kat is very fun to work with. Working with her is just like playing in the shoot. But I'd like to mention, Kat is someone who can really blow you away when in action. She has this natural skills and connection with the camera as evidenced by the pictures. Looking at her photos, you end up asking "Kat, is that you??" hehehe.

9. As an Erzullie Icon, did you feel a change in you personally? Do you feel better than you were before? Why or why not?

Definitely! I became more confident of myself. As an Erzullie Icon, I became more conscious in ensuring I always look my best as well as do my best in everything I do. In this simple way I hope I am able to influence others to do the same. :)

10. Message to all the Erzulliestas out there. 

Hi fellow Erzulliestas! I hope you continue to strive to be successful in whatever you do. Also, continue to have a good heart and to spread love to everyone.  Bottomline is, looks will just fade. What's important is your character because this will define your true beauty.

Enjoy life! I hope to meet all of you in the future! :)

THANK YOU VERY MUCH. ^^

So sorry that it has been too long for this thank you note but better late than never right? 

We would like to thank all of the old and new Erzulliestas that dropped by our booth at the Superb! Bazaar. You girls really rocked and we are very happy that you girls love the latest collection. Super hugs!

Cheers!

Aries

FIRST DAY OF ERZULLIE IN SUPERB! BAZAAR! (OCTOBER 2012)

Today is the first day of the Erzullie: Fierce Fashion for Plus Size LadiesHoliday 2012 colleciton public release (October 19-21, 2012; 10am-9pm) at the Superb! Bazaar, World Trade Center, Pasay City. ^^

Grab your latest Erzullie clothing and get up to 50% off on selected items! See you girls!

Cheers!

Aries

PLUS SIZE MODEL KAREN DIOKNO. ^^

Just got inspired today. ^^ (Again) absolutely beautiful! Erzullie Icon and plus size model, Karen Diokno. Even if Erzulliestas appear delicate in this gorgeous pink dress... they are still Fierce!

Hugs!

JOB OPENING IN ERZULLIE! (PERSONAL SHOPPER) --- CLOSED

Hello Erzulliestas!

Do you dream of becoming a professional personal shopper? Do you have a great fashion sense for sexy, hot and fierce plus size fashion?Do you love Erzullie and what she stands for? Then send your resume to erzullie@yahoo.com today! 

We need professional, polite, hard working and honest part time personal shoppers who can go to World Trade Center, Rockwell and other parts of the Metro and take care of our Erzulliestas when they shop at our bazaars. The Job is for the months of November to December 2012.

Compensation and full details will be discussed to chosen applicants. Deadline of application is on October 30, 2012. 

Hope you girls would apply! Cheers!

Aries

THANK YOU NOTE. ^^

PHOTO FROM: http://www.foreverfiances.com/

Girls, I just wanted to say thank you for being such awesome sisters in fashion. ^^ Every time we see the number of Erzulliestas growing we always get so excited. Just a little love note. ^^ Super hugs!

Cheers!

Aries

WE ARE SO EXCITED FOR... ^^

See you girls there!

Cheers!

Aries

ERZULLIESTAS ARE THANKFUL TO HAVE...

Hehe.

Cheers!

Aries

A SUPERB! BAZAAR INVITATION FOR HOLIDAY 2012 COLLECTION

See you there girls! ^^

Cheers!

Aries

I GET INSPIRATION FROM MY PLUS SIZE MODELS

Just got inspired today. ^^ Hope you girls are having an awesome day.

Super hugs!

Aries

ERZULLIE'S SURPRISE FOR THE SUPERB! BAZAAR!

Yes. That is right! We have found some more stocks of the clothes from past collections.We have recently pulled out from our outlets and these (and other past designs) are our last pieces (we only make a maximum of 24 for each). We are bringing them to the bazaar at 50% off!

We have heard you girls requesting for this to happen and well, here it is! ^^ Hope you love it!

As we have promised, we were about to do something that is going to delight a lot of Erzulliestas at the Erzullie Holiday 2012 collection public release on October 19-21, 2012 (10am-9pm) at the Superb! Bazaar, World Trade Center, Pasay City. ^^ And this it!

Cheers!

Aries

SO EXCITED FOR ERZULLIE IN SUPERB! BAZAAR!

We are so excited! ^^ In just a few days, we get to see you girls again! ^^

See you at the Erzullie: Fierce Fashion for Plus Size Ladies Holiday 2012 collection public release on October 19-21, 2012 (10am-9pm) at the Superb! Bazaar, World Trade Center, Pasay City.

STAY TUNED for another DELIGHTFUL SURPRISE! ;)

Cheers! ^^

ATTENTION! PLUS SIZE MODEL GO SEE UPDATES! ^^

To all the plus size models that attended that October 2012 Erzullie: Fierce Fashion for Plus Size Ladies plus size model go see,

We have sent you an update today!

Cheers!

Aries

ERZULLIE DESIGNER, BERNA CUEVAS, AT CHUBBLY VIP LAUNCH

We went to Chubbly's VIP launching last October 11, 2012 at the Cookery, BGC. We went there to support our friend owner and designer of Chubbly, Chami Viray. This was Berna's outfit. She is wearing her Erzullie!

Cheers!

Aries

ERZULLIE IN SUPERB! BAZAAR! (OCTOBER 2012)

It's on next week ladies!!! Erzullie: Fierce Fashion for Plus Size Ladies Holiday 2012 collection will be released to the public on October 19-21, 2012 (10am-9pm) at the Superb! Bazaar, World Trade Center, Pasay City. 

Grab the latest collection while it's still there and get amazing discounts on some of the past items! (We are going to announce something that would delight you by next week!) Stay tuned!

Cheers!

Aries

ERZULLIESTA MANTRA OF THE DAY... ^^

Cheers!

Aries

THE ERZULLIESTA MANTRA FOR WORK...

Do we need to say more? ^^

THINK POSITIVE.

Cheers!

Aries De Guzman

YOU ARE MORE THAN JUST YOUR CURVES

You got curves... but that's not the only thing.

You have a beautiful mind. You have a kind, brave and tough heart. You have the capacity to make it to the world if you wanted to.

So you are more than just your curves. You're a woman! ^^

Cheers!

Aries

PLUS SIZE MODEL, KAREN DIOKNO! ^^

We miss working with this fabulous Erzullie Icon and Plus size model... sigh. Wish we can work with her again. ^^

Cheers!

Aries

ERZULLIE IN SUPERB! BAZAAR! (OCTOBER 2012)

IT'S NEXT WEEK LADIES!

The much awaited HOLIDAY 2012 PUBLIC RELEASE is on October 19-21, 2012 (10am-9pm) at the SUPERB! BAZAAR, World Trade Center, Pasay City, Philippines!

Be there and grab the latest collection before it runs out and get discounts on the past ones as well!

See you all there girls!

Cheers!

Aries

SELF-LOVE NOTE! ^^

Sometimes we work too hard to the point that we neglect our own needs to rest and relax. Sometimes we love too much to the point that we neglect our own feelings and values. Sometimes we sacrifice too much for someone else's comfort to the point that we unnecessarily sacrifice ourselves for things that these people can do on their own.

If you are undergoing this right now, ask yourself... if you were your own lover/partner... would you allow yourself to do that and feel that way?

Love yourself today.

Cheers!

Aries

CURVES + CONFIDENCE

Just a nice reminder to all the Erzulliestas out there to combine their curves + confidence to reach ultimate maximum SMEXY POWER. Lol

Cheers!

Aries

WHY SHOULD YOU LOVE YOURSELF?

Why should you (deserve to) love yourself?

You deserve to love yourself because love is the ultimate prize of life. It's intangible, eternal and forever giving. With all the struggles that you have faced and endured, you, above all, deserve that "pat in the back". That "pat" is called "self-love" and you deserve to give that to yourself today.

Have a fun time doing so!

SIZZLING PLUS SIZE PHOTO... ^^

Let's look at something so passionate and sizzling shall we?

EI and Plus Size Model Katrina Catapia looks absolutely amazing in this photo!

Likety! Likety! Like!

Cheers!

Aries

SHOE LOVE! ^^ JOHN GALLIANO

PHOTO FROM: JOHN GALLIANO

We are creating something fresh and new for you girls. For the meantime, let's have some sassy shoes to look at okay? ^^

John Galliano. Love the shoe?

Aries