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Thursday, February 28, 2013

PLUS SIZE FASHION: ERZULLIE IN SUPERSALE MARCH 2013 STARTS TOMORROW!




Finally!

The coveted Erzullie Corporate 2013 collection will finally be launched at the Supersale Bazaar, Hall D, World Trade Center, Pasay City on March 1-3, 2013 (10am-9pm). Tomorrow is the big day!

Enjoy fantastic new blazers, tops and bottoms! We hope you like the new "feel" of our fashion line. (A little teaser!)

Furthermore, your favorite personal shopper, Apple Pueblo, will be there on MARCH 2, 2013, Saturday. Fashion intern, Timmy Mariano, will be there too from March 2-3, 2013 (Saturday and Sunday), while plus size model and Erzullie Icon, Marian Beltran, will be there to be a personal shopper from March 1-3, 2013 (Friday to Sunday).

For those who are also looking forward to discuss some designs that you would like to see on our next collections, me and Berna will also be there ready for a nice chat.

More to come as the days progress!

Cheers!

Aries

Wednesday, February 27, 2013

PLUS SIZE OPINION: ARE YOU BRAVE ENOUGH?



Let's face it. We are all afraid of criticisms.

"You can't make that model wear sleeveless, she might get bullied when the photos are posted."
"You can't post that, it's too daring and provocative!"
"You can't blog about that, people's feelings will be hurt. You don't want to be perceived as a douche."

Just some samples of criticisms that I give to myself and my decisions. Then there will be some people who will actually exert extra effort to say bad things about you or the things that you do.

"Who would wear your clothes? It's unrealistic!"
"Eww! Your designs are too ugly and slutty!"
"Your models are too thin! Where are the big models?"

- and my personal favorite -

"Your models are TOO BIG! Make them smaller!"

Earlier today, I was about to post the Then & Now III photo and I must admit, I was scared. I was thinking, "What if the Erzulliestas don't like it? What if some moron out there makes fun of my model?" If you should know, I'm very protective of both my Erzulliestas and my models. I really don't like it when someone's mental capacity cannot understand the art that they are making. I know it's too personal, but it's not like Erzullie is a heartless corporation either. We made the fashion line to spread an idea --- Fierce Plus Size Fashion and it will always stay that way --- no matter how many corporations tell me that we will never be professional with what we do.

I will take personal over conforming to anyone's standards any time because Erzullie is personal. It's a woman discovering her fierce and raw power underneath as a plus size woman. It can't be tackled in a "factory" sense. Doing that would be irrational.

I actually did post it and then deleted it. I was scared to death. I know it's a small thing but I actually packed up my things from the office and wanted to run away to somewhere. But then, I have realized I haven't emailed my personal shoppers yet on what they are supposed to do this weekend. So, after dressing up and packing my things, I actually sat down, opened the computer again and did my work.

Then I have realized that I am a coward. Yes, ladies and gentlemen, to the people who thought I was otherwise, it's not true. I'm a coward. But the good thing is that, I have realized this and quickly said, "F*ck this. I'm not going to bend just because a few people out there may not like it. My business is to create art and this is my art and Berna's. If they do not like it, then I can't do anything about that. What I can do though is to focus on the wonderful people that actually connects with me with the art that I am making... THIS IS IT."

Type, type, type .... CLICK.

I have posted it and so far, a lot of Erzulliestas are loving it. Plus Size Model, Khris Guarin, has always served as an inspiration to a lot of Erzulliestas. I'm aware that our plus size fashion line is not everyone's cup of tea, but I celebrate the fact that there are a lot of other women who feels the same about us.

It's not like these people who don't like what we do are wrong either. We just have a different perspective of what's right. I respect their views very much and I also must remember to respect mine. They don't even have to like it. I just have to like it along with the rest of the people who does.

The lesson here is, criticisms, at the end of the day are just words. It gets to you, "yes". You can't stop them "yes". But the important part is that you also have a choice to block them out and keep in touch with the people that actually love your work as is. Always remember the end game. In my case, it's not how many people actually like/dislike our work, but how many plus size woman have we empowered through our designs.

So the question is, ARE YOU BRAVE ENOUGH to face all the criticisms in the world in exchange to connect with other people who also thinks and feels the same way as you do?

My answer is yes. I don't want to blog like a robot anymore. A whole new breath for Erzullie has arrived. Suck it, FEAR.

Cheers!

Aries

PLUS SIZE EDITORIAL: THEN & NOW III




If there is one thing that I adore about plus size model, Khris Guarin, it's the fact that she is a story of a woman who has found herself and is very secured of her character.

In her first photo shoot with us, she was nervous and was always thinking what other people might think. However, come our Erzullie: Fierce Fashion for Plus Size Ladies 2nd anniversary editorial, a beautiful, secure and assured woman came out to wow us in front of the camera. Three cheers! For the woman that greatly inspired our fashion line.

Cheers!

Aries

PLUS SIZE FASHION: PERSONAL SHOPPER TIMMY MARIANO (SUPERSALE MARCH 2013)




Who will be at the Supersale Bazaar? Erzullie: Fierce Fashion for Plus Size Ladies Intern, Timmy Mariano, of course! She will be helping Erzulliestas find the fiercest outfits they need at the Corporate 2013 launching on March1-3, 2013 (10am-9pm) at the Supersale Bazaar, (HALL D) World Trade Center, Pasay City.

See you girls there! P.S. Her latest blog post for "My Fierce Experience" was such a hit to you girls! Thank you! Read the latest here!

Cheers!

Aries

Tuesday, February 26, 2013

MY FIERCE EXPERIENCE: THE ERZULLIE "SECRET SALE"




Hi Erzulliestas!

I’m Timmy Mariano. I am currently a 3rd year advertising student who wishes to pursue a career in the Plus-size fashion industry, one of the reasons why I took the opportunity to be Erzullie's Fashion Intern this summer! It is a prerequisite for us, to undergo 160 hours of Practicum with any approved company which that would helpful in our upcoming Thesis class.


The market for Plus-size women is only starting to grow and being a Plus size woman, trying to enter the fashion industry, makes it so much harder for me to "break in", so I need to know more about my future market to better understand this industry.

“My Fierce Experience” is about my step by step entry while trying to make it in this industry, from hour one to hour 160. I created this column to share my experiences to all Erzulliestas who also wish to enter the fashion industry and also (maybe) inspire other plus-size ladies to enter the same industry; May it be modeling, fashion designing or fashion merchandising.

SECRET SALE: MY FIRST ASSIGNMENT

My first duty as a fashion intern for Erzullie is being a receptionist at the SECRET SALE last February 16, 2013 at the Caffeccino Function Room in Eastwood City.



I know what most of you are thinking... RECEPTIONIST?! How’s that relevant to the fashion industry?

Well it may not sound as glamorous as the other jobs out there, but at least I got to start somewhere!
To tell you the truth, being a Receptionist is not that bad (but not in a way that I’m gonna change my career! Heck no, I’m in for the long run!). I actually enjoyed my job as a receptionist. I got to meet some really gorgeous plus size ladies and models that further inspired me to pursue this career. I also had the chance to talk to Ms. Aries and Ms. Berna who shared with me some of their past experiences in this Industry. The only down part is that I really didn’t see what was happening during the actual sale.

After this, I’m very much looking forward to my “next steps” in this industry; all I can say is.. BRING IT ON!

By the way, for those Erzulliestas who missed the Secret Sale event, Here’s what you missed.

10 percent off form the Holiday 2012 collection

50 percent off from Corporate and Resort 2012 collection

70 percent of on all collections from 2011 to 2010! And the biggest surprise of them all…

The CORPORATE 2013 collection was secretly released before it was publicly launched on March 1-3 at the Super Sale Bazaar at the World Trade Center.

Until the next blog post!

Timmy

MY FIERCE EXPERIENCE: ERZULLIE'S FASHION INTERN COLUMN

PHOTO BY TIMMY MARIANO
Speaking about the power of changing the world, here is one woman who is set to do so ---Timmy Mariano, our plus size fashion intern. Out of 15 applicants from various schools in the Metro, we chose her because of her sincere love for plus size fashion. We also heard that she's planning to delve in the world of fashion and we are definitely excited for that.

We decided to give her her own column here in our Erzullie blogs because we want to give you girls a more in depth view about our fashion line. Also, for those who are interested in having an internship with us, this may also be a nice preview of the things that you might do. We take our internships here seriously.

Anyway, her column will be up within the day and I hope that you girls love it!

You can also catch her in the Erzullie Corporate 2013 launching at the Supersale Bazaar, World Trade Center, Pasay City on March 1-3, 2013 (10am-9pm).

Cheers!

Aries

PLUS SIZE LIFE: INSPIRATION OF THE DAY



I have been blogging like a robot recently. I am afraid to actually ruffle some feathers (or so I thought) that is why I want to keep myself safe.

Not anymore. I want to empower some people today. Erzulliesta or not, I'm sure we can all use a boost this week.

"You can change the world."

I believe that there are no "small actions" in this world. Each and everyone of us will be doing things that will affect the people around us and with that, the rest of humanity. So open up your eyes and see how much power you have inside of you. You can change the world. You can shape your future.

You just have to start choosing you, instead of waiting for someone else to tell you --- "YOU'RE UP."

In the majority of the movies that I have watched, the hero or heroine of the story always gets dumb founded when a sudden magical or major being comes up to them and tell them of their potential --- of their destiny --- they laugh, cry, doubt or end in depression most of the time. They keep on asking, "I didn't ask for this to happen." as if they are the victim of the 'social lottery'.

To be honest, I have met some women who are also in the same dilemma. They feel that the situation they are in, they never chose, so it seems like society owes them to correct it for them.

That's not the case ladies, if you want change now, you have to do it yourself and start inside. CHOOSE YOURSELF. You are up. You  may not have chosen to be part of that situation you are in right now, but now you have the power to say whether or not you still want to be part of it.

You are meant to have a better life. You are meant to be treated better. You are meant to defend yourself. You are meant to be the boss. You are meant to do art. You are meant to be blogger. You are meant to be popular. You are meant to be (insert here whatever you want to be).

This is you and she's finally telling you --- 'YOU'RE UP'.

It's time to change the world for the better Erzulliesta and you are the perfect person for it. You just have to choose YOU.

Cheers!

Aries

Monday, February 25, 2013

HAPPY EDSA REVOLUTION DAY!



If this moment in our Philippine History did not happen, we won't be enjoying the liberties that we have right now.

Cheers!

Aries

Sunday, February 24, 2013

PLUS SIZE FASHION: WEEKLY ERZULLIE NEWS ROUND-UP!



TOP STORIES THIS WEEK ABOUT ERZULLIE:

1. ERZULLIE WEBSITE UPDATED

Click here to see the updated catalogue and shop online for your fierce plus size fashion.

2. THEN AND NOW EDITORIAL I AND II

Erzullie has released the first set of photos of the plus size editorial "then&now" depicting the changes of the brand from 2010 to its latest feats.

3. ERZULLIE IN SUPERSALE MARCH 2013 UPDATES!

The first batch of personal shoppers for the Erzullie Fierce Plus Size Fashion Corporate 2013 launching on March 1-3, 2013 (10am-9pm) at the Supersale Bazaar, World Trade Center, Pasay City has been released!

Check out the latest on personal shopper, Apple Pueblo and Marian Beltran.

Cheers!

Aries

Friday, February 22, 2013

PLUS SIZE FASHION: PERSONAL SHOPPER, MARIAN BELTRAN



It's a rainy friday. Don't worry Erzulliestas, here is something sizzling to warm you up fashion wise.

Want to have a style that's practical, casual and street? Personal Shopper and Erzullie: Fierce Fashion for Plus Size Ladies Model, Marian Beltran, will be at the Corporate 2013 launching on March 1-3, 2013 (10am-9pm) at the Supersale Bazaar, World Trade Center, Pasay City to help you with your styling needs.

See you there, ladies!

Cheers!

Aries

Thursday, February 21, 2013

PLUS SIZE FASHION: THEN AND NOW II



As we have mentioned before, we will be posting some "Then and Now" editorials. For a little history, it's basically about us just looking back to how far we have changed for the better.

Also, it's to remind the rest of the Erzulliestas that tend to work too hard and forget to give themselves some credit for doing so, to actually take a seat and relax for a moment. Bask in the glory that is the great "YOU". You may not turn out exactly as how you want it to be --- we can't all be celebrities, moguls and so on --- but if you look at it, chances are you are better off now than you were before.

Just like our plus size model, Katrina Catapia. To be honest, this editorial is not much about her change. You see, Kat (as we call her) has always been confident and bubbly. Her modeling skills have constantly improved and surprised us each and every photo shoot. So what's the change here? Well, the way that we did our photos.

Our photos before were more wild and uncontrolled. Our first photo shoot was in an abandoned house! Ha! We aimed to shock everyone that would see the photos (in a good way of course). But as of now, we have transferred to a studio and the image of Erzullie has evolved to fierce sophisticated.

You can definitely see it with Katrina Catapia's photos --- the image of Erzullie, although has remained fierce, has definitely evolved in definition. From making noises for plus size fashion that shocks people to the creation of "ooohs and aaaahhhs" from the people who see it.

We have gone a long way.

You have too. Think about it.

Cheers!

Aries

P.S. See you girls at the Corporate 2013 launching as well! March 1-3, 2013 (10am-9pm) at the Supersale Bazaar, World Trade Center, Pasay City

Wednesday, February 20, 2013

PLUS SIZE FASHION: PERSONAL SHOPPER APPLE PUEBLO IN SUPER SALE MARCH 2013!



You know we love treating you girls with luxury!

Aside from launching our coveted CORPORATE 2013 collection on March 1-3, 2013 (10am-9pm) at the Supersale Bazaar, World Trade Center, Pasay City, we are also hiring personal shoppers to help you find the perfect piece of fierce outfit that you need!

And of course, our "always in demand" and "personal shopper professional", Apple Pueblo will be there! She will be on duty on March 2, 2013 Saturday.

See you girls there!

Cheers!

Aries

Tuesday, February 19, 2013

PLUS SIZE EDITORIAL: "THEN AND NOW" I




You know, sometimes we get too busy with our work and our life and we get caught up in always moving on to the next big thing. Then life throws us a curve ball and when we don't get that "next big thing", we get frustrated and beat ourselves up because of it.

I have realized today, that we tend to do the "beating ourselves up" part because we haven't taken a long look at how much we have changed over the years. Recently, I guess, I have been working too hard on the fashion line to the point that I feel that my mental capacity has diminished a.k.a. I have lost my mind. (Ha! Haven't we all?) I felt frustrated because as the co-owner of this fashion line, I should always and constantly work on it.

It's not the case, ladies.

After reading a very nice editorial from one of the premiere fashion magazines in the country, I have realized that although our fashion line, Erzullie: Fierce Fashion for Plus Size Ladies has a long life ahead, we really need to take time and look back to how far we have gone. No matter how small the achievement, chances are, you have evolved into something better than you were before.

So take some time today, Erzulliestas. Take time to look back and see how far you have gone and how better you are now than before. This editorial is for you. It features plus size model, Marian Beltran, because recently, I have just met her and wow --- from the shy, unsure girl she has surely grown into this assured, independent young woman that I see today. I love it.

More then&now editorials to come.

Cheers!

Aries

P.S. See you girls are the Corporate 2013 launching as well! March 1-3, 2013 (10am-9pm) at the Supersale Bazaar, World Trade Center, Pasay City

Monday, February 18, 2013

PLUS SIZE FASHION: ERZULLIE WEBSITE UPDATED!



Greetings, Erzulliestas!

We have updated our catalogue! Check out our digital flagship store today to see the available items.

Can't go? Visit the Erzullie booth on MARCH 1-3, 2013 at the Supersale Bazaar, World Trade Center, Pasay City. 

Cheers!


Aries

Sunday, February 17, 2013

PLUS SIZE FASHION: ERZULLIE SECRET SALE (THE EVENT)



The ERZULLIE SECRET SALE was a huge success! Erzulliestas that went to the event enjoyed personal shopper services and was treated to up to 70% discount on Erzullie designs. The GREATER surprise? They were also able to grab the CORPORATE 2013 collection before it was publicly launched on MARCH 1-3, 2013 at the Supersale Bazaar, World Trade Center, Pasay City. Yes! We have secretly launched it during the event.

We would like to thank all of the Erzulliestas that went to the Erzullie Secret Sale. It was a great, relaxed and fun shopping event for everyone.

Here are some of the photos of the event!

(L-R) PERSONAL SHOPPERS, MARIAN BELTRAN AND DONNA MANIO  GETS ACQUAINTED WITH THE ERZULLIE CORPROATE 2013 COLLECTION W/ ERZULLIE PLUS SIZE DESIGNER, BERNA CUEVAS.

JELYN DE LEON PREPARING FOR THE PLUS SIZE SHOPPING STORM

ERZULLIESTAS WAITING AT THE LOUNGE AREA

PERSONAL SHOPPER AND PLUS SIZE MODEL, MARIAN BELTRAN

THE NUMBERS FOR THE SHOPPERS


See you on the next event, Erzulliestas!

Cheers!

Aries

Friday, February 15, 2013

PLUS SIZE FASHION: CORPORATE 2013 TEASER





We know Erzulliestas love to see some curves. Here is one that will delight you on March 1-3, 2013 (10am-9pm) at the Erzullie booth, Super Sale Bazaar, World Trade Center, Pasay City. New blazers anyone?

See you there!


Cheers!

Aries

Thursday, February 14, 2013

PLUS SIZE: HAPPY LOVE DAY, ERZULLIESTAS!



What else can we say? It's LOVE DAY, Erzulliestas. We wish you all the romance today, whatever that would mean to you. Keep it hot. Keep it Fierce.

Cheers!

Aries

Wednesday, February 13, 2013

PLUS SIZE FASHION: ERZULLIE CORPORATE 2013 RELEASE




Save the date, Erzulliestas! The Erzullie: Fierce Fashion for Plus Size Ladies Corporate 2013 collection will be publicly released on March 1-3, 2013 (10am-9pm) at the Super Sale Bazaar, World Trade Center, Pasay City.

True for our passion for high value, original design, we want to make this collection very special. The pieces of the Corporate 2013 are only very limited in number--- around 6-8 pieces per size (1L-4L). So make sure that you drop by the Erzullie booth during that time before it runs out.

Cheers!

Aries

Tuesday, February 12, 2013

PLUS SIZE FASHION: ERZULLIE "SECRET SALE" FINAL DETAILS




Greetings, Erzulliestas!

We know that it's a little gloomy out there but here is something that would definitely brighten up your day, specially to those who have confirmed for the Erzullie: Fierce Fashion for Plus Size Ladies Secret Sale. We have emailed you, curvy ladies, additional details about the event as well as a "surprise" detail that you girls will definitely enjoy.

Check your emails both inbox and spam for it.

Cheers!

Aries

Monday, February 11, 2013

PLUS SIZE FASHION: ERZULLIE IN SUPERSALE BAZAAR (MARCH 2013)




Hello Erzulliestas!

It's time to add a little dash of FIERCE in your office wardrobe! We are very happy to announce that public release date of our CORPORATE 2013 collection is on March 1-3, 2013 (10am-9pm) at the Super Sale Bazaar, World Trade Center, Pasay City.

Expect new blazers, tops and bottoms! See you there!

Cheers!

Aries

Friday, February 8, 2013

PLUS SIZE EDITORIAL: "FIERCE FRIDAY"



It's the TRIPLE F, Erzulliestas --- a Fantastic Fierce Friday! Time to own this day ladies, the wild weekend is ahead of us!

Here is a nice plus size editorial for you girls to warm your fashion engines up this weekend, whatever your plans may be.

Cheers!

Aries

Thursday, February 7, 2013

PLUS SIZE FASHION: ERZULLIE "SECRET SALE"

Greetings, Erzulliestas!

We all know that everyone is excited about the Erzullie "Secret Sale". As such, we would like to thank all of the Erzulliestas that confirmed for the event. Final confirmation of attendance, adding of guests and asking for pre-vites is up until February 10, 2013, Sunday only.

It's going to be a sizzling event, Erzulliestas!

Cheers!

Aries

PLUS SIZE FASHION: THAT CURVACIOUS BODY



It's almost the weekend ladies. Let's spice things up with a little plus size photo. This one features the beautiful body of plus size model and Erzullie Icon, Loren M. Love!

Cheers!

Aries

Wednesday, February 6, 2013

PLUS SIZE FASHION: ERZULLIE CORPORATE 2013 RELEASE "DATE"





Hello Erzulliestas, 
It’s time for another Erzullie: Fierce Fashion for Plus Size Ladies brand update. You know we like it as fresh as it can! 
As some of you may have noticed, we have already changed our cover photos for almost all of our social sites. We are now gearing up for the release of Corporate 2013 on the 1st week of March. 
Excited? So are we. We are actually going to have a double event that month, but for now, let’s keep it under wraps. 
Also, fret not dear ladies, the secret sale is still happening before that and you can still get your pre-vites and confirm your attendance for it on or before February 10, 2013, Sunday. More details? Click this link! 
Lots of great things are in store for the Erzulliestas this summer. 
Cheers!
Aries

Tuesday, February 5, 2013

PLUS SIZE EDITORIAL: "QUATRE BELLES COURBES"



We know you can't stop looking. This plus size model (Audrey Lee) can really work her curves to her advantage. So beautiful and sexy indeed!

Also, the deadline is coming for the registration for pre-vites and actual final invites of the Erzullie: Fierce Fashion for Plus Size Ladies "SECRET SALE" . Make sure that you get your pre-vites and confirm you attendance on or before February 10, 2013, Sunday. For more information, CLICK HERE.

Cheers!

Aries

Monday, February 4, 2013

PLUS SIZE FASHION: ERZULLIE BRAND NEWS!



Good day, Erzulliestas!

We are again starting our week with some great brand news! Here is a small round up on the updates on the brand!

1. ERZULLIE SECRET SALE

We would like to thank all of the Erzulliestas that confirmed their attendance by replying to their pre-vites. We really appreciate it.

To the Erzulliestas who still want to get their pre-vite for the event, CLICK HERE for more information.

2. CORPORATE 2013 UPDATE!

We are almost finished with the production of Corporate 2013 and we may have a first look on March 2013. Details will follow soon!

3. RESORT 2013 AND DAYWEAR 2013

As of now, we are aiming to launch it publicly on March 2013. If not, we will have a private one (like a first look) by April 2013.

4. ERZULLIE JOB OPENINGS

We would like to thank all of the applicants for the fashion internship as well as personal shopper. We have already contacted all of our chosen applicants for interviews this week. Hopefully, all of them reply immediately sot hat we can have everything fully settled.

Cheers!

Aries

Friday, February 1, 2013

JOB OPENING: 2 PERSONAL SHOPPERS + 1 FASHION INTERN



We would like to thank everyone who applied for the positions of 2 personal shoppers and 1 fashion intern. For those who would still like to work part-time, click here to view the requirements. Deadline is tomorrow.

Cheers!

Aries

PLUS SIZE EDITORIAL: "FIERCE" WITH PLUS SIZE MODEL KAT LOPEZ



You got to hand it to her. Plus Size model, Kat Lopez, can really captivate you with her artistic modeling.

Love it? Stay fierce! It's a FIERCE FRIDAY!

Cheers!

Aries