PLUS SIZE DESIGNER: TAKE & LEAVE LIST 2014

Last year, I made this “Take & Leave” List for 2013. Now it’s that time of the year again where I reflect on this year.

So what am I taking from the year 2014 to 2015?

#1 The belief in the fact that I can put up, manage and grow a store --- easily, with all the drama that comes with it. The wisdom there? It’s not always as bad as you think it is. Probably the reason that you think it is THAT bad is because you are tired.

#2 Crying is good thing. Sometimes, you just really need to let it all out. The only time that you are weak is the time that you give up.

#3 The wisdom that comes with my age. Sure. To be young again seems appealing, but I feel that as I turn another year of my life over, I feel that I am so much better now than I was before. I am now more focused and I feel like I know now how to commit to a direction that I wanted to take. I never want to come back to the old me --- EVER.

With that in mind, I am leaving the following:

#1 The Villa Sole showroom --- we are off to better things. Thank you for the service.

#2 Fickle friends. I am too old waiting around for someone to make up their mind about who they are and what they stand for. I love women who are solid about their ambitions and will do the right thing to get there (no users).

#3 My bad kind of pride. Sometimes, you just have to give up the things that you think you don’t want, for the things that are actually better for you. Just because you didn’t get what you planned for, it doesn’t mean you were a failure. That failure was needed to direct you towards the right path all along. And although it hurts, you really just have to embrace it for everyone’s betterment.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: HAPPY HOLIDAYS!

We just want to take this chance of wishing all of you fierce plus size women a.k.a. Erzulliestas a very happy holiday season! Enjoy!

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE FASHION: “OFFICE –IONADA” #OOTD

Spruce up your office outfit with these Erzullie pieces! Available at the Erzullie Showroom, Legrand II, Eastwood City, Quezon City. Book your appointment today!

Buy the top online:

Buy skirts online:

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: LOU RETIRO | “EMBRACING EMPOWERMENT”

Erzulliesta Lou Retiro started out as an online fan and when she saw that Erzullie was hosting an open plus size model shoot, she immediately took the chance. What she thought was going to be a brief encounter, became a life-changing moment. Check out her journey towards plus size empowerment.

#1 First off, introduce yourself, Erzulliesta and what’s your journey as a plus size woman?

I am Lou Retiro, 24 years of age, a business analyst for a global company.

In my elementary days, I always join beauty contests and activities until I got chubby. Since then, I had low self-esteem. My family would convince me to lose weight since all my four elder sisters are slim. I have tried it, but then I keep on failing which added a lot of frustration for myself.

Soon, I have read articles on plus sizes and love your body campaigns through media. This opened my eyes that we should not fall for the idea that we should all have the same size, face and body. People around you will accept you once you have learned to accept yourself.

This is true for me, I am confident to tell to everyone that I am a plus size woman now, take it or leave it. I want to be an example of self acceptance and self appreciation.

#2 So how did you end up joining Erzullie’s Plus Size Model open shoot?

It was 2012 when I have searched online for brands in the Philippines that caters to plus size women. I remember they just had closed their search for Erzullie Icon that time. After that, I constantly followed it on Facebook, since I also have friends who like the brand. I felt that this brand is really for me. It has style and class that suits my age and personality.

When I saw them open a plus size model shoot to the public, I applied immediately and got in. It was one of the best hours of my life! I am really thankful to Erzullie for giving me an opportunity to learn how to model and be groomed professionally. I couldn't believe the transformation from head to toe.

#3 Speaking of transformation, how did the experience change you?

I now firmly believe that I am beautiful with my curves! It is just a matter of wearing the right undergarments and clothes to emphasize it. I learned to spice up my everyday life with Erzullie, embracing my curves, trying more make-up, accessories, confidence and most of all wearing a fierce attitude. Also Erzullie made me feel relaxed about my size. I don't have to worry anymore if it will fit on some clothes because I know, they have it here for me.

#4 Any messages for the Erzulliestas out there?

By definition, Fierce is being strong and showing a powerful intensity. These are the words that we should always remember. We have exceptional quality in our own way. This should become our mindset. Get up, dress up and show up!

***


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE FASHION: ERZULLIE HOLIDAY 2014 LOOK 9

For the simple Erzulliestas, get this Erzullie Holiday 2014 Asymmetrical dress! This basic long dress is enough to become the building foundation of a lot of fierce outfits for your curves. Get it at the Erzullie Showroom, Legrand II, Eastwood City, Quezon City! Book your appointment here:

Buy the dress online:

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: GELLIE ABOGADO ON DATING

There’s so much pressure on dating --- what more for plus size women? In a world still warming up to the idea that women comes in all sorts of shapes and sizes, how do you make it less intimidating?

Erzulliesta Gellie Abogado, in her interview, “Oh-My-Gellie!”, shares that she started dating to meet new people. A great perspective, eh?

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: “FAITH OVER FEAR”

Everything you do in life will always have a chance of succeeding/failing. What ultimately makes the difference is your faith in yourself that you can survive the consequences of your choice whether or not it does. So, “faith over fear” all the time. A choice is better than none at all because the answer to a decision not made will always be “no”.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE NEWS: THE ERZULLIESTA DECEMBER 2014 (3)

Another fierce week just happened. Check out the recap. For the past issue: The Erzulliesta December 2014 (2)

#1 “Be open to receive” because that is part of making your dreams come true. And also, for the creatives, here is a “burn out cure” for you.

#2 For your fierce curves inspiration, check out the last campaign photo of the Erzullie Holiday 2014 collection, Look 8, “Red-dy to Rock” and “Ballet Babe” #OOTD’s.

#3 Erzulliesta Carol Perla-Cervantes gives us the field report of what style has become after single. Let’s just say she helped re-define the “mom style”.

#4 Erzulliesta and Chubbly designer, Chami Viray, encourages all of you to embrace change.


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE MODEL: CAROL PERLA-CERVANTES | STYLE AFTER SINGLE

Style evolves as our life does but is it true that style turns sloppy (or even secondary) once you become married? Erzulliesta Carol Perla-Cervantes reports back, as she embraces the married life and a whole new outlook about herself and her wardrobe.

#1 Let’s jump to it. How did you meet your husband and how is family life so far?

I met my husband at work. I thought he was a kleptomaniac at first --he was starting too much on my iPhone. I pocketed it, but we both knew the awkward silence meant that I was accusing him of being a thief (haha).

I used to just let life happen -- I was easy-go-lucky and very laid back. I make time to do other things or constantly find new things to do. I didn't sleep a lot, I partied way too much!

Nowadays I'm trying to stretch my time for the kids. Also, I always have to consider my partner's take on most of my decisions --be it a small or a big one. And when you're single and you go missing for 12 hours it doesn't generate a manhunt.

#2 With that in mind, did it affect your personal style as an Erzulliesta?

Before I was married, I was always obsessed with the gypsy/bohemian styles. I wore bandanas, hoop earrings, the works. But really I wore just about anything. Although my style varies almost every day I believe my style is mostly "loud and proud" to be plus size. I love bold prints and colors. Probably the reason I never wear gray! Ha ha ha!

Now that I am married, more or less I've toned down a bit. I don't wear super plunge necklines a lot anymore since bending over would be too much work in keeping my ta-tas exposure-free haha! I don't wear bandanas and rose cabbage accents on my neck and I still love colors. I wear gray now -- just gray pants. I feel like my style is kind of Kate Winslet's. She always goes for the bold colors you know? She rarely wears gray on the red carpet!

#3 There is now a cultural obsession for the “hot mama” status. Thoughts?

Do not succumb to the “instant hot mama” pressure. Since I gave birth I've been at least 30 pounds heavier, and it doesn't mean I just let myself go. I exercise and eat healthier --more than I did 10 years ago. It took time to develop your baby. Your body needs to rest up a bit too after birth.

Relax. Being "hot" isn't everything. If your husband loves you dearly, he will think you're not only hot, but you're a goddamn rock star for carrying that baby for 9 months!

For me, I think I like looking a certain way. If it inevitably gears toward "hot momma" territory, who cares? I like making an effort to look my best, and it boosts my happy hormones like crazy

#4 Do you think that there is such a thing as “mom style”?

This is tricky. I think there is -- and usually it means that it's not a very flattering/fashionable style! What comes to mind are dowdy clothes and no makeup and ... looking very homely. I feel it's unfair that moms get that kind of stereotype. Choosing comfort over style isn't solely reserved for parents!

But then again you see Jennifer Lopez, Angelina Jolie, they're moms -much older moms and they still wear sexy little things! I don't think there should be a limitation to what moms wear. Although I think moms should be more careful in choosing clothes and consider first the kind of occasion they're going to and if they have their kids with them.

#5 So how do you keep your personal style still intact in this new phase of your life?

I keep up by browsing Instagram, and anything else the Internet or magazines can offer. I'm an avid reader of anything that comes my way --from utility bills to prescriptions and magazines and really wonderful novels like Harry Potter. Just reading, and browsing. Oh, this trove of information straight to my phone!

#6 Parting words about being a stylish mom?

I think the greatest challenge in being one is to encourage other moms to do the same. It doesn't take a lot to be comfortable with a certain style, or find a style that suits you best. Start with the current pieces that you have and try to mix and match.

Being a stylish mom also creates a positive energy for me. I don't want life to just pass me by. I want to see my kids grow up, see my friends, go to work, pursue my hobbies and grow old with my husband. And what's wrong with having a family life while wearing a leopard print dress and red stilettos with a glass of bubbly in one hand right?

***


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE EVENT: ERZULLIE STYLE CLASS | MASTER YOUR FIERCE CURVES! (REGISTRATION CLOSED!)

We would like to thank all of the Erzulliestas that registered for a plus size style class. Registration is now closed. So excited to see you ladies to discuss fashion and make-up!

See you there, ladies!

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE FASHION: #OOTD “BALLET-BABE”

Go for a soft and sophisticated casual look this Holiday. Check out the Erzullie Holiday 2014 collection knit and chiffon dress! Available at the Erzullie Showroom, Legrand II, Eastwood City, Quezon City. Book an appointment here:

Buy the dress online:

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: CHAMI VIRAY ON CHANGE

“Change is good. You just need to realize that you need it.” – Chami Viray, Erzulliesta and designer of Chubbly.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE DESIGNER: THE 'BURN OUT' CURE

Yesterday it was so hard to blog. Honestly. I guess inspiration sometimes runs out, huh? So what did I do to snap out of it? I played. I played the whole day.

I knew I had responsibilities and I really felt disappointed with myself that I was not able to take care of it. But then again, I am really dried up in the brain. It’s actually a great problem. It’s because of all of the opportunities that came all of a sudden. We needed to pay attention to all of it and well, here I am --- dried brain zone.

But hey, here I am. Back to blogging. So what’s new?

Aside from our gratitude for all of the Erzulliestas that set an appointment this December with us, well, we are currently working on our Resort 2015. Hopefully we finish all of it by February 2015 so that we can have an early private event for it.

That’s all for now.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: “BE OPEN TO RECEIVE”

Remember ladies. You can keep on wishing, but dreams happen when you learn to recognize and receive it. Be open to receive. You deserve these blessings that you got.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS FASHION: #OOTD “NO-CARE CURVY”

Go for simple with full impact with this “No-Care Curvy” look. We combined a dress and placed a simple white tunic top to give it a whole new flair. Formal accessories give it a classy touch, while your simple hair down gives it a relaxed tone.

Both items  are available at the Erzullie Showroom, Legrand II, Eastwood City. Book your appointment here:

Buy the dress:

Buy the top:

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE FASHION: ERZULLIE HOLIDAY 2014 LOOK 7

This shimmer and chiffon dress is a dress on a whole new level. It does have a black counterpart but for the lovers of some shimmer and light, this is your fierce plus size item. Available at the Erzullie Showroom, Legrand II, Eastwood City, Quezon City.

Book your appointment here:

Buy the dress online:

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE FASHION: #OOTD “CURVY OF THE BLOCK”

This is our version of the “Jenny from the block” look --- we named it aptly, “curvy of the block”. We placed the belt inside the dress (underneath the chiffon shell) for a subtle curve accent and get some poppy accessories on board for a fun and urban look.

The dress is available at the Erzullie Showroom, Legrand II, Eastwood City, Quezon City. Book your appointment here:

Buy the dress online:

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: CHAMI VIRAY ON THE BRAND AND DESIGNER PERSPECTIVE

Erzulliesta Chami Viray, plus size designer of the brand, Chubbly, shares how her perspective as a designer affects the brand. She states in the interview, “Changing Chubbly”, that her brand is a reflection of herself. Wherever she goes or what she does, her brand adapts.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE DESIGNER: IT’S DECEMBER!

Whew! We just finished Erzullie’s Anniversary month and would like to thank all of the Erzulliestas that made it possible. It was a very successful month full of events and we just can’t get enough of it.

Now, I just realized this morning that --- OMG it’s December! It seems like January was just yesterday, or something. I know it may sound like I am exaggerating things but, I am just here wondering --- where did time go?

Most importantly, did I use it well?

I know that this year was a little rough as we start to perfect our production and correct our fashion clock. We finally did, with the Corporate 2015 collection exclusively released last November. We are currently doing the Resort 2015. We are re-doing it as I, personally, did not find it excellent enough for the Erzulliestas. Here is to hoping that the second collection would be better.

As we are about to face 2015, I am bracing myself as we are going for the next step for Erzullie as a business. It’s now time for the marketing department to have a makeover. Hopefully, we do things right for Erzullie’s 5th year in operation. (I know I have just celebrated the 4th year this year, but hey, I like thinking about the future.)

Anyway, that’s basically it. It’s been a while since I have popped my head here and share some thoughts. Hope you girls have an awesome day!

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE NEWS: ERZULLIE FREE SHIPPING PROMO FROM DECEMBER 3-15, 2014!

FREE shipping for all online orders from December 3-15, 2014! Get your fierce on with the fiercest plus size fashion from Erzullie! Check out the details:

#1 All order forms are time stamped by Google, and therefore, only order forms from December 3-15, 2014 will be accommodated by this promo.

#2 This is open for delivery addresses within the Philippines only.

#3 Minimum of one (1) item and no maximum number of pieces.

Looking forward to seeing your online orders, ladies!

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE POWER: “TIME TO SHINE!”

It’s the Holidays and we know that Erzulliestas will be going to a lot of parties. Remember ladies, it’s time to shine! But of course, you can’t help it already. Wherever you go, whatever state of life you are in, you know how to fierce it up and command attention.

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE NEWS: THE ERZULLIESTA DECEMBER 2014 (1)

Wow! It’s already the last month of the year. Time does fly fast when you are fiercing it up. Check out the recap of your week. For the past issue: The Erzulliesta November 2014 (4)

#1 “Celebrate the small wins” Because Erzulliestas never believed in size labels anyway. (Haha!)

#2 This week is all about the Plus Size Fashion Dash. 4 lucky Erzulliestas came in and had a grand time grabbing as many Erzullie items as they want under 4 seconds. Even photos and videos coming soon!

#3 Erzulliesta Chami Viray, also the designer for Chubbly, shares how Corporate life can be draining and how her passion became her sustenance for life.

#4 Erzullie is holding a PLUS SIZE STYLE CLASS. 9 slots left! Did your register yet?

#5 For your dose of fierce plus size fashion. The last set of the plus size editorial, “For The Love of Erzullie” IV has been released, while we give you tips on how to do the “unexpected” for your next OOTD. Or maybe you are more of this Holiday 2014 Look 6 kind of girl?

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE FASHION: ERZULLIE HOLIDAY 2014 LOOK 6

Time to get ready for all those HOLIDAY PARTIES, Erzulliestas! Fierce up your wardrobe with the Erzullie Holiday 2014 collection. Available at the Erzullie Showroom, Legrand II, Eastwood City, Quezon City. Book your appointment here:

Buy the collection online:

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE EVENT: PLUS SIZE FASHION DASH (CLOSED!)

We would like to thank all of the Erzulliestas that registered for the ERZULLIE PLUS SIZE FASHION DASH happening this November 29, 2014, Saturday 3PM-4PM at the Erzullie Showroom, Eastwood City, Quezon City.

Sent you an en email already, ladies! Check it!

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

PLUS SIZE FASHION: “FOR THE LOVE OF ERZULLIE” IV

It’s the last week of Erzullie’s Anniversary month. Here’s the last set of the plus size editorial: “For the Love of Erzullie” IV. Hope you girls love it as much as we do!

Cheers!


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com