ERZULLIE WENT TO THE BALL: OPENS IN GLORIETTA , MAKATI CITY! (by: Yvalia Castellino)

ERZULLIE WENT TO THE BALL: OPENS IN GLORIETTA, MAKATI CITY!
by: Yvalia Castellino

On March 1, 2011, Erzullie opened their outlet in Cinderella, Glorietta 3, Makati City. You can now buy all favorite curvy fashion there, in addition to their other previous outlets: Backstage Store, Serendra and Sueno Makati City.

For the past 2 weeks, Aries De Guzman, Co-owner and designer of Erzullie, has been blogging about her experience, and basically, it was not that easy. "It has been a long hard road for us to be able to open. We did not even thought that we can open on time because of some obstacles. However, with some help, we were able to do it."

So what is she and her bestfriend and business partner feeling right now? "Grateful... always grateful for the wonderful things that have happened so far."

Erzullie opening in Cinderella is also another milestone for the brand, as the latter is the first plus size clothing to ever be approved and allowed to be part of the store. Aries De Guzman again expresses her gratitude for the prominent fashion house of the country: "We are very grateful for Cinderella because they have really helped us with everything. They have also provided an opportunity for us to grow as a brand. We are eternally grateful."

So what is next for this fierce and curvy brand? Aries De Guzman stated that after they have established themselves in Glorietta, they will also open in Alabang. When asked about a concept store, Aries stated around 2012-2013, hopefully in major malls (they are targeting either SM or Ayala Malls).

Personally, I have my fingers crossed for this brand, as they live to design for the sexy plus size women, to make them all feel happy and confident! And as I have stated in the earlier article I wrote for them, they have never disappointed me when it comes to excitement. It seems like with every breaking news we get, the brand is becoming bigger, better and more high fashion as they have promised!

Yvalia Castellino, Fashion Writer

ERZULLIE OPENS IN CINDERELLA, GLORIETTA!

MARCH 02, 2011
10:20 AM

The road was rough but it was worth the work! ^^

We would like to invite everyone to drop by our newest outlet! --- Cinderella, Glorietta, Makati City!

Buy both the remaining pieces of the Holiday 2010 and Resort 2011 there! More Resort 2011 to come!

Cheers!

Aries De Guzman
Co-Co

ERZULLIE OPENING MOVED???

February 27, 2011
11:52 AM

Hi girls, unfortunately, despite, our greatest efforts, we have to move our opening. It will still happen in March 2011, first week.

The merchandise is ready, the hangers and fixtures... However, it seems like we are yet to find 2 people that will help us in the store. We have interviewed many, but we are still left with two (2) spots open.

Hope that this message reaches the right person! ^^

for more details on Erzullie Careers: http://www.sulit.com.ph/index.php/view+classifieds/id/3220117/ERZULLIE+FASHION+LINE%3A+%28PROMODIZER+HIRING%29

Cheers!

Aries De Guzman

ERZULLIE OPENS IN CINDERELLA, MARCH 2011!

FEBRUARY 24, 2011
7:57 AM

Dear Erzullie Girls,

I just want to announce that Erzullie will be available in Cinderella, Glorietta,
on MARCH 2011!

stay tuned for details!


Cheers!

Aries De Guzman
Co-Co

SORRY FOR THE BLOG OUT

FEBRUARY 24, 2011
7:49 AM

In a few minutes, I will be leaving for Cinderella again to finally sign the contract and get the other files that I need. I apologize for the blog out. Things have been wonderfully crazy for the brand!

In 2 weeks, we were able to take care of the fixtures, find a promodizer (we need one more) and get everything approved and happy.

We also have some magazine interviews here and there (but I will be saying that after a little while. hahahaha)

So for now, I just want to say... love you all. I will be myself again after a few days. hehehe.

Cheers!

Aries De Guzman
Co-Co