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Wednesday, February 27, 2013

PLUS SIZE OPINION: ARE YOU BRAVE ENOUGH?



Let's face it. We are all afraid of criticisms.

"You can't make that model wear sleeveless, she might get bullied when the photos are posted."
"You can't post that, it's too daring and provocative!"
"You can't blog about that, people's feelings will be hurt. You don't want to be perceived as a douche."

Just some samples of criticisms that I give to myself and my decisions. Then there will be some people who will actually exert extra effort to say bad things about you or the things that you do.

"Who would wear your clothes? It's unrealistic!"
"Eww! Your designs are too ugly and slutty!"
"Your models are too thin! Where are the big models?"

- and my personal favorite -

"Your models are TOO BIG! Make them smaller!"

Earlier today, I was about to post the Then & Now III photo and I must admit, I was scared. I was thinking, "What if the Erzulliestas don't like it? What if some moron out there makes fun of my model?" If you should know, I'm very protective of both my Erzulliestas and my models. I really don't like it when someone's mental capacity cannot understand the art that they are making. I know it's too personal, but it's not like Erzullie is a heartless corporation either. We made the fashion line to spread an idea --- Fierce Plus Size Fashion and it will always stay that way --- no matter how many corporations tell me that we will never be professional with what we do.

I will take personal over conforming to anyone's standards any time because Erzullie is personal. It's a woman discovering her fierce and raw power underneath as a plus size woman. It can't be tackled in a "factory" sense. Doing that would be irrational.

I actually did post it and then deleted it. I was scared to death. I know it's a small thing but I actually packed up my things from the office and wanted to run away to somewhere. But then, I have realized I haven't emailed my personal shoppers yet on what they are supposed to do this weekend. So, after dressing up and packing my things, I actually sat down, opened the computer again and did my work.

Then I have realized that I am a coward. Yes, ladies and gentlemen, to the people who thought I was otherwise, it's not true. I'm a coward. But the good thing is that, I have realized this and quickly said, "F*ck this. I'm not going to bend just because a few people out there may not like it. My business is to create art and this is my art and Berna's. If they do not like it, then I can't do anything about that. What I can do though is to focus on the wonderful people that actually connects with me with the art that I am making... THIS IS IT."

Type, type, type .... CLICK.

I have posted it and so far, a lot of Erzulliestas are loving it. Plus Size Model, Khris Guarin, has always served as an inspiration to a lot of Erzulliestas. I'm aware that our plus size fashion line is not everyone's cup of tea, but I celebrate the fact that there are a lot of other women who feels the same about us.

It's not like these people who don't like what we do are wrong either. We just have a different perspective of what's right. I respect their views very much and I also must remember to respect mine. They don't even have to like it. I just have to like it along with the rest of the people who does.

The lesson here is, criticisms, at the end of the day are just words. It gets to you, "yes". You can't stop them "yes". But the important part is that you also have a choice to block them out and keep in touch with the people that actually love your work as is. Always remember the end game. In my case, it's not how many people actually like/dislike our work, but how many plus size woman have we empowered through our designs.

So the question is, ARE YOU BRAVE ENOUGH to face all the criticisms in the world in exchange to connect with other people who also thinks and feels the same way as you do?

My answer is yes. I don't want to blog like a robot anymore. A whole new breath for Erzullie has arrived. Suck it, FEAR.

Cheers!

Aries

PLUS SIZE EDITORIAL: THEN & NOW III




If there is one thing that I adore about plus size model, Khris Guarin, it's the fact that she is a story of a woman who has found herself and is very secured of her character.

In her first photo shoot with us, she was nervous and was always thinking what other people might think. However, come our Erzullie: Fierce Fashion for Plus Size Ladies 2nd anniversary editorial, a beautiful, secure and assured woman came out to wow us in front of the camera. Three cheers! For the woman that greatly inspired our fashion line.

Cheers!

Aries

PLUS SIZE FASHION: PERSONAL SHOPPER TIMMY MARIANO (SUPERSALE MARCH 2013)




Who will be at the Supersale Bazaar? Erzullie: Fierce Fashion for Plus Size Ladies Intern, Timmy Mariano, of course! She will be helping Erzulliestas find the fiercest outfits they need at the Corporate 2013 launching on March1-3, 2013 (10am-9pm) at the Supersale Bazaar, (HALL D) World Trade Center, Pasay City.

See you girls there! P.S. Her latest blog post for "My Fierce Experience" was such a hit to you girls! Thank you! Read the latest here!

Cheers!

Aries

Tuesday, February 26, 2013

MY FIERCE EXPERIENCE: THE ERZULLIE "SECRET SALE"




Hi Erzulliestas!

I’m Timmy Mariano. I am currently a 3rd year advertising student who wishes to pursue a career in the Plus-size fashion industry, one of the reasons why I took the opportunity to be Erzullie's Fashion Intern this summer! It is a prerequisite for us, to undergo 160 hours of Practicum with any approved company which that would helpful in our upcoming Thesis class.


The market for Plus-size women is only starting to grow and being a Plus size woman, trying to enter the fashion industry, makes it so much harder for me to "break in", so I need to know more about my future market to better understand this industry.

“My Fierce Experience” is about my step by step entry while trying to make it in this industry, from hour one to hour 160. I created this column to share my experiences to all Erzulliestas who also wish to enter the fashion industry and also (maybe) inspire other plus-size ladies to enter the same industry; May it be modeling, fashion designing or fashion merchandising.

SECRET SALE: MY FIRST ASSIGNMENT

My first duty as a fashion intern for Erzullie is being a receptionist at the SECRET SALE last February 16, 2013 at the Caffeccino Function Room in Eastwood City.



I know what most of you are thinking... RECEPTIONIST?! How’s that relevant to the fashion industry?

Well it may not sound as glamorous as the other jobs out there, but at least I got to start somewhere!
To tell you the truth, being a Receptionist is not that bad (but not in a way that I’m gonna change my career! Heck no, I’m in for the long run!). I actually enjoyed my job as a receptionist. I got to meet some really gorgeous plus size ladies and models that further inspired me to pursue this career. I also had the chance to talk to Ms. Aries and Ms. Berna who shared with me some of their past experiences in this Industry. The only down part is that I really didn’t see what was happening during the actual sale.

After this, I’m very much looking forward to my “next steps” in this industry; all I can say is.. BRING IT ON!

By the way, for those Erzulliestas who missed the Secret Sale event, Here’s what you missed.

10 percent off form the Holiday 2012 collection

50 percent off from Corporate and Resort 2012 collection

70 percent of on all collections from 2011 to 2010! And the biggest surprise of them all…

The CORPORATE 2013 collection was secretly released before it was publicly launched on March 1-3 at the Super Sale Bazaar at the World Trade Center.

Until the next blog post!

Timmy

MY FIERCE EXPERIENCE: ERZULLIE'S FASHION INTERN COLUMN

PHOTO BY TIMMY MARIANO
Speaking about the power of changing the world, here is one woman who is set to do so ---Timmy Mariano, our plus size fashion intern. Out of 15 applicants from various schools in the Metro, we chose her because of her sincere love for plus size fashion. We also heard that she's planning to delve in the world of fashion and we are definitely excited for that.

We decided to give her her own column here in our Erzullie blogs because we want to give you girls a more in depth view about our fashion line. Also, for those who are interested in having an internship with us, this may also be a nice preview of the things that you might do. We take our internships here seriously.

Anyway, her column will be up within the day and I hope that you girls love it!

You can also catch her in the Erzullie Corporate 2013 launching at the Supersale Bazaar, World Trade Center, Pasay City on March 1-3, 2013 (10am-9pm).

Cheers!

Aries