PLUS SIZE FASHION: (DESIGNER’S THOUGHTS) BEFORE WE TAKE THE VACATION

Next month (November) is Erzullie’s anniversary month and before we take a vacation from October 30 – November 4, 2013 (be back online November 5), here is our little love note.

Wow. 2 more days and then Erzullie’s anniversary month is about to happen. We (literally, Erzulliestas and the brand, Erzullie) are about to celebrate our 3 years anniversary of being together.

I know. It sounds like we are in a relationship. To be honest, I have always viewed this brand as so. It's because of that relationship that the brand has lasted so long and with that, we are eternally grateful.

Thank you, Erzulliestas for giving us the privilege of serving you girls the fiercest plus size fashion in the Philippines.

Furthermore, the annual Erzullie anniversary photos are about to come out. I am actually excited because I think that the theme of this has really encapsulated the brand’s journey this year. It’s all about leveling up and this year, I am proud to say that with your continued business we did.

To add more excitement, the Holiday 2013 diamond collection is also about to come out online next month. We are so happy of our work! Here is to hoping that you girls would love it too.

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE OPINION: 3 FASHION TRENDS THAT SHOULD COME BACK

Styles become trends because it has refreshed the fashion polis’ palette from the usual and so here are the 3 fashion trends that we think should come back!

#1 Color blocking (In General)

To be honest, I really miss this trend, whether it’s neon, pastel, black and white, neutral. But feelings aside, this trend stylishly infected and addicted many women and men mainly because of the color and freedom it gives.

Using colors, you can play with your proportions, add color to your ensemble and look lively! And in a world where pressures abound, there is a need for us to add a dash of creativity to induce happiness.

#2 Pastel Colors

Okay this, maybe not yet. We are yet to bury that trend deep down in our minds to be in the mood for this ice cream color delight. But I do remember this trend being so deliciously feminine that every woman wanted to sport one.

I do think that this should come back but maybe waaay into the future. I love how these colors bring out a modernized, sophisticated female in each woman.

#3 That long khaki denim skirt

Remember those long khaki denim skirts that dominated the 90’s? I wanted to have those when I was young but I didn’t have the money. Lol. Anyway, it was floor length, usually straight cut or pencil with slits (double or single).

If there is one big denim garment that ever made a woman look casually chic, that thing is it! I remember it being worn with light long sleeve tops and that fisherman hat with the front folded up with a sunflower on it. Lol. The 90’s was such a carefree thing.

How about you, Erzulliestas? What fashion trend would you like to come back?

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: ERZULLIE HOLIDAY 2013 BTS PHOTOS

Last October 26, we had a photo shoot of the Holiday 2013 collection. It’s special not only because this is the last collection of the year, but also because it’s the first shoot that we have ever done in our design studio.

Just seeing this happen where all the clothes are made and designed just gives us the happiness that Erzullie has a long future ahead of her. Through this, we feel that we are given more time to have the privilege to serve our fierce plus size sisters.

But emotions aside, if you ladies can’t get enough of the BTS photos we posted on our instagram, twitter, facebook and tumblr accounts, here are some more!

We would like to thank Mr. Mark Alvarez for the raw photos of the collection! I would also like to thank Erzullie Icon and Plus Size Model, Loren Monares, for being the lovely professional that she is.

Cheers!

Aries

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE NEWS: ERZULLIE VACATION SCHEDULE (BACK ONLINE: NOVEMBER 5, 2013)

Greetings, Erzulliestas!

We just want to announce that we will be on vacation from October 30 – November 4, 2013. All online orders and inquiries submitted on the said dates will be answered when we comeback online on November 5, 2013.

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE POWER: “I HANDLE OBSTACLES WITH GRACE”

It’s amazing how an Erzulliesta handles all challenges with such poise and grace! There is no doubt that an Erzulliesta is a go-getter and it can be difficult at times. But this is no reason for her to not show her good side, even if all the pressures are crushing her. As such, mantra for the week is “I handle obstacles with grace.”

Shine on, Erzulliesta!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: THE ERZULLIESTA OCTOBER 2013 (4)

Well, it’s the last week of October 2013, ladies! Here is the recap of the Erzullie week and if you are up for some nostalgia, here is The Erzulliesta October 2013 (3).

#1 Erzulliestas are independent and as such, “Independence is my favorite mantra.”

#2 We may have a specific view of how our life should be right now and we may be disappointed that it did not turn out the way we want it, but nonetheless you should know that “right now, you live a charmed life”. 

#3 This week is all about Erzullie’s Holiday 2013 collection with the title, “Diamond”. We just had a photoshoot and we shared our thoughts before it and why the collection is named that way.

#4 We have revamped WEDNESDAY WEAR! Got a bold colored skirt? Check out how to style it 3 ways with Erzullie’s Holiday 2013 blue lace skirt as an example.

#5 What’s online? This plus size hippie dippie dress and stripe pencil skirt!

#6 Erzullie Icon and Plus Size Model, Audrey Lee reminds us that “All women of different shape, color and size are beautiful.”

#7 Erzulliestas love to shop, but what are the 3 most important questions to ask while doing so? We discuss.

#8 Before we launch the Holiday 2013, here is a look back at the 2012!

#9 We have finally introduced the new part of the Erzullie family! Introducing plus size personal shopper Gladys Fernandez!

#10 This is important! We expose 2 Erzulliestas who deserves your attention! Check out the Pinay Curvies interview and why they do what they do with or without recognition.

#11 If you are looking for some plus size style inspiration, check out this “light and breezy” look!


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE STYLE: “LIGHT AND BREEZY”

Get your “light and breezy” style on! This fierce plus size beige dress with draping detail makes you look classy and sophisticated while giving you the comfort and movement that you need. To make it pop even more, wear a colorful accessory like this necklace!

Lovely plus size style inspiration, yes?

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE POWER: PINAY CURVIES, WHY THEY DO WHAT THEY DO WITH OR WITHOUT RECOGNITION

A couple of Erzulliestas is shaking the local plus size scene --- Mitch Cagadas and Lornadahl Campilan, the girls behind Pinay Curvies, have been holding local events aiming to empower plus size women. We sat down with them for a little chat about what motivates them to keep on doing what they do and why go through all the trouble in doing so.

Presently, you are the only blog that actively focuses on local plus size events. Was that the original plan?

Lorna :  I'm under the impression that The Curvy Lifestyle did the same thing before us. It was our vision to make it a smaller world for plus size Pinays. We hope to hold more events that tackle wellness and nutrition, getaway and Philippine Fatshion Week!

Mitch : It was clear that it will be a community centered movement for Filipino women. I'd like to see Pinay Curvies as a well-rounded plus size community.

Where do you get ideas with regards to your events and what motivates you to do them?

Lorna: I got the "swap meet" idea from the plus size community in the US. I was like, "We should have our own gatherings, too!"

I feel motivated because of the fat jokes and oppressive treatment of fat people. I get reminded that we can't fail. It's very rewarding to serve other people.

Mitch : The majority of our inspirations came overseas. Hearing appreciative feedback from curvy women definitely inspires us to do better. Meeting new friends that share the same interests and opinions in life that we find truly rewarding.

What was the most memorable event and how do you girls manage it?

Lorna : I love the Swap Meet & Greet because plus size brands supported us even if we're just newbies and everybody went home happy.

Finding the venue is always the most challenging part. I guess being focused helped us to overcome it.

We both handle our social media presence, but I admit I'm more hands-on about that. Mitch does the graphic design. This is easy because Pinay Curvies is our escape from stress.

Mitch : Swap Meet & Greet, it was our very first event so I'm always sentimental about it.

Money is a challenge but God has proven his miracles.

All praise to Lorna for being socially active. I mostly do technical web stuffs, answering fashion woes and going through every detail prior hosting the actual event. I think it is the sense of professionalism that helped us overcome the challenges. I'm also blessed to have a husband who supports and understand my interests outside our relationship.


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE EVENT: (DESIGNER’S THOUGHTS) HOLIDAY 2013 PHOTO SHOOT TOMORROW!

Well, what can we say about the photo shoot tomorrow?

First, this would be one of the most unconventional one that I have ever done. Usually we got things pinned down last year max and 3 months prior. However, this particular collection, everything was last minute.

To my standards, that’s low, but I guess, it has to go on. We only found the best idea on the spot, and Erzulliestas always deserve the best of us. So if this is the route that we have to go through to bring them that, I’ll adapt and take it.

Next, we are somewhat going back to our roots. You’ll figure it out later when the photos come out. Obviously, since Erzullie Icon and Plus Size Model, Loren Monares, is the main inspiration of the collection, Erzullie designer and co-owner, Berna Cuevas chose her to model both the catalog and campaign.

The photographer is the great Mark Alvarez still. He is the one responsible for the raw photos of the Pre-Holiday 2012 onwards.

Finally, since Berna wants to pursue something different, she will be doing the makeup and styling for this photoshoot. So it’s going to be tedious. We are so used to working with a MUA recently so I really don’t know what to expect.

Also, I think this shoot just got even more personal with that.

Well that is our thoughts with regards to the upcoming photo shoot. Wish us great luck, ladies! We really need to continuously become better!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE STYLE: GLADYS FERNANDEZ (PERSONAL SHOPPER)

If you want to have a personal shopping guide that specializes in the Girl-Next-Door look, then Gladys Fernandez is the one for you! The personal shopper on duty during #ErzullieInAlabang, Erzulliestas were so delighted to be served some expert style advice from this plus size stylist!

You’ll be seeing more of her soon in Erzullie events!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: ERZULLIE HOLIDAY 2012 (A LOOK BACK)

We are about to have the photoshoot for the Holiday 2013 collection this Saturday, October 26. But before we do, here is a look back at the Holiday 2012 collection.

We would like to thank all of the Erzulliestas that bought this collection. You girls are amazing!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: 3L STRIPE PENCIL SKIRT (AVAILABLE ONLINE)

Shopping alert! We are down to the last piece of this style! This 3L demi-couture stripe pencil skirt is perfect from your corporate down to your party ensembles!

Order now! http://ow.ly/q7gYr

Product Code: P13-0083 Price: Php 790 Available Size: 3L

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: 3 IMPORTANT QUESTIONS TO ASK DURING CLOTHES SHOPPING

Erzulliestas love to shop but they keep their style and wits while doing so. This way, they maximize their money, harmonize their style and keep things organized all the time. So what are the 3 important questions to ask when you shop to keep it all together?

#1 Will I really use it? 

There are many times when we walk by, see this amazing clothing and we buy it. But then we don’t really get to use it as much. This is, of course, money wasted and to avoid that, always ask yourself --- will you really use it? If not, why buy it? If it’s all for ego, there are other ways to deal with that for free --- like throwing a compliment to yourself every 5 minutes. 

#2 Brand name aside, do I really like this?

Sometimes, we get swept off with the brand name. However, at the end of the day, no one really has the time to identify what brand you are wearing (not unless that is the person’s work). So brand name aside, do you really like the way the clothing falls on your body? If it doesn’t then, why buy it?

#3 Do I need to buy anything else first, before this one?

Before you buy this garment, are there other financial obligations that you need to prioritize? Get those things first before you start to casually shop for things. This way, you got all of your other affairs in order and you don’t create a new problem that you will worry about later (like where will you get the money now for that important item because it turned into a shirt, instead). 

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE POWER: “ALL WOMEN OF DIFFERENT SHAPES, COLOR AND SIZE ARE BEAUTIFUL”

Erzullie Icon and Plus Size Model, Audrey Lee, shares her thoughts on what modeling has taught her: “All women of different shapes, color and size are beautiful.”

This is from her interview, “Lady Boss”. Just a little throwback!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: HIPPIE STYLE DRESS (AVAILABLE ONLINE!)

If you like some color, fun and flow to your style then this plus size “hippie dippie” style dress is perfect! Its light chiffon is perfect for both comfort and easy lounge style, but it has lining to make sure that it gives you perfect coverage. Its color is bright and festive, perfect for celebrations! So get your hippie dippie on with this amazing plus size garment!

Order now: http://ow.ly/q4WkS

Product Code: R13-0077 Price: Php 1,150 Available Sizes: 3L, 4L

Cheers!

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: 3 WAYS TO WEAR A BLUE LACE PENCIL SKIRT

Sometimes, it’s easy to just buy black because “it goes with everything”, but so does your pencil skirt with details! Check out these 3 ways to style Erzullie’s plus size blue lace pencil skirt! (Which is part of the upcoming Holiday 2013 collection to be released on November 2013)

Look #1: “The Boss”

For the Erzulliesta Corporatista, make your bright toned skirt work appropriate by grounding it with some dark colors and keeping everything sophisticated and tasteful. A little constructive blazer is also in order.

Look #2: “The Date”

Present yourself in a classy and trendy way by combining this blue lace skirt with a top that is in the same family of color and is simple in cut. Add a little twinkle of accessories and you are good to go.

Look #3: “The Cutie”

Channel your “girly” side by experimenting with some pastel colors that compliments the hue of your skirt.

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: (DESIGNER’S THOUGHTS) WHY THE HOLIDAY 2013 COLLECTION IS CALLED “DIAMOND”

For us, Erzulliestas are all diamonds, not only because of their expensive look and classy demeanor, but because of the process of how they were made. As such, we dedicate the Holiday 2013 collection to this aspect of an Erzulliesta’s life.

At first, it was supposed to be a continuation of the Pre-Holiday 2013 collection wherein the Erzulliesta and her new found man starts to date. However, as time flew by, Berna saw the story of a “complete Erzulliesta” that whether or not she has a man by her side, her value is always very high. Just like Erzullie Icon and Plus Size Model, Loren Monares, who, with a tornado of responsibilities and a little bit of drama in her life, still manages to emerge with grace and poise each and every time.

Just like how a real diamond is made (from carbon, it is pressured and emerges to become one), every Erzulliesta started out as person full of potential and after a lot of challenges, she emerges as her beautiful, high valued self.

But it does not stop there, to perfect itself, the only way to do so is to be cut by another diamond. And it is with this symbolism that we believe that the only person that can form an Erzulliesta is herself --- her choice to always perfect and show her true value each and every time.

So, shine bright like a diamond, Erzulliestas! This collection is for you!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE OPINION: “RIGHT NOW, YOU LIVE A CHARMED LIFE”

Right now, you live a charmed life.

Recently, I have read an article in the Huffington post about the Gen Y and why they are all frustrated about their lives (well not all, to my view). The Gen Y people are the people who are born in the late 1970’s until mid 1990’s. Apparently, my generation is frustrated because when we are young, we given “a sense of optimism and unbounded possibilities”, but reality kicks in and we didn’t get what we want.

But then again, this is not just an isolated case with my generation. I observe this to almost any age group. We all get frustrated when we don’t get what we want or expected.

We all have these specific standards of what we will look like, how much money we will make and what career path we need to be on at a specific time frame. And then, when we don’t reach that, we think that we are a failure, thus the “unhappiness”. It is at that point that we should stop and see how far we have gone and how bigger we have made it than we actually thought (or anyone else) we would be.

We may not have achieved or own what we thought we would, but our lives are still blessed nonetheless. Everything that you are enjoying now is coveted by someone else --- guaranteed. As such, you do live a special life. Your life is someone’s vision of success so be happy and content knowing that you are doing okay.

Happiness is not about achieving what is in your head, but knowing that you are blessed right now this minute. So love that thought. Live it. You do live a charmed life.


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE POWER: “INDEPENDENCE IS MY FAVORITE MANTRA”

Independence is an Erzulliesta’s favorite word. It may not be easy to attain it, but she’s happy to do the necessary to get it. And so she says,

“Independence is my favorite mantra”

Go and get ‘em ladies!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE FASHION: THE ERZULLIESTA OCTOBER 2013 (3)

Another great week just happened, Erzulliesta! Catch up with The Erzulliesta October (3) 2013! For last week’s review, check out The Erzulliesta October (2) 2013.

Here is the recap!

#1 We started the week strong with “I work hard with everything I own.” Simply because Erzulliestas are hard working, independent women.

#2 This week was all about the #FirstLookHoliday2013 event! We gave out reasons 1 and 2 as to why you should go and then some reminders about the event as well. If you want to see all the fierceness, check out these photos!

#3 It’s a question that many are asking, “Why am I still single?” Here are some reasons we may not want to face.

#4 We also sent out a love note to all the ladies that went to the #TNEI2013 go see.

#5 For some style shake up, we encourage you to show some “tricks under the sleeves!”

#6 What’s available online? This plus size floral top, blue twill detail blazer, and brown maxi pants!

#7 Erzullie Icon and Plus Size Model, Audrey Lee, says that “I never thought she was an alpha female until many made her realize that I am.”

#8 Get out of a style rut with these 3 easy style tips!

#9 An Erzulliesta also share her story of “how to lose a guy with weight loss”

#10 We also shared our thoughts about the Holiday 2013 collection. Spoiler, it’s very emotional.

#11 Want to see a sultry and sexy Erzulliesta? Aiza Bucao shows off her fierce curves for this Saturday Style!

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop

PLUS SIZE EVENT: #FIRSTLOOKHOLIDAY2013 EVENT PHOTOS!

We had a blast serving Erzulliestas at the Erzullie First Look: Holiday 2013 event. We are really grateful for all of the Erzulliestas that went and we are happy to know that you ladies love the collection as much as we do!

Check out the event photos below.

ERZULLIE ICON AND PLUS SIZE MODEL KAT LOPEZ TRYING ON THE CORPORATE 2013 COLLECTION

ERZULLIESTA AND 1/2 PINAY CURVIES, MITCH CAGADAS, LOOKS GLAM IN THIS ERZULLIE HOLIDAY 2013 DRESS!

(L-R) BERNA CUEVAS, MONICA REYES, VERA ROZARIO, ARIES DE GUZMAN, KAT LOPEZ AND LOREN MONARES

ERZULLIE ICON AND PLUS SIZE MODEL LOREN MONARES SHOPPING THE LATEST COLLECTION

(L-R) MONICA REYES, VERA ROZARIO, KAT LOPEZ AND LOREN MONARES

ERZULLIE ICON AND PLUS SIZE MODEL, KAT LOPEZ

ERZULLIESTA VERA ROZARIO BEING TENDED TO BY OUR PERSONAL SHOPPER, MONICA REYES

ERZULLIESTAS SHARING A LAUGH

1/2 OF PINAY CURVIES MITCH CAGADAS

ERZULLIESTA VERA ROZARIO

ERZULLIE DESIGNER AND CO-OWNER, ARIES DE GUZMAN, IN THE LATEST HOLIDAY 2013 COLLECTION

ERZULLIESTA NIKKI LIM TRYING ON THE ERZULLIE HOLIDAY 2013 DRESS

THE SET UP

ERZULLIE ICON AND PLUS SIZE MODEL, LOREN MONARES, WEARING ERZULLIE LEGGINGS

FOOD!

FOOD!

ERZULLIESTA NIKKI LIM IN CORPORATE 2013 JACKET

ERZULLIE DESIGNER AND CO-OWNER, BERNA CUEVAS IN THE LATEST HOLIDAY 2013 COLLECTION

ERZULLIE PERSONAL SHOPPER, MONICA REYES

1/2 OF PINAY CURVIES, LORNADAHL CAMPILAN

1/2 OF PINAY CURVIES, LORNADAHL CAMPILAN

‘Til the next event ladies!

Cheers!

Aries


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop